Report: Belk to Replace Meineke As Title of Charlotte Bowl Game

Charlotte's annual college football bowl game will have a new title sponsor in 2011 - Belk department stores - the Observer has learned. An official announcement is expected in the near future. Read More >>

MusclePharm Grabs BodyBuilding Sponsorship

Nutritional supplements company, MusclePharm Corporation, has signed a four year partnership with the World Bodybuilding and Fitness Federation that will place the company as the title sponsor of the WBFF and its events, through 2014. The partnership will begin in 2011. Paul Dillet, President and CEO of WBFF, said, "We believe this partnership will greatly increase the reach of both brands and...

Did Chinese Gymnasts Ambush Asian Games with Hand Gestures?

The Olympic Council of Asia is investigating whether the hand gestures that Chinese gymnasts made at the ongoing Asian Games were intended to show the logo of Chinese sporting goods company, Li Ning, which was not an official sponsor. Read More >>

Red Wings Seal Patch Partnership with Amway

The Detroit Red Wings have signed an agreement with Amway that gives the multi-level marketing company the exclusive rights to place its logo on the official Red Wings practice jersey as well as dasher board signage during Wings home games. The practice jersey is worn by Red Wings players during all practices and morning skates, both home and away, throughout the entire regular season and playo...

Southern Conference Gets Official Environmental Partner

The Southern Conference, through its multimedia rights partner SoCon Sports Marketing, an IMG College property, and Waste Management, the largest waste and environmental services company in North America, have agreed to make Waste Management the Official Environmental Partner of the Conference. As part of the three-year agreement, Houston-based Waste Management will expand its waste and recycli...

DHL Named Official Logistics Partner of Volvo Ocean Race

The Official Logistics Partner for the Volvo Ocean Race 2011-12 will be the logistics company, DHL. As part of the deal, the company will provide a complete logistics solution for the race encompassing air, sea and land freight movements. An announcement released declares that "the size and complexity of the Volvo Ocean Race demands a partner that can deal with the intricacies of large sporti...

Lubbock, Tx High School Lands $300K Sponsorship

Perhaps it's inevitable that cash-strapped high schools follow in the path of college and professional athletics. A Lubbock, Texas high school has secured a mid-six figure, 10 year naming rights partnership with a local bank. Frenship Independent School District board members voted Monday to award Peoples Bank the naming rights of the stadium for the next 10 years in a deal that will see the s...

EA, NFL Network & Buffalo Wild Wings Team Up for City Rivalries

Electronic Arts has teamed up with NFL Network, to present the EA SPORTS Madden NFL 11 Rivalry Tour at Buffalo Wild Wings. For the first time ever, EA SPORTS will host Madden NFL 11 online matchups between the two NFL cities featured during each week's Thursday Night Football on NFL Network at select Buffalo Wild Wings locations. "The NFL is America's favorite sport and Thursday Night Football...

Projection Mapping Helps New Balance Make a Splash

SP's Activation Tactic of the Week Series is supported by social media solutions provider, KickApps. Create Custom Widgets, Grow & Engage Your Audience. Free Sign Up! The greatest ideas are oftentimes the simplest - especially in the digital age that we live in. While Nike and adidas spend hundreds of millions of dollars marketing their products, New Balance is benefiting from the in...

Australian Open Gets An Official Tire

Tire manufacturer Maxxis has signed a two-year deal to sponsor Australian Open tennis. In addition to being an Official Sponsor of the first grand slam event of the calendar year, Maxxis will be the Official Tire of the Australian Open. Under the terms of the deal Maxxis will have signage on Rod Laver Arena (Centre Court) and will be entitled to use the Australian Open logo in marketing materi...