Submit Your Entry To The Corporate Engagement Awards. We're A Sponsor!

SponsorPitch is excited to team up with UK-based Communicate Magazine as a supporting partner of the 2nd Annual Corporate Engagement Awards. You can read more about why we feel this is a really great initiative to support here. In a nutshell, showcasing global sponsorship excellence is something that has never been more critically important to our industry as we come out of the global economi...

Land Rover Goes Off-Road Under Manhattan's High Line

Land Rover celebrated their 25th anniversary in the U.S. with a unique concept around this week's 2012 New York Auto Show. The brand turned Manhattan's High Line into a full-fledged off road course to showcase the all-terrain features of its latest line. PSFK caught up with Land Rover's event manager, Bob Burns, to learn a little more about why the brand decided to turn a parking lot under M...

Teams Sack Sponsor Over CEO's Facebook Posts

AFL Club, the Melbourne Demons, are walking away from a three year, $4.5 million sponsorship days after the CEO made a series of offensive remarks on Facebook. The Demons cut ties with EnergyWatch on Thursday over racially-charged wall posts published on Facebook by the energy broker's CEO Ben Polis. The team has also severed a sponsorship, worth about $400,000 annually, with Polis' sister comp...

[VIDEO] Happy Pillow Fight Day 2012.. Brought To You By 3M

Who doesn't like a good sponsored-pillow fight? In Taiwan, 3M and Carrefour Supermarkets kicked off the festivities, which will be held across the globe in over 100 cities later today. Who knew! #activationstag

Startup Supplement-Maker Gets Stock Pop With First Sponsorship Deal

With a sports spokesperson, a first sponsorship deal and a new national advertising campaign, one new OTC multivitamin product is embarking on an aggressive marketing plan aimed at growing initial awareness and pushing the brand into new markets. In fact, news of its first sports sponsorship deal sent the pink sheets stock up more 50% last week alone. Having recently signed a sports spokesper...

Macy's Teams Up With Clear Channel For Online Talent Search

Clear Channel Media and Entertainment and Macy’s have launched a collaboration that aims to spotlight up-and-coming music talent from across the country and provide one artist with the opportunity to perform during Clear Channel's iHeartRadio Music Festival in Las Vegas. As part of the campaign, 25 emerging artists to present to fans across America. Fans will then participate in an online vot...

Mobile Telecom Aims To Grow Into Global Brand With Series of Sponsorship Firsts

Only weeks after agreeing to a $1.8 million sponsorship deal to improve its image in Australia, Chinese mobile device maker, Huawei, has signed its first sports sponsorship in Western Europe. The deal with Spanish soccer club, Atlético de Madrid, supports the company's recent strategy shift from primarily business-to-business sales to more of a direct to consumer approach. Hence, the need for i...

Havas Adds To U.S. Capabilities With Ignition Acquisition

Havas Media has acquired U.S.-based experiential marketing agency, Ignition, with offices in the USA, London and Moscow. The acquisition is part of an effort to grow the agency's brand engagement offerings ahead of global sporting events like this Summer's Olympic games and the 2014 World Cup. The move will bolster Havas Sports & Entertainment’s presence and capabilities in North America. ...

Car Brand Creates Animated Twitter Ad 140 Characters At A Time

How do you keep your company twitter feed from looking like, well, a company twitter feed? The marketing folks at edgy compact auto brand, Smart, took that challenge head on by creating what seems to be one of the first animated ads to fit within a compact 140 characters. You can see how this works for yourself by going to Smart's Twitter page and holding the "J" key down as the distinctive Sma...

Cessna Courts Well-Heeled Travelers With PGA Tour Deal

Cessna Aircraft Company has signed a three-year sponsorship to become a PGA TOUR Official Marketing Partner through 2014. The Wichita, KS-based company becomes the "Official Business Aircraft Manufacturer of the PGA TOUR and Champions Tour." Cessna says it will utilize its relationship with the PGA TOUR for brand-building purposes, developing customer relationships and identifying new business...