Jack Link's Extends WSOP Through 2012

Jack Link’s Beef Jerky and the World Series of Poker (WSOP) have announced the signing of a sponsorship extension whereby, Jack Link’s will continue to serve as the presenting sponsor of the world’s longest-running, richest and most prestigious poker tournament. The tournament will continue to be known as the World Series of Poker Presented by Jack Link’s Beef Jerky through 2012 under the new a...

Sponsors Find Fringe Benefits in SF World Series Win

Check out the Emerald Nuts' float from today's San Francisco Giants World Series Championship parade. Tarrah Pollaro reports that it was one of at least six sponsor floats in the parade. Thanks for the tip!

Nets Lock In Nivea for Locker Room

The New York Times reports that skin care company, Nivea, will be the official locker room sponsor of the New Jersey Nets at the Prudential Center in Newark. The Times reports that the deal is worth $200,000 and $300,000. In exchange, Nivea will get its name on the front door of the Nets locker room, in addition to the team towels, and will distribute products such as balms, body lotions an...

Magic Launch Digital Loft with Metro PCS

In conjunction with yesterday's opening of the MetroPCS Digital Loft in the Amway Center, Metro PCS Communications has been named the Official Prepaid Wireless Telecommunications Provider of the Orlando Magic. The Metro PCS Digital Loft, located in the Amway Center, consists of 1,000 square feet of retail space where fans can not only sample various products, but also recharge phones free...

ISC Announces Blockbuster 7-Track Geico Deal

International Speedway Corporation has signed an unprecedented partnership with GEICO that will give the insurance giant promotional rights at seven of its premier racing facilities nationwide. Financial terms were not disclosed. Beginning in 2011, the five year deal will provide GEICO with promotional and entitlement rights for camping areas at: Daytona International Speedway; Darlington ...

Transactional Sports Sponsorships are Shortsighted

Many sports teams’ new business and sponsorship groups create packages, show up to a first meeting with a brand and basically say, “Buy this stadium sign, media and logo rights.” This purely transactional approach is an archaic way of doing business in the sports industry. Teams sell these assets to recognize revenue, but that is not what the business of sports sponsorship is about. The assets ...

BBVA Titles Birmingham Bowl

BBVA Compass officials today announced a multiyear marketing agreement whereby BBVA Compass will become the title sponsor of the former Papajohns.com Bowl (currently known as the Birmingham Bowl). In addition to title sponsorship of the BBVA Compass Bowl, the agreement also provides BBVA Compass secondary sponsorships in three of ESPN's other Bowl games including the Texas Bowl in Houston; t...

Live Nation Q3: Sponsorship Revenue Down 2.8%

Live Nation's quarterly results are out and they aren't great. Reporting lower than expected summer sales, net income fell to $51.4 million, or 30 cents per share, from $69.2 million, or 78 cents per share, a year earlier. Number of sponsors and overall sponsorship revenue both decreased by 10.6% and 2.8%, respectively. Revenue per sponsor was up 8.5% however, indicating that while the company...

Hyundai Named Title Sponsor of PGA Tour's Kapalua Event

The PGA TOUR, Hyundai Motor America and Seoul Broadcasting System International (SBS) today announced that Hyundai has become the title sponsor of the PGA TOUR's season-opening tournament at The Plantation Course in Kapalua, Hawaii through 2014. As part of this agreement and commencing with the 2011 tournament, the event is being renamed the Hyundai Tournament of Champions, reintroducing th...

Foxwood Casino Continues Northeast Spending Spree

Foxwoods Resort Casino and The New York Racing Association (NYRA) have announced a partnership that includes naming rights to three major graded stakes races and cross-promotional marketing activities. As part of the deal, Foxwoods will be part of the title for three races and will launch multiple joint promotions and contests, including handicapping contests, poker events, and seasonal getaway...