Sponsorship's Role in Retaining 'Control' in Social Media

The SP Soapbox Series features expert "in the wild" commentary from leaders in the field of sponsorship. To have your commentary featured here, email your request to [email protected] along with a post and two line bio. The Soapbox Series is supported by Brand Affinity Technologies new netBAT network for celebrity and sports publishers. Get free celeb content and earn ad revenue with netBAT...

T-Mobile Sponsors <i>The Rest</i> of the Miami Heat

The Miami Heat have entered into a multi-year partnership with T-Mobile USA to be the Official Wireless Telecommunications Provider of the Miami HEAT and AmericanAirlines Arena. The sponsorship includes extensive in-game features, exposure on English and Spanish radio, in-arena signage, retail promotions, social media integration, and other online elements including Presenter of HEAT.com’s TV C...

Atari Offers One Pop Warner Team Official Sponsorship Opp

This is not your pac-man loving older brother's Atari. Pop Warner, the nation’s oldest youth football, cheer and dance organization, announced today a sponsorship with Atari that will make the video game-maker's Backyard Sports Rookie Rush football game the exclusive and official football video game of Pop Warner Football. The game will be available on Wii and Xbox, in addition to PC. As par...

Parks Look To Partnerships For Life-saving Revenue

As New York State and other communities around the U.S. announce park closings due to tight budgets, innovators like Dan Biederman are developing partnerships that boost revenue and help parks find private financing for much of their operations. Read More >> photo credit

Nashville Predators Get Official Pizza

Nashville-based, Hunt Brothers Pizza, the nation’s largest brand of made-to-order pizza in the convenience store industry, will be the official pizza vendor of the Nashville Predators and Bridgestone Arena. Through this partnership, Hunt Brothers Pizza will be served at five concession stands throughout the arena including the main entrance of the food court and Club Level. The fast-growi...

Top Ten Questions To Ask Your Sponsorship Agency

The SP Soapbox Series features expert "in the wild" commentary from leaders in the field of sponsorship. To have your commentary featured here, email your request to [email protected] along with a post and two line bio. The Soapbox Series is supported by Brand Affinity Technologies new netBAT network for celebrity and sports publishers. Get free celeb content and earn ad revenue with netBAT...

Gucci Partners With Recording Academy For Grammy Watch & Jewelry Collection

Gucci Timepieces & Jewelry have agreed to an exclusive three year partnership with the The Recording Academy, known for its role as producer of the GRAMMY Awards. As part of the deal, Gucci will launch a special edition GRAMMY watch and jewelry collection, designed by Gucci Creative Director Frida Giannini. According to a release, the collection, inspired by the passion that music evokes, wi...

Russian Diamond Producer Looking to Borrow Its Way to $100M Sponsorship?

One of every ten dollars Alrosa is hoping to borrow from investors this month has been provisionally set aside to advertise Alrosa at the next three Olympic Games – London, Sochi, and Rio de Janeiro. This is the largest purse of Russian philanthropy, advertising, or giveaway ever publicly offered to western bond buyers to approve, and to fill. Read More >> photo credit

3-D Comes to CBS Only with Sponsors

CBS Sports is seeking sponsors in order to move ahead with 3-D broadcasts of sporting events. An executive at CBS says the network is not willing to gamble on expensive 3-D programming without a committed sponsor to pick up the costs. CBS already aired one 3-D broadcast, of the U.S. Open over the summer, sponsored by Panasonic, according to MediaPost. To drum up internal interest in the tech...

GM Asks Properties: What Can You Do For Detroit?

Chrissie Thompson of the Detroit Free Press recently profiled how GM's top marketers, Joel Ewanick and Mark Reuss, have have used the company's "it's the right thing to do" pitch to motivate new employees and business partners to get serious about reviving GM's hometown of Detroit. Reuss used the same pitch to recruit Ewanick away from Nissan, telling him "Dude, you have to do this," said Re...