BBVA Titles Birmingham Bowl

BBVA Compass officials today announced a multiyear marketing agreement whereby BBVA Compass will become the title sponsor of the former Papajohns.com Bowl (currently known as the Birmingham Bowl). In addition to title sponsorship of the BBVA Compass Bowl, the agreement also provides BBVA Compass secondary sponsorships in three of ESPN's other Bowl games including the Texas Bowl in Houston; the...

Live Nation Q3: Sponsorship Revenue Down 2.8%

Live Nation's quarterly results are out and they aren't great. Reporting lower than expected summer sales, net income fell to $51.4 million, or 30 cents per share, from $69.2 million, or 78 cents per share, a year earlier. Number of sponsors and overall sponsorship revenue both decreased by 10.6% and 2.8%, respectively. Revenue per sponsor was up 8.5% however, indicating that while the company...

Hyundai Named Title Sponsor of PGA Tour's Kapalua Event

The PGA TOUR, Hyundai Motor America and Seoul Broadcasting System International (SBS) today announced that Hyundai has become the title sponsor of the PGA TOUR's season-opening tournament at The Plantation Course in Kapalua, Hawaii through 2014. As part of this agreement and commencing with the 2011 tournament, the event is being renamed the Hyundai Tournament of Champions, reintroducing the ...

Foxwood Casino Continues Northeast Spending Spree

Foxwoods Resort Casino and The New York Racing Association (NYRA) have announced a partnership that includes naming rights to three major graded stakes races and cross-promotional marketing activities. As part of the deal, Foxwoods will be part of the title for three races and will launch multiple joint promotions and contests, including handicapping contests, poker events, and seasonal getaway...

Nike Turns London Into a Game Board to Get People Running

SP's Activation Tactic of the Week Series is supported by social media solutions provider, KickApps. Create Custom Widgets, Grow & Engage Your Audience. Free Sign Up! Nike asked Wieden+Kennedy to get young people excited about running. W+K said forget ads, let’s make a game. Nike has turned the city of London into a game board for a two-week competition called the GRID which the shoe...

Continental Tire Sponsors Duke-UNC; Demotes Itself to Presenting Sponsor

In the past year or so, "all inclusive" in-state rivalry sponsorships have become more common. Continental Tire has snagged rights to what may be the biggest one yet. In a deal sold by ISP/IMG, Continental Tire has acquired the exclusive sponsorship rights to the all-sports competition between the Blue Devils and Tar Heels and their 23 common varsity teams. In activation of the deal, Contin...

Discover Card Scores NHL Sponsorship

Only two months after acquiring title sponsorship to the Orange Bowl, Discover Card has signed a deal with the NHL that will make the financial services company the league’s official credit card and financial sponsor in the U.S. The one year deal, which includes advertising commitments, is worth $5 million, the New York Times reports. Discover Card, which has been an NHL advertiser in the pa...

Channel Partners Swap Sponsorship

On a day that Procter & Gamble and Walmart were both named best performers in the eyes of their trading partners, according to the 2010 "PoweRanking" study from Kantar Retail, the channel partners announced they'd be swapping positions on a major sponsorship deal. WalMart has agreed to take over as title sponsor for the annual LPGA event in Northwest Arkansas, taking over for channel part...

Four Points Becomes MLS Playoff Partner

Starwood Hotel and Resorts and MLS have signed a new deal that will make Four Points by Sheraton the Official Hotel partner of the 2010 MLS Cup Playoffs and MLS Cup 2010. Terms of the deal were not released. In activation, Four Points will launch special offers via MLSsoccer.com, Major League Soccer's official web site, and select club web sites. The sponsorship will also include promotions t...

Emirates Airlines Eyes Top Spot at Australian Open

A BIDDING war for sponsorship of the Australian Open is breaking out, with Emirates Airlines moving to secure the naming rights to the tennis tournament. Read More >> photo credit