Kumho Boosts Sports Marketing With Lakers, Heat Sponsorships

Kumho Tire USA has upped the ante in its sports marketing program, signing sponsorship agreements with two top NBA teams - the Los Angeles Lakers and the Miami Heat. The move caps Kumho’s already extensive marketing efforts with sponsorships of the Manchester United soccer team in the English Premier League and with its multi-team college football sponsorships of the University of Southern C...

Rock 'n' Roll Marathon Series Gets Pain Relief Partner

Hygenic/Performance Health, makers of Biofreeze and Perform Pain Relievers and Thera-Band Progressive Resistance products, today announced that it will be the official external analgesic for the 2010-2011 Rock ‘n' Roll Marathon Series, the 17 city event series famous for lining race routes with live concerts. Deal terms were not released. The agreement provides Perform products access to tho...

How to Integrate Sponsorship & Deliver ROI

The SP Soapbox Series features expert "in the wild" commentary from leaders in the field of sponsorship. To have your commentary featured here, email your request to [email protected]. The Soapbox Series is supported by Brand Affinity Technologies new netBAT network for celebrity and sports publishers. Get free celeb content and earn ad revenue with netBAT. Sign up now! Sponsorship...

PBA and Brunswick Renew Three-year Sponsorship

The PBA and Brunswick Bowling & Billiards have announced a three-year extension of Brunswick’s sponsorship of the Lumber Liquidators PBA Tour and Senior Tour as official lane maintenance and capital equipment supplier. PBA will use Brunswick Authority22 lane machines, cleaners, conditioners and cloth exclusively on the PBA Tour and the Senior Tour. In addition, Brunswick will furnish the bo...

Dow Chemical Raises Olympic Flag at HQ

Dow Chemical started putting their five ring investment to work today, raising a co-branded Olympic flag in a special flag raising ceremony at its Midland, Michigan headquarters. Here's the local ABC affiliate, abc12, with the story.

British Airways Chooses Cake To Promote London 2012 Olympics Sponsorship

The airline has chosen Cake to handle PR activity around its status as official airline partner of the London 2012 Games. Cake will act on a project basis to support the consumer PR activity. The agency will work with the in-house team to develop consumer PR activity and ensure continued press coverage across both traditional press and online media. The role includes publicising initiatives ...

Looking to a Sneaker for a Band's Big Break

RIGHT now it is just a shell, the peeling remnant of an old dry cleaner on a graffiti-covered block in the Williamsburg section of Brooklyn. But soon the 5,200-square-foot space will be transformed into a sleek new recording studio in the heart of the underground-rock capital. And in the latest twist in pop’s relationship with Madison Avenue, the struggling bands making music there will already...

Purina Launches "Everyday Dog" Contest in Activation of Nat'l Dog Show

"After years of living in the shadows of his blue blood brothers who strut on the blue carpet at the National Dog Show Presented by Purina, the everyday dog finally has his day," according to the Purina PR folks. Nestle Purina PetCare is conducting the first online "Petcentric Dog Show Photo Contest" to honor everyday dogs, their unique looks and their special talents. Throughout November ...

Amtrak, Devils Sign 3-Year Deal for Acela Club

Prudential Center announced today that the arena’s premium service restaurant will now be known as the Acela Club, as a part of a new 3-year Amtrak sponsorship with the arena. Source Communications, Amtrak’s sports marketing agency of record since 2001, worked with Devils Arena Entertainment to develop this partnership. The Acela Club will be open to all ticketholders during New Jersey Devi...

The Lakers Now Have "Official Wings"

The Los Angeles Lakers have their wings. Wingstop has announced that it will be the Official Wings of The Los Angeles Lakers in a three-year agreement that gives the wings franchise the right to use the undefeated and defending NBA champions name and logo in ad and promotional materials. The 600 location chicken wing chain, which was founded in 1994, says it has sold over 2 Billion wings in th...