BASS Renews Two Key Partners

BASS, which manages some of the globe's highest profile pro fishing tournaments, has renewed two key partnerships this week. Skeeter Boats will continue to serve as an official boat sponsor and Yamaha will return as an official engine sponsor of BASS. "There is no better way for Skeeter to reach anglers than through BASS competition," said Jeff Stone, senior vice president and general manag...

London's Tate Modern Museum Loses UBS Sponsorship

Tate Modern, London’s riverside museum, has lost the sponsorship of UBS AG, and raised “roughly half” the cost of its planned 215 million pound ($330 million) extension, Tate Director Nicholas Serota said. Read More >> photo credit

iDeeli.com Delivers Fashion Week Experience to Members

iDeeli, the members-only shopping website in its first year of sponsoring Mercedes-Benz Fashion Week, will use social media to give the site's 2.9 million members unprecedented access to the runway shows at New York's Lincoln Center this week. As an official sponsor of MBFW, ideeli.com will host a series of events, editorial coverage and activities, taking place over the eight days of shows. ...

Winn-Dixie & Jaguars Launch Co-Branded Bottled Water

Winn-Dixie Stores, Inc. and the Jacksonville Jaguars today announced the launch of the NFL’s first co-branded bottled water. Sporting the Jaguars’ team logo on a teal label, the “official bottled water of the Jags” will be the only water sold at EverBank Field and is available in all Winn-Dixie and SaveRite stores in the area. “Winn-Dixie plays a vital role in making each home game a great ex...

Activation Tactic of the Week

IBM is using augmented reality to take the fan experience at the 2010 U.S. Open to new heights. The computer technology company developed a U.S. Open iPhone application that allows users on-site at the tournament to point their phone in the direction of the tennis court (even if you are walking by outside) and receive real-time scores and statistics. Fans can also use this iPhone app functional...

AOL Covers New York's Fall Fashion Week -- Uptown, Downtown and on the Web

As fashion week kicks off in New York City this week, AOL will be bringing the runway to not only its online audience, but also New York City pedestrians. Through September 17th, an outdoor screen outside The Standard will show highlights from the previous day's MAC & Milk fashion shows. AOL will also sponsor the Media Lounge at Mercedes-Benz Fashion Week, as well as produce the first ever ...

3M signs 5-year extension for NASCAR sponsorship

U.S. manufacturer 3M Co (MMM.N) has extended its sponsorship relationship with the NASCAR racing circuit, adding new brands to market under a five-year, multimillion-dollar deal. Read More >>

Bank of the West Becomes Official Bank of the Pac-10

Bank of the West, already a sponsor of Cal, UCLA and future Pac-10 member the University of Colorado, has signed on as the “Official Bank of the Pac-10.” Terms of the deal were not released. The association creates a partnership alliance that will overlap Bank of the West's 19-state footprint, which also includes Colorado and Utah, home to two schools slated to join the Pac-10 in coming years....

NBA Looks Overseas For First Official Bank

Multinantional Spanish banking group, Banco Bilbao Vizcaya Argentaria (The BBVA Group), and the NBA today announced a new multiyear marketing partnership that will highlight the bank's financial products and services to the league's broad and passionate fanbase. As part of the partnership, BBVA will serve as the Official Bank of the NBA, the Women's National Basketball Association (WNBA), and t...

Nike Elevates to Title of Winter Dew Tour Season Opener

Nike 6.0, the action sports division of Nike, has signed on as title sponsor of the Winter Dew Tour’s season-opener, the Nike 6.0 Open. The event will be hosted at Breckenridge Ski Resort December 16 – 19, 2010. “I’m stoked to be a part of the Nike 6.0 team and to have such a great brand backing me,” said pro snowboarder, Mason Aguirre. “It will be awesome to start off the Winter Dew Tour sea...