USTA Files Complaint Against Olympus for Breach of Contract; Seeks $12M

The U.S.T.A. has filed a claim against Olympus, a U.S. Open sponsor since 2003, which claims the company has backed out of its sponsorship agreement a year early due to apparent category conflicts with Panasonic, according to CourthouseNews.com. According to Courthouse News, the issues stem from the U.S.T.A.'s partnership with CBS Sports, DirecTV and Panasonic to film and broadcast matches ...

NY Times Launches Film Club With Four Sponsors

The New York Times is today launching the New York Times Film Club, a membership-based club created for an audience passionate about movies. The club will offer exclusive opportunities for members to attend screenings of digitally restored classic films and new movie previews in New York and Los Angeles. Annual membership, which will run between $100 and $175, entitles members to attend t...

Baylor Sports Sponsorship Program to Manage Relaunched Migala Report

The Sports Sponsorship & Sales (S3) program at Baylor University's Hankamer School of Business has partnered up with Dan Migala's, The Migala Report, and relaunched under the support of Baylor's S3 program. The program will publish the online newsletter and guide the content management and marketing for the site moving forward. S3 executive director Dr. Kirk Wakefield will be the Report's edit...

JetBlue Turns Off Jets Game in Viral Video

First they painted a plane green, now they turned off the game. Here is JetBlue's latest viral in which they turned off a recent game at legendary New York sports bar, Off the Wagon, to show off their DirecTV capabilities. Source: Darren Rovell

BMW Will Be Sony Ericsson Open Sponsor Until Manny Pacquiao Retires

The BMW Group has agreed to a three-year partnership with the Sony Ericsson Open making them the tournament’s official car sponsor through 2013. Financial terms were not disclosed. Coordinating timelines aside, this has nothing to do whatsover with the other big headline of the day: Manny Pacquiao says he'll retire in three years. “The Sony Ericsson Open is proud to add premium brands like ...

Canon USA Extends Islanders, Rangers Agreements

Canon U.S.A. has signed a pair of sponsorship extensions with the New York Islanders and Rangers, both for an additional two years. "As a Long Island based company, we are proud to extend our relationship with the New York Islanders and continue building strong roots in the Long Island community," commented Bunji Yano, senior director and general manager, Corporate Communications, Canon U.S....

How Not to Approach Potential Corporate Sponsors

The SP Soapbox Series features expert "in the wild" commentary from leaders in the field of sponsorship. To have your commentary featured here, email your request to [email protected]. The Soapbox Series is supported by Brand Affinity Technologies new netBAT network for celebrity and sports publishers. Get free celeb content and earn ad revenue with netBAT. Sign up now! Three non...

Hyundai-Kia Renews With FIFA Through 2022 World Cup

Hyundai Motor Company has extended its agreement with FIFA through the next two World Cups. Hyundai, which has been a sponsor for three FIFA World Cups, will remain Official Automotive Partner through the 2022 FIFA World Cup. The renewal comes four years ahead of the expiration date and the extension will grant the Korean automaker sponsorship rights to all FIFA competitions, exclusive marketin...

Daktronics: Orders Up, But Lockouts Present 'Risk'

Shares were up at electronic scoreboard and billboard maker, Daktronics, today after reporting Q2 revenue of $126.9 million and net income of $7.0 million, compared to revenue of $115.4 million and net income of $4.8 million during the same period a year ago. CEO Jim Morgan expressed optimism in the overall spending environment for 2011. "The outlook for order from our two largest billb...

Clothing Sponsor Sues Cycling Team Over Unreturned Suits

Louisville-based Pearl Izumi has filed a lawsuit against Slipstream Sports — which manages the Garmin-Slipstream pro cycling team — over a dozen “winged suits” that the technical clothing manufacturer made for the riders. Read More >>