Casino Buys San Diego Sports Arena Naming Rights

The San Diego Sports Arena will be renamed the Valley View Casino Center under an agreement approved Tuesday by the City Council. The naming rights deal will bring the city about $157,000 over the next five years. Read More >>

HSBC Named 'Official Banking Partner' of The Open

British bank, HSBC, has been named the ‘Official Banking Partner’ of The Open Championship for the next five years. The announcement was made earlier today with (L-R) Giles Morgan, Group Head of Sponsorship at HSBC, Louis Oosthuizen, current Open Champion, and Peter Dawson, Chief Executive of The R&A at HSBC's head office in London. The R&A’s Chief Executive, Peter Dawson said: “We ar...

Activation Tactic of the Week

The San Diego Chargers have teamed up with Motorola to create an interesting "Tweet the Headline" promotion for fans. Motorola is giving away an H17 Bluetooth headset to the Chargers fan who tweets out the best 100-character headline using the hashtag #motoheadline following each Chargers game. Each week, one submission will be selected to headline a story on the Chargers official website, Cha...

Keith Urban Teams With Target

When Keith Urban releases his sixth studio album "Get Closer" on Nov. 16, he won't only get closer with his fans but he'll snuggle up with Target as well. The Grammy-winning country singer will release a deluxe version of the album to be sold exclusively at Target stores nationwide and Target.com. Read More >> photo credit

NY Jets Unveil Branded Plane With JetBlue

The New York Jets unveiled their very own green and white branded jet today, activating their year old "official airline" partnership with consumer carrier, JetBlue. Matt Higgins, Senior Executive Vice President with the team, tweeted "Born 10/15. 152k pds, 123 ft, seats 150. Team and plane doing great!"

Clear Channel Sells Branded Cities JV Interest

Do our cities need more outdoor branding? Real estate developer, Ellman, thinks so. Clear Channel Outdoor and The Ellman Companies announced today that Ellman has acquired all of Clear Channel's majority interest in Clear Channel Branded Cities, a signage and activation venture between the two companies, making Ellman the 100% owner of Branded Cities. The company will retain the 'Branded Cities...

JetBlue Named Official Airline of TD Garden

JetBlue Airways has signed a multi-year partnership to become the Official Airline of Boston's TD Garden. The deal will include exclusive branding rights to the arena's east and west entrancs. The exclusive branding area provides a platform to promote JetBlue's newest marketing campaign, You Above All. To kickoff the deal, the airline will hand out 10,000 free boarding passes around the aren...

Army Athletics Gets An Official Carrier

The United States Military Academy and AT&T announced today that AT&T will be the exclusive wireless sponsor of Army Athletics including the Army football, Army basketball and Army hockey teams. The multi-year agreement was secured by the Army Athletic Association and its multimedia rights holder, Army Sports Properties. Terms of the agreement were not released. AT&T will receive...

Coming To A Bus Stop Near You: Ads!

That will be the case in New Jersey if Assemblywoman Connie Wagner and Assemblyman Scott Rudder get their way. A-1637, which passed the Assembly 75-0 on Sept. 30, and awaits action in the state Senate, will allow school districts to monetize school buses with advertisements. Under the bill, all advertisements would have to be pre-approved by the school district with tobacco, alcohol products or...

Go Daddy Gets Bowl Game, Takes Over Title Sponsorship of GMAC Bowl

Go Daddy, the world's largest Web hosting provider and domain name registrar, is sponsoring its own college football bowl game, the GoDaddy.com Bowl. Go Daddy will assume title sponsor of what had been known as the GMAC Bowl for the last decade, pitting Mid-American and Sun Belt Conference teams against each other in Mobile, Ala. on ESPN January 6, 2011. "We thought it was about time Go Dadd...