Winn-Dixie & Jaguars Launch Co-Branded Bottled Water

Winn-Dixie Stores, Inc. and the Jacksonville Jaguars today announced the launch of the NFL’s first co-branded bottled water. Sporting the Jaguars’ team logo on a teal label, the “official bottled water of the Jags” will be the only water sold at EverBank Field and is available in all Winn-Dixie and SaveRite stores in the area. “Winn-Dixie plays a vital role in making each home game a great ...

Activation Tactic of the Week

IBM is using augmented reality to take the fan experience at the 2010 U.S. Open to new heights. The computer technology company developed a U.S. Open iPhone application that allows users on-site at the tournament to point their phone in the direction of the tennis court (even if you are walking by outside) and receive real-time scores and statistics. Fans can also use this iPhone app functional...

AOL Covers New York's Fall Fashion Week -- Uptown, Downtown and on the Web

As fashion week kicks off in New York City this week, AOL will be bringing the runway to not only its online audience, but also New York City pedestrians. Through September 17th, an outdoor screen outside The Standard will show highlights from the previous day's MAC & Milk fashion shows. AOL will also sponsor the Media Lounge at Mercedes-Benz Fashion Week, as well as produce the first ever live...

3M signs 5-year extension for NASCAR sponsorship

U.S. manufacturer 3M Co (MMM.N) has extended its sponsorship relationship with the NASCAR racing circuit, adding new brands to market under a five-year, multimillion-dollar deal. Read More >>

Bank of the West Becomes Official Bank of the Pac-10

Bank of the West, already a sponsor of Cal, UCLA and future Pac-10 member the University of Colorado, has signed on as the “Official Bank of the Pac-10.” Terms of the deal were not released. The association creates a partnership alliance that will overlap Bank of the West's 19-state footprint, which also includes Colorado and Utah, home to two schools slated to join the Pac-10 in coming year...

NBA Looks Overseas For First Official Bank

Multinantional Spanish banking group, Banco Bilbao Vizcaya Argentaria (The BBVA Group), and the NBA today announced a new multiyear marketing partnership that will highlight the bank's financial products and services to the league's broad and passionate fanbase. As part of the partnership, BBVA will serve as the Official Bank of the NBA, the Women's National Basketball Association (WNBA), and t...

Nike Elevates to Title of Winter Dew Tour Season Opener

Nike 6.0, the action sports division of Nike, has signed on as title sponsor of the Winter Dew Tour’s season-opener, the Nike 6.0 Open. The event will be hosted at Breckenridge Ski Resort December 16 – 19, 2010. “I’m stoked to be a part of the Nike 6.0 team and to have such a great brand backing me,” said pro snowboarder, Mason Aguirre. “It will be awesome to start off the Winter Dew Tour ...

TopRight Launches Sponsorship Practice

Atlanta-based strategic marketing consulting firm, TopRight, is launching a new sponsorship practice and has hired marketing veteran, Guy Nielsen, who will lead the firm’s sponsorship practice and oversee TopRight’s overall business in the Northeast Region. “Guy’s Fortune 200 CMO experience and success with transforming marketing and communications organizations around the world really stren...

EA, Nielsen Study Says In-Game Ads Boost Gatorade Sales

Electronic Arts today revealed results from a study conducted by The Nielsen Company which shows how brand advertisements in video games can impact offline sales. The study, commissioned by EA on behalf of Gatorade, shows that in-game advertising increased household dollars spent on Gatorade by 24%, and offered a return on investment of $3.11. "Nielsen's study is a milestone for interactive ...

America's Cup Shakes Up Format; Looks to Enhance Commercial Appeal

The America’s Cup, sailing’s premier event, has released a new format ahead of the 34th Match in 2013 that is designed to boost its awareness, appeal and commercial viability. An analysis of the best practices in other major sports and six months of dialogue with potential teams and stakeholders resulted in the transformed competition details that were released today. The AC72 class will...