More Than Cold Hard Cash: How To Get More From Your Sponsors

This blog actually comes from a question I received on Twitter last week – always a great source of inspiration for posts. Although I’ve alluded to the answers throughout our blog, I have never written a blog about what the property rights owner should be getting out of their sponsorship. The reason being, the most obvious answer is money. However, a sponsor’s investment should not end there...

Hitler Thinks Royal Caribbean Ruined The 66th Annual Tony Awards

Countless video parodies have been inspired by Hitler's rant in the 2004 movie Downfall. It was only a matter of time before someone used it to rant about a sponsorship. In case you missed last night's Tony Awards, the broadcast featured a live satellite performance of 'Hairspray' from aboard one of Royal Caribbean's cruises. Royal Caribbean is a first time sponsor of the Tony Awards. Naturally...

IMG To Sell NYC Dog Runs and Basketball Courts

#trendstag

Meet The App That Lets You Log Miles, $ For Charity

Charity Miles is a new iPhone and Android app that lets walkers, runners and bikers earn money for charities with the mileage they cover. Mashable says that an initial set of sponsors has put up $1 million, with bikers earning 10 cents per mile for their designated charity while walkers and runners earn 25 cents a mile.

Report: Digital To Drive Entertainment and Media Sector To $2 Trillion By 2016

Digital delivery of content and advertising around these digital channels to increasingly connected consumers will drive aggressive growth across the entertainment and media sector, according to PwC’s 13th annual Global Entertainment and Media Outlook. The report, which predicts that the global entertainment and media industry will grow by $500 billion between now and 2016, says digital is now ...

Iowa Launches Plan To Raise Money With Rest Area Sponsorship

Iowa’s 40 interstate highway rest areas soon will be brought to you by corporate sponsors according to a new plan recently approved by the Iowa Transportation Commission. If the Iowa Department of Transportation is successful, giving brands greater access to the nearly 16 million visitors that pass through the state's rest areas. In exchange, Iowa DOT is hoping to make a dent in its $3.7 milli...

Why Beverage Makers Are Missing The Mark With Sports Marketing

CNBC sports business reporter Darren Rovell explains in the video below from BevNetLive why Red Bull's marketing strategy stands out in a crowded category. According to Rovell, most beverage makers are getting it all wrong. Hat tip: Mike Mahoney 2012 BevNET Live NYC Darren Rovell from BevNET.com on Vimeo. #activationstag

Angry Birds' Next Step Towards Global Domination: Team Partnerships?

In posting the following video to philadelphiaeagles.com, the Philadelphia Eagles confirmed a new partnership with Rovio's hit game Angry Birds. The deal is the first team sports deal for the fast growing entertainment company. The marketing partnership, which was first reported by the Wall Street Journal, is said to include an upcoming Eagles-themed version of the Angry Birds game, collaborati...

How Social Startups Are Creating A New Class Of Sponsorship Categories

Categories are constantly expanding and evolving. Seen an official film or exclusive music store lately? The goods news is that in this business there are always new categories being created to fill the void and the best sponsorship salespeople are always looking for that next big thing with sponsorship in mind. Take for instance Airbnb, which is the "accommodations partner" for NYC's upcoming ...

Apparel Maker Leans Heavy On Events To Help Double Revenue

V.F. Corporation's largest action sports brand, Vans, has set forth an ambitious plan to double revenues to $2.2 billion by 2016. As a brand primarily built on skateboarding culture, events and promotions, company executives say they will look to ratchet up "consumer interactivity" to meet their goal of an annual growth rate of 13%. "Live and in person and live on the web, Vans events and p...