Southern Conference Gets Official Environmental Partner

The Southern Conference, through its multimedia rights partner SoCon Sports Marketing, an IMG College property, and Waste Management, the largest waste and environmental services company in North America, have agreed to make Waste Management the Official Environmental Partner of the Conference. As part of the three-year agreement, Houston-based Waste Management will expand its waste and recycli...

DHL Named Official Logistics Partner of Volvo Ocean Race

The Official Logistics Partner for the Volvo Ocean Race 2011-12 will be the logistics company, DHL. As part of the deal, the company will provide a complete logistics solution for the race encompassing air, sea and land freight movements. An announcement released declares that "the size and complexity of the Volvo Ocean Race demands a partner that can deal with the intricacies of large spor...

Lubbock, Tx High School Lands $300K Sponsorship

Perhaps it's inevitable that cash-strapped high schools follow in the path of college and professional athletics. A Lubbock, Texas high school has secured a mid-six figure, 10 year naming rights partnership with a local bank. Frenship Independent School District board members voted Monday to award Peoples Bank the naming rights of the stadium for the next 10 years in a deal that will see the s...

EA, NFL Network & Buffalo Wild Wings Team Up for City Rivalries

Electronic Arts has teamed up with NFL Network, to present the EA SPORTS Madden NFL 11 Rivalry Tour at Buffalo Wild Wings. For the first time ever, EA SPORTS will host Madden NFL 11 online matchups between the two NFL cities featured during each week's Thursday Night Football on NFL Network at select Buffalo Wild Wings locations. "The NFL is America's favorite sport and Thursday Night Footba...

Projection Mapping Helps New Balance Make a Splash

SP's Activation Tactic of the Week Series is supported by social media solutions provider, KickApps. Create Custom Widgets, Grow & Engage Your Audience. Free Sign Up! The greatest ideas are oftentimes the simplest - especially in the digital age that we live in. While Nike and adidas spend hundreds of millions of dollars marketing their products, New Balance is benefiting from the...

Australian Open Gets An Official Tire

Tire manufacturer Maxxis has signed a two-year deal to sponsor Australian Open tennis. In addition to being an Official Sponsor of the first grand slam event of the calendar year, Maxxis will be the Official Tire of the Australian Open. Under the terms of the deal Maxxis will have signage on Rod Laver Arena (Centre Court) and will be entitled to use the Australian Open logo in marketing mat...

Sonoma's Infineon Raceway Inks Solar Partnership with Panasonic

Sonoma's Infineon Raceway will install $3 million worth of solar panels from Panasonic, part of a 5-year sponsorship deal that will see the global electronics-maker assume a charter sponsor role in the raceway’s new green performance program. That initiative will significantly enhance the facility’s existing sustainable practices in its daily business operations, while at the same time lookin...

Coke, Simon Malls & SCVNGR Partner for Location-Based Mall Promotion

Coca-Cola is kicking off a nationwide location-based rewards initiative targeted at young teens with SCVNGR as its platform of choice. The soda maker has seeded Simon Malls across the U.S. with challenges that players can complete to earn special Coke rewards. Read More >>

PacificSource Health Plans to Present Oregon-Oregon State "Civil War" Series

PacificSource Health Plans, in conjunction with Beaver Sports Properties and the Oregon Sports Network, has reached an agreement with Oregon State University and the University of Oregon to serve as a presenting partner for the schools' Civil War series, according to a joint announcement by both schools' directors of athletics earlier today. In a release, the parties indicated that the mark...

Construction Equipment Supplier Sponsors Spectrum Demolition

Caterpillar-distributor, Ransome CAT The demolition of Philadelphia's Spectrum is being sponsored by Ransome CAT, the area’s Caterpillar Equipment Distributor, has set-up a display of the types of equipment that will be used during the Spectrum’s demolition. The Spectrum, which hosted thousands of hockey games, basketball games, concerts and shows, closed on October 31, 2009, and will face t...