Mobil 1 To Sponsor Tony Stewart And SHR

ExxonMobil signed a multi-year sponsorship agreement with two-time NASCAR Sprint Cup Series Champion Tony Stewartand Stewart-Haas Racing beginning in 2011. The new agreement allows ExxonMobil to build on Mobil 1’s “Official Motor Oil of NASCAR” designation and demonstrate its ongoing commitment to NASCAR. Read More >>

DieHard Now 'Official Battery of NHRA"

The DieHard brand has been named the Official Battery of the National Hot Rod Association (NHRA). Terms of the multi-year sponsorship agreement, which will designating the race prep areas as the DieHard Starting Area, were not disclosed. The sponsorship includes commercial inventory during NHRA eliminations broadcast on ESPN2 and sponsorship of the "DieHard Race Week Start-up" on NHRA.com each...

Nike Is Awarded NFL Apparel License for 2012, Ending Reebok's 12-Year Run

Nike Inc., the world’s largest sporting-goods maker, won the license to make National Football League-branded apparel and uniforms, replacing Reebok. NFL owners approved a licensing deal with Nike that will begin in 2012, the league said in an e-mailed statement today. Reebok, which was acquired by Adidas AG in 2006, has held the license since 2001. Read More >>

A Green Product, Laying Claim to the Yellow, Red and Orange

WHEN it comes to sponsorships, brands tend to attach their names to sporting events and arts festivals, but Marcal Small Steps, the paper products brand, has taken the unusual step of laying claim to a seasonal phenomenon, declaring itself the Official Sponsor of Fall Foliage. Read More >>

SCVNGR Unlocks More City & Event Partnerships

SCVNGR, the Google-backed mobile game start-up that allows users to earn points and prizes by completing challenges, continues to rack up the partnerships, today announcing the formal launch of its Cities product, in conjunction with the city of Chicago. What makes SCVNGR interesting from a sponsorship perspective? Much like individuals do, events, cities and small businesses can build on SCV...

European Sponsorship Awards Short List Announced

The European Sponsorship Association has announced its short list for the 2010 ESA European Sponsorship Awards. The shortlist includes a range of global brands such as Allianz, Aviva, Barclays, Garnier Ambre Solaire, G4S, Guinness, Philips and Sportingbet, with campaigns ranging from education and sport through to the environment and culture. Helen Day, ESA Head of Policy and Chairman of the P...

Ram Truck and Yahoo! Team Up for Ram Country

Ram Truck, which already has a strong sponsorship presence on the fair and festival circuit, is teaming up Yahoo! to take the country music experience digital. The partners today launched "Ram Country on Yahoo! Music," the first dedicated country music site on Yahoo! Music, which will serve as the ultimate online hub for country music. "Ram Country" is designed to help Ram Truck reach country m...

Pacquiao Opponent Agrees To Bizarre, Must-Win Sponsorship Deal

When Antonio Margarito challenges Manny Pacquiao for the junior middleweight belt next month, he'll don a personalized shirt from the punk-rock apparel brand Affliction. He'll earn five figures from Affliction should he upset Pacquiao, the LA Times reported. But if he loses, he doesn't get anything. Read More >>

Tim Hortons Adds Hockey Deals

Tim Hortons, one of the fastest growing quick service restaurant chains in North America, has signed agreements to serve its coffee, cappuccinos and "Timbit" donut holes at Consol Energy Center, home of the Pittsburgh Penguins, and Nassau Coliseum, home of the New York Islanders. Fans attending home games of the Buffalo Sabres, Detroit Red Wings and Columbus Blue Jackets already can purchase T...

Cumberland Farms Becomes Celtics Official Convenience Store

Framingham, Massachusetts-based convenience store chain, Cumberland Farms, has become the Official Convenience Store and partner of the Boston Celtics. The Celtics logo will appear on drink cups and other items at the retailer while the Cumberland Farms logo will be courtside at TD Garden, and the brand will be promoted via announcements and promotions on the Jumbotron. “We are excited to p...