TicketCity Titles Dallas Bowl Game

Austin-based secondary ticket company, TicketCity, has become the title sponsor of the first Dallas Football Classic, now officially named the TicketCity Bowl. Terms of the deal were not released. The inaugural TicketCity Bowl will be held on January 1, 2011 at the Cotton Bowl Stadium in Dallas, Texas and will host teams from the Big Ten and the Big 12 conferences. "We are more than excite...

Xerox Signs 5-Year Deal for U.S. Open Tennis

Xerox today announced that it has agreed to a five-year partnership with the U.S. Tennis Association to officially sponsor the US Open and Arthur Ashe Kids' Day presented by Hess, starting in 2011. Deal terms were not released, but SBD reports the sponsorship is a low-seven-figure-per-year agreement. Xerox will serve as the exclusive office equipment and document technology and services provi...

Paul Mitchell Extends U.S. Ski & Snowboard Partnership Through 2014

John Paul Mitchell Systems has renewed its eight year partnership with the U.S. Ski and Snowboard Association (USSA). The four year extension makes Paul Mitchell the official hair care product of the U.S. Ski Team and U.S. Snowboarding. "Paul Mitchell aligns with USSA because of its commitment to excellence. USSA athletes are focused, dedicated and give 100% in their effort to be the best in ...

Daily Mirror Drops £450,000 On Darts

The estimated £450,000 deal, brokered by Mean Broadcast, gives the Mirror naming rights, full branding at the event and on tickets as well as broadcast advertising opportunities. Read More >> photo credit

Kumho Boosts Sports Marketing With Lakers, Heat Sponsorships

Kumho Tire USA has upped the ante in its sports marketing program, signing sponsorship agreements with two top NBA teams - the Los Angeles Lakers and the Miami Heat. The move caps Kumho’s already extensive marketing efforts with sponsorships of the Manchester United soccer team in the English Premier League and with its multi-team college football sponsorships of the University of Southern Cal...

Rock 'n' Roll Marathon Series Gets Pain Relief Partner

Hygenic/Performance Health, makers of Biofreeze and Perform Pain Relievers and Thera-Band Progressive Resistance products, today announced that it will be the official external analgesic for the 2010-2011 Rock ‘n' Roll Marathon Series, the 17 city event series famous for lining race routes with live concerts. Deal terms were not released. The agreement provides Perform products access to thous...

How to Integrate Sponsorship & Deliver ROI

The SP Soapbox Series features expert "in the wild" commentary from leaders in the field of sponsorship. To have your commentary featured here, email your request to info@sponsorpitch.com. The Soapbox Series is supported by Brand Affinity Technologies new netBAT network for celebrity and sports publishers. Get free celeb content and earn ad revenue with netBAT. Sign up now! Sponsorship and...

PBA and Brunswick Renew Three-year Sponsorship

The PBA and Brunswick Bowling & Billiards have announced a three-year extension of Brunswick’s sponsorship of the Lumber Liquidators PBA Tour and Senior Tour as official lane maintenance and capital equipment supplier. PBA will use Brunswick Authority22 lane machines, cleaners, conditioners and cloth exclusively on the PBA Tour and the Senior Tour. In addition, Brunswick will furnish the ...

Dow Chemical Raises Olympic Flag at HQ

Dow Chemical started putting their five ring investment to work today, raising a co-branded Olympic flag in a special flag raising ceremony at its Midland, Michigan headquarters. Here's the local ABC affiliate, abc12, with the story.

British Airways Chooses Cake To Promote London 2012 Olympics Sponsorship

The airline has chosen Cake to handle PR activity around its status as official airline partner of the London 2012 Games. Cake will act on a project basis to support the consumer PR activity. The agency will work with the in-house team to develop consumer PR activity and ensure continued press coverage across both traditional press and online media. The role includes publicising initiatives th...