TopRight Launches Sponsorship Practice

Atlanta-based strategic marketing consulting firm, TopRight, is launching a new sponsorship practice and has hired marketing veteran, Guy Nielsen, who will lead the firm’s sponsorship practice and oversee TopRight’s overall business in the Northeast Region. “Guy’s Fortune 200 CMO experience and success with transforming marketing and communications organizations around the world really strengt...

EA, Nielsen Study Says In-Game Ads Boost Gatorade Sales

Electronic Arts today revealed results from a study conducted by The Nielsen Company which shows how brand advertisements in video games can impact offline sales. The study, commissioned by EA on behalf of Gatorade, shows that in-game advertising increased household dollars spent on Gatorade by 24%, and offered a return on investment of $3.11. "Nielsen's study is a milestone for interactive en...

America's Cup Shakes Up Format; Looks to Enhance Commercial Appeal

The America’s Cup, sailing’s premier event, has released a new format ahead of the 34th Match in 2013 that is designed to boost its awareness, appeal and commercial viability. An analysis of the best practices in other major sports and six months of dialogue with potential teams and stakeholders resulted in the transformed competition details that were released today. The AC72 class will be ...

MOMA Gets Corporate Partner for Counter Space Exhibit

Silestone, a U.S.-based subsidiary of Spanish stone manufacturer, Cosentino, is supporting its North American growth strategy with a new sponsorship of Counter Space: Design and the Modern Kitchen at New York's Museum of Modern Art (MoMA). The exhibition, which focuses on architectural modernism and its impact on the kitchen, is curated by Juliet Kinchin, Curator in the Department of Architect...

Madrid Set to Launch Free, Sponsored Wifi on Municipal Buses

Spanish travel site, Typically Spanish, reports that Madrid tomorrow will become the first city in the world to offer free wi-fi internet connections to passengers on all municipal buses. The program's launch, which is slated to coincide with European Mobility Week, is sponsored by mobile internet and telecommunications company, Gowex Group. More information on the program can be found at b...

Interbrand Releases 100 "Best Global Brands"

IBM, Microsoft and Google lead Interbrand’s 11th annual ranking of the “Best Global Brands.” Google (#4) sees a 36% increase in value over last year, bringing the brand closer than ever to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the 11th year straight, Coca-Cola (#1) retains its top spot...

Coors Light Signs Deal For Mexican Fútbol

In a deal announced earlier today, Coors Light will be the exclusive beer sponsor of Mexico's Primera División, the elite level of Mexican Fútbol. Coors Light will be the first brand to sponsor the Mexican Football Federation (FMF) in the U.S. Coors Light also will launch the "Tú Ventana a la Liga" blog, where Mexican great Jorge Campos will cover the league with expert insight. "Soccer is t...

Hilton Hotels & Foursquare Launch "Check-in and Win" Contest for Amazing Race Fans

Hilton Hotels & Resorts has joined forces with the Asian edition of the The Amazing Race to support its ‘Stay Hilton, Go Everywhere’ global marketing campaign. Hilton is the first international hotel brand to partner with the program which starts its fourth season on September 23rd. More than 13 Hilton hotels and resorts in the Asia Pacific region will be featured throughout The Amazing Ra...

Football and fries: Why Mcdonald's sponsors sports

McDonald's is a prominent sponsor of high-profile sports events, so it seems reasonable to assume it is doing so to make sports fans remember the brand. Not so, according to the head of the global fast food giant's UK and Northern Europe division. Read More >> photo credit: Getty Images/McDonald's

ITF & BNP Paribas Renew Sponsorship Through 2016

BNP Paribas, a Davis Cup sponsor since 2001, has agreed to continue its sponsorship of the Davis Cup by BNP Paribas and Fed Cup by BNP Paribas for an additional five-year period, commencing in 2012 through 2016. The agreement also includes sponsorship of Junior Davis Cup by BNP Paribas, Junior Fed Cup by BNP Paribas, ITF wheelchair tennis activities, and the bi-annual Worldwide Coaches Conferen...