Google TV Sponsors New York Mag iPad App

Google is the launch sponsor of New York magazine’s hot-off-the-presses iPad application that monetizes via a hybrid pay-per-issue and ad-supported model. Read More >>

"Owning" A Property vs. Sponsoring One

The SP Soapbox Series features expert "in the wild" commentary from leaders in the field of sponsorship. To have your commentary featured here, email your request to [email protected]. The Soapbox Series is supported by CrowdSPRING. ! A week ago CIBC and VISA announced their committed partnership to the World Cup of Soccer in Brazil in 2014. CIBC is beginning to push the envelo...

Jerry Jones, Meet Jack Black

Dallas-based skin care company Jack Black today announced that it has partnered with the Dallas Cowboys to bring exclusive skin care and grooming products to the players and their fans. Jack Black tested the NFL waters in 2009 though a partnership with the Miami Dolphins, but their Dallas Cowboys relationship is the first-of-its-kind, offering premium skin care products to not only the playe...

Islanders Ready To Move Season Ticket Holders

As part of a new promotion with a local moving company entitled "Movin on Up," fans will have the opportunity to earn ticket upgrades at upcoming Islanders games. The promotion is part of a deal announced earlier today that will make A-1 First Class Moving and Storage the Official Moving Company of the New York Islanders. "As born and bred Long Islanders, this is a wonderful opportunity fo...

Chase Sapphire Signs Up For Sundance

The 2011 Sundance Film Festival has a new presenting sponsor -- Chase Sapphire. Chase Sapphire joins Entertainment Weekly, HP, Acura and Sundance Channel as Presenting Level Sponsors of the Festival, which runs from January 20-30 in Park City, Salt Lake City, Ogden and Sundance, Utah. Deal terms were not released. "For the nonprofit Sundance Institute corporate support is essential, and ref...

USA Water Polo Now Has An Official Fruit

Stemilt Growers, a Washington state-based tree-fruit producer, has entered into a partnership with USA Water Polo to serve as the Official Fresh Fruit sponsor of the National Governing Body through August of 2011. Beginning in January 2011, Stemilt will feature select members of the USA Men’s and Women’s National Teams on their in-store displays at retailers across the country, and leverage...

Teva Phases Out Duramed Brand, LPGA Futures Sponsorship

On the heels of last week's good news that Wegman's is renewing the LPGA Championship sponsorship for an additional two years, it looks like Duramed Pharmaceuticals Inc. has ended its title sponsorship of the LPGA Futures Tour. Emily Kay of the Golf Examiner writes that "Duramed quietly seceded as title sponsor of the LPGA’s developmental tour because parent company Teva Pharmaceutical In...

P&G Partners with Sony Pictures for Official Hairspray of Burlesque

Procter & Gamble Salon Professional, a division of The Procter & Gamble Company, has partnered with the new Sony Pictures' musical film starring Cher and Christina Aguilera, to make Sebastian Professional the Official Hairspray of Burlesque, opening in theatres November 24th. "We're thrilled to partner with Burlesque, because the film embodies the notion of fearlessness and celebrates cr...

Man U Fan Group Asks Brands to Sponsor Them, Not the Team

The group, which wants to force a change of ownership of the club, wants Sharp to be part of a portfolio of alternative partners keen to align themselves with fans rather than the club’s owner, the Glazer family. Manchester-based consumer and professional electronics maker Sharp, which sponsored Manchester United from 1982 to 2000, will lend its name to a new alternative green and gold tea...

IOC "Postpones" Korean Air Sponsorship Due to Conflict of Interest

The International Olympic Committee has ruled on the potential conflict on the case of the Korean Air-International Skating Federation (ISU) sponsorship, which it was believed by some may have created a conflict of interest for the 2018 Olympic bid process. The sponsorship has been "postponed" until after the 2018 vote, while another case involved Samsung and the International Rowing Federation...