PepsiCo Partners With Brand Affinity Tech.

PepsiCo and Brand Affinity Technologies, the California start-up looking to digitize endorsement and celebrity marketing transactions, are working together on new approaches to engage consumers via BAT's stable of athletes and celebrities. As part of the relationship PepsiCo is leveraging BAT's celebrity affinity intelligence and has partnered with BAT as the first sponsor of its netBAT mul...

Globetrotters & Greyhound Strike Deal

The Harlem Globetrotters now have an “Official Bus" -- Greyhound Lines -- and they plan to put it to good use. Deal terms were not released, but the sponsorship is said to be a three-year, seven-figure deal running through 2013. For the Globetrotters' upcoming 85th anniversary world tour in 2011, the team will log over 60,000 miles on Greyhound as they travel to more than 200 cities across N...

Dunkin' Donuts Renews Celtics Sponsorship

Dunkin' Donuts has renewed its sponsorship agreement with the Boston Celtics in a three-year extension, which will run through the 2012-13 NBA season. As part of the extension, Dunkin' Donuts will retain its designation as an official team sponsor and continue to have rights to use Boston Celtics team marks and logos in external and internal marketing and advertising campaigns. "We ar...

CARQUEST Titles Duke-Butler

Duke Athletics and ISP Sports (now a division of IMG College) have secured a deal that will make CARQUEST Auto Parts the title sponsor of the Blue Devils’ basketball game against Butler at the Meadowlands Complex in East Rutherford, N.J. The “CARQUEST Auto Parts Classic”, which will tip-off at 3:15 p.m. and be televised live by ESPN, will feature the Blue Devils and Bulldogs, who played ...

Hyundai To Title Sponsor PGA Tour Event?

Adam Schupak of Golfweek reports that the world's fourth largest automaker is close to securing title sponsorship of the PGA Tour's SBS Championship at Maui's Kapalua Resort. In reference to the PGA Tour's recent track record with the auto category, Schupak writes: "If Hyundai finalizes a deal, it would become the third automaker to make the Tour a cornerstone of their marketing efforts, ...

Disney Inks Ocean Spray Deal

Walt Disney Parks and Resorts and Ocean Spray have cut a new deal that will bring the Ocean Spray cranberry to a number of retail points at Disney parks, including a new presence at Disneyland Resort in Anaheim, Calif., Disney World Resort in Orlando, Fla., and Disney Cruise Line. Disney will now offer Craisins Dried Cranberries at various retail locations, including theme parks, cruise sh...

NBA Names Preferred Ultrasound Provider

The NBA announced today a multiyear agreement that will introduce SonoSite ultrasound technology to the NBA's team medical and athletic training professionals. Deal terms of the "provider" agreement were not released. Through the deal, SonoSite will become the preferred provider of ultrasound products to the NBA and the NBA Development League (NBA D-League). The deal may be a lot more logica...

A Peek Inside The ING NYC Marathon Goodie Bag

Thirty-one sponsors are participating in this year's marathon and one of the first encounters some 45,000 runners will have with sponsors is when they pick up their “goodie bags” at the ING New York City Marathon Health and Fitness Expo, held November 4th through the 6th. Promo Magazine offers a sample of what they'll find. Read More >> photo credit: ingnycmarathon.org

Guggled: Guggenheim's Famous Facade Gets Makeover

You-Tube will channel its inner artist tonight when the Guggenheim kicks off a controversial partnership with Google, Intel and HP. At 8 p.m. tonight the "YouTube Play: A Biennial of Creative Video" winning submissions will be selected by a jury of experts and shown on the facade of the 5th avenue museum. Don't expect any of these to make the cut. Check out the test run from last night, bel...

New Balance Named Title Sponsor of Falmouth Road Race

New Balance has signed an official multi-year title sponsorship deal with the historic Falmouth Road Race, to be renamed the New Balance Falmouth Road Race. The company will serve as the title sponsor and official footwear and apparel sponsor starting with the 39th annual race, which will be held next August. The event is one of the top non-marathon events on the international circuit and has b...