U.S. Soccer Signs AT&T, American Airlines for World Cup Bid

In recent days, the USA World Cup Bid Committee have signed both American Airlines and AT&T as official partners of the organization’s efforts to bring the FIFA World Cup to the United States in 2018 or 2022. “American Airlines is certainly one of the most recognized symbols of our country’s outstanding transportation infrastructure,” said Sunil Gulati, Chairman of the USA Bid Committee and ...

Deutsche Bank Extends Title Sponsorship of PGA Tour Stop through 2012

The PGA TOUR and Deutsche Bank announced that the global banking firm has exercised a two-year option to continue sponsorship of the Deutsche Bank Championship through 2012. Read More >>

Activation Tactic of the Week

As part of their partnership with the New Zealand All Blacks Rugby Team, Air New Zealand recently released a terrific airplane safety video that incorporates players, fans, and more. The video demonstrates new ways that teams and airline partners can leverage their affiliations in creative ways. Check it out below: Brian Gainor is a passionate sports marketer with agency experience ...

Chicago Bears Get Energy Partner

Nordic Energy Services, LLC, a Chicago-based, Alternative Retail Electric Supplier and Alternative Gas Supplier, has reached an agreement with the Chicago Bears to be their official energy provider. Under the terms of the agreement Nordic Energy will manage supply contracts, scheduling, usage data, research and forecasting to help the Bears oversee their energy needs. Jim Deering, Presi...

JPMorgan Chase’s $300M MSG blockbuster

JPMorgan Chase has agreed to a massive sponsorship deal with Madison Square Garden worth at least $30 million a year, which stands as the most lucrative annual building/team sponsorship agreement to date. Multiple sources confirmed the top-level deal valued at $300 million over 10 years or more in securing rights to almost every asset in the Garden, which is undergoing an $800 million phased...

ATP & FedEx Confirm 3 Year Deal

The ATP and FedEx have signed a three-year agreement that will make FedEx a new global Platinum Sponsor and the Official Carrier of the ATP World Tour. The sponsorship will launch at the 2010 Barclays ATP World Tour Finals in November and extend through 2013. In addition to global marketing rights, FedEx will become a sponsor of 17 ATP World Tour tournaments in 12 different countries. Relia...

IBM Transforms U.S. Open With Cloud Computing

IBM is looking to change everything about the U.S. Open tennis tournament -- the way fans get information, the way networks get video streams and data graphics, and even the way the pros analyze their own games. Read More >>

BASS Renews Two Key Partners

BASS, which manages some of the globe's highest profile pro fishing tournaments, has renewed two key partnerships this week. Skeeter Boats will continue to serve as an official boat sponsor and Yamaha will return as an official engine sponsor of BASS. "There is no better way for Skeeter to reach anglers than through BASS competition," said Jeff Stone, senior vice president and general man...

London's Tate Modern Museum Loses UBS Sponsorship

Tate Modern, London’s riverside museum, has lost the sponsorship of UBS AG, and raised “roughly half” the cost of its planned 215 million pound ($330 million) extension, Tate Director Nicholas Serota said. Read More >> photo credit

iDeeli.com Delivers Fashion Week Experience to Members

iDeeli, the members-only shopping website in its first year of sponsoring Mercedes-Benz Fashion Week, will use social media to give the site's 2.9 million members unprecedented access to the runway shows at New York's Lincoln Center this week. As an official sponsor of MBFW, ideeli.com will host a series of events, editorial coverage and activities, taking place over the eight days of shows. ...