Five Principles That Guide Groupon's Event Marketing Strategy

Looking to cut a good deal with the web's hottest daily deals website? The good news is, as a fast growing newly minted public company the Chicago-based daily deals site is actively seeking new event marketing and sponsorship opportunities. The bad news is that Groupon as you might imagine sees a lot of opportunities and only a few fit their event marketing criteria (see below). So what kin...

Samsung Goes After Fashion Set With Rag & Bone Alliance

AT&T and Samsung Mobile today are launching an innovative brand alliance with hot fashion brand, Rag & Bone, for the U.S. launch of their upcoming device, the Samsung Galaxy Note. Available in AT&T stores later this month, the Galaxy Note consolidates the core benefits of a tablet while maintaining the portability of a smartphone. As part of the alliance, AT&T and Samsung Mobile have teamed up...

NEW: Manage Your Property's Profile On SponsorPitch

Back when SponsorPitch was first launched in 2009, some of you probably recall that SponsorPitch provided the opportunity to create a property profile. From that experience we learned a lot about what works and what doesn't. What information sponsorship properties (sellers) want to display and what information marketers (buyers) need to know. Taking all of this into account, I'm happy to report...

Nissan Wins Bidding War For Rio 2016

The Rio 2016 Organising Committee for the Olympic and Paralympic Games has announced that Nissan will be the automotive sponsor of the Rio 2016 Olympic Games. The carmaker is now the Games’ fifth tier one partner and the sixth domestic sponsor overall. Terms of the deal were not released, but Rio 2016 officials say that the winning bid by Nissan exceeded their goals for the automotive category....

SI Swimsuit Issue Gets First Ever Official Razor

Gillette and Olay are joining forces to launch the new Gillette Venus & Olay razor. In preparation, it seems the brand team found that unshaven legs contributed most frequently to a loss of confidence at the beach so the Venus & Olay team are leaning on a new sponsorship to launch the razor. The Venus & Olay Razor will be the Official Razor -- and first-ever beauty partner -- of Sports Illustra...

Everything You Need To Know About SponsorPitch's New Property Index

Back when SponsorPitch was first launched in 2009, some of you probably recall that SponsorPitch provided the opportunity to create a property profile. From that experience we learned a lot about what works and what doesn't. What information sponsorship properties (sellers) want to display and what information marketers (buyers) need to know. Taking all of this into account, I'm happy to report...

180-Year Old Boat Race Scores New Title Sponsor

The Boat Race, an annual rowing competition between Oxford and Cambridge that draws over 300,000 spectators to the River Thames, has scored a new title sponsor. BNY Mellon has announced it will sponsor The Boat Race, an event first held in 1829 through a five year agreement starting in May. The 2013 Race formally titled The BNY Mellon Boat Race. At the same time, Newton, a BNY Mellon compan...

Kodak Theatre Landlord Says Naming Rights Contract Still Enforceable

CIM/H&H Media LP, which sold the naming rights to Kodak Theatre, has filed an objection in U.S. Bankruptcy Court to the company's efforts to drop its sponsorship of Kodak Theatre less than three weeks before the Oscars are to be held at the venue. The naming rights deal, signed in 2000, is for 20 years at a cost of $72 million, with an estimated $4 million in sponsorship fees due this year. ...

On-Field Ads Coming To H.S. Football

The National Federation of High School Associations, a governing body for high school athletics has released new rules that may allow state organizations and their member schools to more broadly commercialize prep football. The Football Rules Committee has passed a new rule that will for the first time allow state associations and their member schools to place corporate advertising and/or comme...

NASCAR Looks For New Sponsors In Silicon Valley

H/t: Rob Katz