Sonoma's Infineon Raceway Inks Solar Partnership with Panasonic

Sonoma's Infineon Raceway will install $3 million worth of solar panels from Panasonic, part of a 5-year sponsorship deal that will see the global electronics-maker assume a charter sponsor role in the raceway’s new green performance program. That initiative will significantly enhance the facility’s existing sustainable practices in its daily business operations, while at the same time looking...

Coke, Simon Malls & SCVNGR Partner for Location-Based Mall Promotion

Coca-Cola is kicking off a nationwide location-based rewards initiative targeted at young teens with SCVNGR as its platform of choice. The soda maker has seeded Simon Malls across the U.S. with challenges that players can complete to earn special Coke rewards. Read More >>

PacificSource Health Plans to Present Oregon-Oregon State "Civil War" Series

PacificSource Health Plans, in conjunction with Beaver Sports Properties and the Oregon Sports Network, has reached an agreement with Oregon State University and the University of Oregon to serve as a presenting partner for the schools' Civil War series, according to a joint announcement by both schools' directors of athletics earlier today. In a release, the parties indicated that the market...

Construction Equipment Supplier Sponsors Spectrum Demolition

Caterpillar-distributor, Ransome CAT The demolition of Philadelphia's Spectrum is being sponsored by Ransome CAT, the area’s Caterpillar Equipment Distributor, has set-up a display of the types of equipment that will be used during the Spectrum’s demolition. The Spectrum, which hosted thousands of hockey games, basketball games, concerts and shows, closed on October 31, 2009, and will face the...

USTA Files Complaint Against Olympus for Breach of Contract; Seeks $12M

The U.S.T.A. has filed a claim against Olympus, a U.S. Open sponsor since 2003, which claims the company has backed out of its sponsorship agreement a year early due to apparent category conflicts with Panasonic, according to CourthouseNews.com. According to Courthouse News, the issues stem from the U.S.T.A.'s partnership with CBS Sports, DirecTV and Panasonic to film and broadcast matches in...

NY Times Launches Film Club With Four Sponsors

The New York Times is today launching the New York Times Film Club, a membership-based club created for an audience passionate about movies. The club will offer exclusive opportunities for members to attend screenings of digitally restored classic films and new movie previews in New York and Los Angeles. Annual membership, which will run between $100 and $175, entitles members to attend two ...

Baylor Sports Sponsorship Program to Manage Relaunched Migala Report

The Sports Sponsorship & Sales (S3) program at Baylor University's Hankamer School of Business has partnered up with Dan Migala's, The Migala Report, and relaunched under the support of Baylor's S3 program. The program will publish the online newsletter and guide the content management and marketing for the site moving forward. S3 executive director Dr. Kirk Wakefield will be the Report's e...

JetBlue Turns Off Jets Game in Viral Video

First they painted a plane green, now they turned off the game. Here is JetBlue's latest viral in which they turned off a recent game at legendary New York sports bar, Off the Wagon, to show off their DirecTV capabilities. Source: Darren Rovell

BMW Will Be Sony Ericsson Open Sponsor Until Manny Pacquiao Retires

The BMW Group has agreed to a three-year partnership with the Sony Ericsson Open making them the tournament’s official car sponsor through 2013. Financial terms were not disclosed. Coordinating timelines aside, this has nothing to do whatsover with the other big headline of the day: Manny Pacquiao says he'll retire in three years. “The Sony Ericsson Open is proud to add premium brands like BM...

Canon USA Extends Islanders, Rangers Agreements

Canon U.S.A. has signed a pair of sponsorship extensions with the New York Islanders and Rangers, both for an additional two years. "As a Long Island based company, we are proud to extend our relationship with the New York Islanders and continue building strong roots in the Long Island community," commented Bunji Yano, senior director and general manager, Corporate Communications, Canon U.S.A....