Puerto Rico Tourism Renews PGA Tour Commitment Through 2012

The PGA TOUR and Puerto Rico Tourism Company today announced a two-year tournament extension today that Puerto Rico's PGA TOUR stop in March continues through 2012. In conjunction with the agreement, the tournament will be renamed the Puerto Rico Open presented by seepuertorico.com. By including the web site in the tournament name, the hope is to provide greater global exposure for Puerto R...

Pac-Sun Renews Title Sponsorship of USA Surf Team

Surfing America, the National Governing Body for surfing in the USA, announced today that Pacific Sunwear has renewed its Title Sponsorship of the USA Surf Team for three more years through 2013. "Surfing America is extremely pleased, and deeply honored, to have PacSun's continued support," said Surfing America executive director Michael Gerard. "And the fact that they've renewed for three ...

BAT Pushes Into Mobile With Fantapper Acquisition

Brand Affinity Technologies, the online endorsement engine for athletes and celebrities which recently raise $20 million in Series C funding, has acquired mobile application company, Fantapper. It appears they'll keep the Fantapper brand by integrating Fantapper’s mobile applications into BAT’s celebrity-related offerings, including its recently launched netBAT digital media products and se...

REPUCOM & SPORT+MARKT Combine Forces

Australian-American sponsorship research firm, REPUCOM, and Cologne, Germany-based consultancy, SPORT+MARKT AG, have formed a strategic alliance with the assistance of a New York investment group. Both REPUCOM and SPORT+MARKT will continue to operate under their respective brands, as will other companies that may join the group according to a statement released. While REPUCOM has focused on ...

MLB Now Has An Official Cookie

Mrs. Fields Famous Brands has formed a new relationship with Major League Baseball Properties to produce MLB-branded gifts. This marks the first ever sports league licensing agreement for the cookie-maker. Team-specific cookie tins filled with Mrs. Fields cookies as well as individually wrapped cookies with team logos are now available for the 2010 World Series Champions the San Francisco Gi...

Brett Favre's First Marketing Agent Makes Offer: Job or $250

Brett Favre's first marketing agent isn't afraid to talk about their relationship. He's out with a new book. Not only that, but he's making a guarantee: after reading his book and executing the networking system within, if you don't get at least one job offer within 4 months he'll give you $250 cash. Watch the video below and find out more here.

Report: Belk to Replace Meineke As Title of Charlotte Bowl Game

Charlotte's annual college football bowl game will have a new title sponsor in 2011 - Belk department stores - the Observer has learned. An official announcement is expected in the near future. Read More >>

MusclePharm Grabs BodyBuilding Sponsorship

Nutritional supplements company, MusclePharm Corporation, has signed a four year partnership with the World Bodybuilding and Fitness Federation that will place the company as the title sponsor of the WBFF and its events, through 2014. The partnership will begin in 2011. Paul Dillet, President and CEO of WBFF, said, "We believe this partnership will greatly increase the reach of both brands a...

Did Chinese Gymnasts Ambush Asian Games with Hand Gestures?

The Olympic Council of Asia is investigating whether the hand gestures that Chinese gymnasts made at the ongoing Asian Games were intended to show the logo of Chinese sporting goods company, Li Ning, which was not an official sponsor. Read More >>

Red Wings Seal Patch Partnership with Amway

The Detroit Red Wings have signed an agreement with Amway that gives the multi-level marketing company the exclusive rights to place its logo on the official Red Wings practice jersey as well as dasher board signage during Wings home games. The practice jersey is worn by Red Wings players during all practices and morning skates, both home and away, throughout the entire regular season and playo...