Brooks Brothers to Outfit Head of the Charles Regatta

Pin-striped coxswains may soon be spotted about town. And there could also be sightings of off-duty oarsmen swathed in fine flannels and broadcloth. That's because Brooks Brothers has signed on as the official haberdasher of the 46 annual Head of the Charles Regatta, the event's organizer said. Read More >>

AT&T Named Exclusive Wireless Sponsor of NY Red Bulls

AT&T will be the exclusive wireless sponsor of the New York Red Bulls, as part of a multi-year agreement announced today. AT&T will be the title sponsor of the October 9, 2010 regular season match versus Real Salt Lake and its logo will be included on in-stadium signage throughout Red Bull Arena in Harrison, New Jersey. "AT&T would like to congratulate the New York Red Bulls on se...

Brooks Bros.' "Boathouse" Activation

Brooks Brothers is teaming up with the world's largest regatta, the 46th Head Of The Charles® Regatta. In an e-mail, a regatta spokesman told the Boston Globe: "Brooks Brothers is outfitting all of the HOCR (Head of the Charles Regatta) volunteers with sponsored jackets (windbreakers) and is using its Newbury St. location to promote its sponsorship. The company will change the window display ...

Cowell may can Coke for Pepsi sponsorship

Simon Cowell might be sitting in front of a Pepsi cup next fall when Fox debuts his new talent contest, "X Factor." The beverage giant is in talks to become a sponsor of the show, fronted by Cowell, the former "American Idol" judge, sources tell The Post. Read More >> photo credit

Florida Becomes 19th NCAA Property to Ink Sponsorship with StubHub

StubHub, the online ticket marketplace owned by eBay, has agreed to sponsor the University of Florida athletic program. The sponsorship was facilitated through Gator Sports Marketing, an IMG College property. As a sponsor of the Florida Gators, StubHub marketing assets will be visible across team football and basketball initiatives, including in-game signage, radio spots, online elements and ...

Right Guard Renews with the NBA

The National Basketball Association (NBA) and Right Guard have agreed to extend their marketing partnership through a new multi-year agreement. Through the partnership, Right Guard, already the Official Deodorant of the NBA, will engage NBA fans through a variety of initiatives, including retail promotions, NBA-themed advertisements, and online content. The official NBA branding currently app...

Optus Re-ups as Aussie Open Telecom

Optus has renewed its commitment to the Australian Open in 2011 as the official Telecommunications Partner for the seventh consecutive year. Optus will also continue to be an official partner of Tennis Australia, the governing body for the sport of tennis in Australia. At the Open, Optus will provide its mobile customers with exclusive access to live streaming of Channel Seven's Australian Ope...

12 Steps to Sponsorship Success

Last week, Nashville-based entertainment agency, Rockhouse Partners, presented 12 Steps to Sponsorship Success to the International Entertainment Buyers Association. It's worth a read if you've got the patience for 46 powerpoint slides this morning. Rockhouse partners for_ieba_-_12_steps_to_sponsorship_successView more presentations from sponsorpitch.

ISC Prez: 'exploring new options for what future of hospitality looks like'

International Speedway Corp. continues to fight macro economic headwinds as it looks to restructure operating costs and reposition the company around its most profitable events. Third quarter revenue fell 7% and profit was off 18% at the racetrack and motorsports giant, but executives expressed cautious optimism with regards to the sponsorship space. ISC President, John Saunders, remarked o...

Energy Drink, Energy Bar.. Energy Jerky?

Richard Petty Motorsports has a new sponsor, and may have created a new category: ultra-premium jerky. Perky Jerky, the caffeine-infused brand of energy jerky, has entered into a multi-year deal with the team as its official jerky and has also been named the official jerky of the 2011 DAYTONA 500 and all International Speedway Corporation (ISC) race tracks. Through the partnership announce to...