Seattle Bank Leverages Players to Create Ultimate Fan Debit Cards

SP's Activation Tactic of the Week Series is supported by social media solutions provider, KickApps. Create Custom Widgets, Grow & Engage Your Audience. Free Sign Up! Seattle Bank has teamed up with the Seattle Seahawks to offer fans a chance to receive the "Ultimate Fan Debit Card". The regional bank is leveraging player appearances through their partnership with the Seahawks organi...

IOC Probing Possible Conflict of Interest Caused by Sponsorships

The International Olympic Committee has launched an investigation into two South Korean sponsorship deals and whether they present a conflict of interest for Pyeongchang's 2018 Winter Games bid. The IOC said on Friday it was examining a sponsorship with the International Skating Union (ISU) by Korean Airlines as well as a deal involving Korean electronics firm Samsung with the international ...

India Sports Sponsorship Market could be $5bn by 2019

India, which now has just a 1% share of the global sponsorship spend of $40 billion, could corner more share and up its stake up to 5%, provided the sports federations were cleaned up and the real stakeholders brought in to administer them experts say. “A survey by Ernst&Young in 2005 had predicted that going by the present growth rates, and with the Olympic Games seeing two more editions, 2...

StubHub Sponsors UNC Athletics

StubHub today announced that it has added the University of North Carolina athletics program to its partnership roster. The deal, which makes StubHub the Official Sponsor of University of North Carolina Athletics, was facilitated through college athletics software provider, Paciolan, and Learfield Sports. The partnership will include electronic ticketing integration with the North Carolin...

Advertisers Put Out Life-Size Instillations at Many Airports

More airports are allowing non-conventional advertising in their terminals to make more money. Advertising has always been a steady source of revenue for airports. But airport managers are becoming more tolerant of ad firms' creative proposals to help make up for sluggish flow on other sources of income, such as aviation revenue and parking fees. Read More >> photo credit

Q3 Sponsorship Snapshot

It's earnings season and from time to time, analyst calls yield actionable insights for properties. In case you missed it, here's a quick summary of what was said last week about sponsorship across some of corporate America's biggest boardrooms. UBS Non-personnel expenses increased by 4% on an underlying basis, largely reflecting increased litigation charges, the cost of re-launching t...

THQ Expands WWE Partnership

THQ and World Wrestling Entertainment today announced a new, comprehensive marketing agreement. THQ-developed, WWE-branded video games will be integrated into domestic and international events, pay-per-view and television sponsorships, magazines, WWE.com, and WWE DVDs. For the first time, THQ will host interactive gaming kiosks at 40 WWE live events. This significantly expands THQ's previous ma...

Comedy Site Pitches Micro-Sponsorship Plan

Sick of seeing the same old ads this post-season? Comedy website, atom.com, has come up with a micro-sponsorship proposal for the folks at MLB & Fox. Check it out: 12 Angry MascotsTags: Atom.com,Atom Originals,Atom Blog,Upload Videos Here's what Atom.com says... Sure, it's the SF Giants and Texas Rangers who are going to duke it out in the 2010 World Series, but Major League Baseball i...

Sponsorship Dollars Draw Golf to Asia

The chatter ahead of the HSBC Champions golf tournament, which tees off in Shanghai Thursday, is whether Lee Westwood, Tiger Woods, Phil Mickelson or Martin Kaymer will emerge as the world’s No.1 ranked golfer. One thing is certain — the winner’s share of $7 million in total prize money at the Shanghai tournament is just a splash in a growing pool of corporate sponsorship money in Asia. R...

How Yale Prez Turned To Corporate Boards To Keep Tennis in New Haven

School presidents juggle a lot of hats. According to an article in today's Yale Daily News, one of them includes courting sponsors when the local pro tennis tourney is in need of a new title. After Pilot Pen dropped its 15 year title sponsorship of the New Haven men's and women's tennis event, tournament officials scrambled to find a title sponsor under a self-imposed September 30th deadlin...