Geico Joins the Magic & Amway Center

The Orlando Magic have signed a new, multi-year relationship with GEICO as the auto insurer becomes the franchise's fourth ‘Champions of the Community’ partner. As part of the deal, GEICO will receive entitlement to the GEICO Garage, a parking garage next to the Amway Center. The entitlement to the City of Orlando parking facility will also bring a revenue stream to the city. As another eleme...

UEFA Signs Sharp as Official Sponsor

Sharp will be the official sponsor for UEFA EURO 2012 and a EUROTOP partner covering all national team competitions until the end of 2013. Under the agreement Sharp becomes the exclusive partner of audiovisual equipment and solar-related products for the next edition of UEFA's flagship national team competition taking place in Poland and Ukraine in the summer of 2012. Sharp will be the sevent...

Esurance Engineers Rube Goldberg Device for the Open

Auto insurer, Esurance, is taking to some unique activation tactics at the 2010 US Open - launching an overly complex way of watching their own commercials and asking fans not to drive. As the official car insurance sponsor of the event, Esurance this week unveiled a Rube Goldberg-type device for the grounds, in addition to promoting public transportation to and from the event by planning to gi...

U.S. Soccer Signs AT&T, American Airlines for World Cup Bid

In recent days, the USA World Cup Bid Committee have signed both American Airlines and AT&T as official partners of the organization’s efforts to bring the FIFA World Cup to the United States in 2018 or 2022. “American Airlines is certainly one of the most recognized symbols of our country’s outstanding transportation infrastructure,” said Sunil Gulati, Chairman of the USA Bid Committee an...

Deutsche Bank Extends Title Sponsorship of PGA Tour Stop through 2012

The PGA TOUR and Deutsche Bank announced that the global banking firm has exercised a two-year option to continue sponsorship of the Deutsche Bank Championship through 2012. Read More >>

Activation Tactic of the Week

As part of their partnership with the New Zealand All Blacks Rugby Team, Air New Zealand recently released a terrific airplane safety video that incorporates players, fans, and more. The video demonstrates new ways that teams and airline partners can leverage their affiliations in creative ways. Check it out below: Brian Gainor is a passionate sports marketer with agency experience as well...

Chicago Bears Get Energy Partner

Nordic Energy Services, LLC, a Chicago-based, Alternative Retail Electric Supplier and Alternative Gas Supplier, has reached an agreement with the Chicago Bears to be their official energy provider. Under the terms of the agreement Nordic Energy will manage supply contracts, scheduling, usage data, research and forecasting to help the Bears oversee their energy needs. Jim Deering, President...

JPMorgan Chase’s $300M MSG blockbuster

JPMorgan Chase has agreed to a massive sponsorship deal with Madison Square Garden worth at least $30 million a year, which stands as the most lucrative annual building/team sponsorship agreement to date. Multiple sources confirmed the top-level deal valued at $300 million over 10 years or more in securing rights to almost every asset in the Garden, which is undergoing an $800 million phased r...

ATP & FedEx Confirm 3 Year Deal

The ATP and FedEx have signed a three-year agreement that will make FedEx a new global Platinum Sponsor and the Official Carrier of the ATP World Tour. The sponsorship will launch at the 2010 Barclays ATP World Tour Finals in November and extend through 2013. In addition to global marketing rights, FedEx will become a sponsor of 17 ATP World Tour tournaments in 12 different countries. Reliabl...

IBM Transforms U.S. Open With Cloud Computing

IBM is looking to change everything about the U.S. Open tennis tournament -- the way fans get information, the way networks get video streams and data graphics, and even the way the pros analyze their own games. Read More >>