Sundance, Nielsen Introduce New Sponsor Measurement Tool

Sundance Channel, working in conjunction with Nielsen, has developed a new means for sponsors to gauge their return on investment. The Rainbow Media Holdings service is now offering marketers a Measurement Innovation Metric, a qualitative tool assessing an advertising campaign's effectiveness across multiple networks, regardless of whether the campaign employs branded content or traditional ad...

Awkward Sponsor Plug of the Day

British rock band, Take That, held a press conference earlier today to announce their new tour with Robbie Williams sponsored by Samsung Galaxy Tab, a rival to the iPad launching in November. Apparently, it wasn't enough to have the band members awkwardly fumbling around with the product so the press conference moderator asked about Robbie Williams to "'tell us about the link up with Samsung.' ...

Sony Corp. Is Considering Future of Its World Cup Sponsorship

Sony Corp.’s European head of soccer sponsorships said the electronics maker is still looking at its backing of the World Cup as the sport’s governing body probes allegations of corruption in its executive committee. The investigation into the bidding for the 2018 and 2022 events “isn’t great” for companies in discussions about supporting the tournament, Sony’s Toby Shaw said. FIFA’s sponsor...

Part of Trend, Knicks Sign Deal with 1800 Silver Tequila

The Knicks have signed a marketing agreement with 1800 Silver Tequila, the latest deal between a hard liquor company and an N.B.A. team. Read More >>

Hugo Plays Hoops

Hugo Boss has inked a multiyear sponsorship deal with the New York Knicks basketball team that will bring the brand significant exposure at Madison Square Garden. Tipping off at the Knicks’ home opener on Saturday, the agreement includes Hugo Boss advertising on the LED courtside signage and on the ribbon of signage that rings the second level of the arena. During fashion weeks in New York, Hug...

Washington's Bowl Game Renamed the Military Bowl

Washington's college football bowl game has been renamed the Military Bowl presented by Northrop Grumman, according to a source with knowledge of the change. Read More >>

Mo. Attorney General Calls Dish Net Sponsorship 'Deceptive Advertising'

Missouri Attorney General Chris Koster today called on Dish Network to discontinue activation that publicizes the company as the "official tv sponsor of the St. Louis Blues," because the sattelite company has not provided Blues games and other offerings to its customers for nearly a month due to a carriage dispute with FOX. In a new release put out by the Missouri Attorney General, Koster s...

Nets Sign Sponsorship With Russian Airline, Aeroflot

Brett Yormark, chief executive officer of the New Jersey Nets, says he wants to make the Nets "Russia's NBA Home team" talks about the basketball team's sponsorship deal with Aeroflot Russian Airlines. Earlier today he announced the deal with Maryam Nemazee on Bloomberg Television's "The Pulse." Watch the Video

MoneyGram Sees Green in India w/Cricket Affiliation

Global money transfer giant, MoneyGram International, has signed a sponsorship agreement with the International Cricket Council (ICC). Per the agreement, MoneyGram will have a presence at all ICC cricket tournaments around the world during 2011-2015. MoneyGram will also be a local partner level sponsor of the ICC Cricket World Cup 2011, which takes place in Bangladesh, India and Sri Lanka. "...

Spotlight Raises $2.5M To Improve Corporate Ticket Utilization

Spotlight Ticket Management has closed a $2.5 million round of Series A financing led by Point Judith Capital. Founded by former StubHub executives, Spotlight is focused on providing corporate ticket owners and sports teams with a solution that maximizes the impact of event tickets purchased by businesses. The company says that over 1000 corporations like NBC Universal and Motorola and 20 t...