[VIDEO] Google Unveils The NASCAR of the Future with Partnership Prank

Google's made no secret of its ambition to build a self-driving car so this weekend it took advantage of the opportunity to poke fun at itself by partnering with NASCAR on this video and news release. Both parties confirmed the suspected prank yesterday, but Google co-founder Sergey Brin did hint that the two companies could collaborate more in the future. "We were really happy to work wit...

This Is The Asking Price For YouTube's Exclusive Sports Channel Sponsorship

Per thenextweb.com, YouTube is actively pitching exclusive sponsorship across its sports channels at a price tag of $40 million per year. The effort is part of a broader strategy by the company to move away from simple banner ads towards more integrated brand partnerships – consisting of display, overlay and pre-roll ads – that allow marketers to deeply target viewers segmented into one of 96 d...

Deloitte Renews USOC Deal Through 2020

Deloitte has renewed sponsorship of the United States Olympic Committee and will continue as the official professional services sponsor of the U.S. Olympic and Paralympic Teams through 2020. Terms of the renewal, announced today, were not released. "Olympic and Paralympic athletes embody the highest ideals of competitive performance--integrity, talent, drive and commitment to quality--the sam...

10 Essential Steps to Creating a Winning Sponsorship Proposal

One of the fundamental keys to getting sponsored is your ability to create a winning sponsorship proposal. It’s an important document in the process of going from sponsorship seeker to marketing partner. It can literally make or break the deal. Creating an effective sponsorship proposal is probably one of the most asked for yet misunderstood facets of the whole sponsorship process. Through pe...

Nike Unveils New NFL Uniforms

The NFL and Nike today rolled out new uniforms for all 32 teams as part of the new apparel sponsorship starting this week. Nike took the official supplier role from Reebok, which had previously maintained a 10-year, $250 million deal with the league. Nike is said to be paying what Bloomberg Business Week estimates could be $35 million per year for the new five year deal. Not coincidentally, Nik...

Danica Patrick Goes From Sponsored to Sponsor in Latest Deal

Professional athletes get hit up for autographs all the time, but not too many times do they get hit up for sponsorship. Sporting News has a good read on how Danica Patrick, who is usually the one being sponsored, recently ended up sponsoring a youth softball team. Naturally, Go Daddy got pass-through rights on the deal! The company's lime green branding was bestowed on the youth softball team ...

State Farm To Spend $5.4M Sponsoring New Jersey's Roadside Assistance Team

New Jersey's roadside assistance program is expected to get a boost to its coffers today when State Farm Insurance announces it will pay $5.4 million over three years to sponsor the state's Safety Service Patrol. The Star-Ledger has the full story here. "It meets the mission of what we are all about, from a safety perspective," State Farm spokesman Dave Phillips told NJ.com. "Part of State Fa...

London 2012's Official Airline Unveils Olympic-Themed Fleet

Perhaps nothing paints a starker contrast between the brands of two rival airlines than how they paint their planes. On one hand, you have Virgin America adding a bearded airbus ahead of the MLB season. On the other, London 2012 domestic sponsor, British Airways, has commissioned artist-designer, Pascal Anson, to activate with a fleet of specially-designed "dove" planes. British Airways says ...

Would You Let A Sponsor Announce Your Draft Pick? Here's One Team That Will..

If you've ever attended the NFL Draft you know it's a big deal for hardcore fans. Buffalo Bills' car wash sponsor, Delta Sonic, has come up with a once-in-a-lifetime (unless your an NFL GM) way to tap into that fanaticism. Delta Sonic and the Bills are running a contest that will give one lucky fan the opportunity to announce the team's 4th round draft pick on April 28th! Fans can enter at the...

Brand Partnerships Will Foot The Bill For 1/3 of 007's Production Budget

Many James Bond fans are up in arms over reports that 007 will be ditching the martini for a fresh Heineken, but really, this is just the beginning in the run-up to the launch of SKYFALL, the 23rd film in the James Bond franchise set to launch this Fall. Word is that MGM and distributor Sony are in the process of lining up $45 million in product placement for the film, which would more than dou...