Teva Phases Out Duramed Brand, LPGA Futures Sponsorship

On the heels of last week's good news that Wegman's is renewing the LPGA Championship sponsorship for an additional two years, it looks like Duramed Pharmaceuticals Inc. has ended its title sponsorship of the LPGA Futures Tour. Emily Kay of the Golf Examiner writes that "Duramed quietly seceded as title sponsor of the LPGA’s developmental tour because parent company Teva Pharmaceutical Indus...

P&G Partners with Sony Pictures for Official Hairspray of Burlesque

Procter & Gamble Salon Professional, a division of The Procter & Gamble Company, has partnered with the new Sony Pictures' musical film starring Cher and Christina Aguilera, to make Sebastian Professional the Official Hairspray of Burlesque, opening in theatres November 24th. "We're thrilled to partner with Burlesque, because the film embodies the notion of fearlessness and celebrate...

Man U Fan Group Asks Brands to Sponsor Them, Not the Team

The group, which wants to force a change of ownership of the club, wants Sharp to be part of a portfolio of alternative partners keen to align themselves with fans rather than the club’s owner, the Glazer family. Manchester-based consumer and professional electronics maker Sharp, which sponsored Manchester United from 1982 to 2000, will lend its name to a new alternative green and gold team s...

IOC "Postpones" Korean Air Sponsorship Due to Conflict of Interest

The International Olympic Committee has ruled on the potential conflict on the case of the Korean Air-International Skating Federation (ISU) sponsorship, which it was believed by some may have created a conflict of interest for the 2018 Olympic bid process. The sponsorship has been "postponed" until after the 2018 vote, while another case involved Samsung and the International Rowing Federation...

Jack Link's Extends WSOP Through 2012

Jack Link’s Beef Jerky and the World Series of Poker (WSOP) have announced the signing of a sponsorship extension whereby, Jack Link’s will continue to serve as the presenting sponsor of the world’s longest-running, richest and most prestigious poker tournament. The tournament will continue to be known as the World Series of Poker Presented by Jack Link’s Beef Jerky through 2012 under the new a...

Sponsors Find Fringe Benefits in SF World Series Win

Check out the Emerald Nuts' float from today's San Francisco Giants World Series Championship parade. Tarrah Pollaro reports that it was one of at least six sponsor floats in the parade. Thanks for the tip!

Nets Lock In Nivea for Locker Room

The New York Times reports that skin care company, Nivea, will be the official locker room sponsor of the New Jersey Nets at the Prudential Center in Newark. The Times reports that the deal is worth $200,000 and $300,000. In exchange, Nivea will get its name on the front door of the Nets locker room, in addition to the team towels, and will distribute products such as balms, body lotions and ...

Magic Launch Digital Loft with Metro PCS

In conjunction with yesterday's opening of the MetroPCS Digital Loft in the Amway Center, Metro PCS Communications has been named the Official Prepaid Wireless Telecommunications Provider of the Orlando Magic. The Metro PCS Digital Loft, located in the Amway Center, consists of 1,000 square feet of retail space where fans can not only sample various products, but also recharge phones free of...

ISC Announces Blockbuster 7-Track Geico Deal

International Speedway Corporation has signed an unprecedented partnership with GEICO that will give the insurance giant promotional rights at seven of its premier racing facilities nationwide. Financial terms were not disclosed. Beginning in 2011, the five year deal will provide GEICO with promotional and entitlement rights for camping areas at: Daytona International Speedway; Darlington Ra...

Transactional Sports Sponsorships are Shortsighted

Many sports teams’ new business and sponsorship groups create packages, show up to a first meeting with a brand and basically say, “Buy this stadium sign, media and logo rights.” This purely transactional approach is an archaic way of doing business in the sports industry. Teams sell these assets to recognize revenue, but that is not what the business of sports sponsorship is about. The assets ...