Anheuser-Busch is Suing MLB

Beer maker Anheuser-Busch Inc., a long-time sponsor of professional baseball, sued Major League Baseball on Friday, claiming baseball's licensing arm reneged on a renewal of its beer sponsorship rights this year and demanded "exponentially higher" fees. Read More >> photo credit

Sponsors Take Out "Disgrace" Insurance After Scandals

A series of celebrity scandals has produced a boom in insurance policies bought by multinational companies fearful that disgraced stars could tarnish their sponsors' reputations. Read More >>

O2's Updated App Lets Gorillaz Fans Go Backstage & More

O2 and Gorillaz’ unique collaboration earlier this year saw the creation of a 3D augmented reality iPhone app to support the sale of Priority Tickets for O2 customers. The Escape to Plastic Beach app brought a virtual Gorillaz world to life when customers took a photo of an augmented reality code printed in various media. With the Gorillaz tour reaching The O2 next week, the app has been updat...

Under Armour to Outfit Chelsea Piers

Chelsea Piers, the 28-acre amateur sports and entertainment complex on Manhattan's west side, has unveiled a new deal with Under Armour that will make it the Official Athletic Apparel and Footwear sponsor of the Chelsea Piers. Deal terms were not released. Under Armour will outfit the trainers, coaches and instructors at the Field House, which features indoor soccer, basketball, batting, rock ...

Puerto Rico Tourism Renews PGA Tour Commitment Through 2012

The PGA TOUR and Puerto Rico Tourism Company today announced a two-year tournament extension today that Puerto Rico's PGA TOUR stop in March continues through 2012. In conjunction with the agreement, the tournament will be renamed the Puerto Rico Open presented by seepuertorico.com. By including the web site in the tournament name, the hope is to provide greater global exposure for Puerto Ric...

Pac-Sun Renews Title Sponsorship of USA Surf Team

Surfing America, the National Governing Body for surfing in the USA, announced today that Pacific Sunwear has renewed its Title Sponsorship of the USA Surf Team for three more years through 2013. "Surfing America is extremely pleased, and deeply honored, to have PacSun's continued support," said Surfing America executive director Michael Gerard. "And the fact that they've renewed for three ye...

BAT Pushes Into Mobile With Fantapper Acquisition

Brand Affinity Technologies, the online endorsement engine for athletes and celebrities which recently raise $20 million in Series C funding, has acquired mobile application company, Fantapper. It appears they'll keep the Fantapper brand by integrating Fantapper’s mobile applications into BAT’s celebrity-related offerings, including its recently launched netBAT digital media products and serv...

REPUCOM & SPORT+MARKT Combine Forces

Australian-American sponsorship research firm, REPUCOM, and Cologne, Germany-based consultancy, SPORT+MARKT AG, have formed a strategic alliance with the assistance of a New York investment group. Both REPUCOM and SPORT+MARKT will continue to operate under their respective brands, as will other companies that may join the group according to a statement released. While REPUCOM has focused on th...

MLB Now Has An Official Cookie

Mrs. Fields Famous Brands has formed a new relationship with Major League Baseball Properties to produce MLB-branded gifts. This marks the first ever sports league licensing agreement for the cookie-maker. Team-specific cookie tins filled with Mrs. Fields cookies as well as individually wrapped cookies with team logos are now available for the 2010 World Series Champions the San Francisco Gian...

Brett Favre's First Marketing Agent Makes Offer: Job or $250

Brett Favre's first marketing agent isn't afraid to talk about their relationship. He's out with a new book. Not only that, but he's making a guarantee: after reading his book and executing the networking system within, if you don't get at least one job offer within 4 months he'll give you $250 cash. Watch the video below and find out more here.