MOMA Gets Corporate Partner for Counter Space Exhibit

Silestone, a U.S.-based subsidiary of Spanish stone manufacturer, Cosentino, is supporting its North American growth strategy with a new sponsorship of Counter Space: Design and the Modern Kitchen at New York's Museum of Modern Art (MoMA). The exhibition, which focuses on architectural modernism and its impact on the kitchen, is curated by Juliet Kinchin, Curator in the Department of Architect...

Madrid Set to Launch Free, Sponsored Wifi on Municipal Buses

Spanish travel site, Typically Spanish, reports that Madrid tomorrow will become the first city in the world to offer free wi-fi internet connections to passengers on all municipal buses. The program's launch, which is slated to coincide with European Mobility Week, is sponsored by mobile internet and telecommunications company, Gowex Group. More information on the program can be found ...

Interbrand Releases 100 "Best Global Brands"

IBM, Microsoft and Google lead Interbrand’s 11th annual ranking of the “Best Global Brands.” Google (#4) sees a 36% increase in value over last year, bringing the brand closer than ever to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the 11th year straight, Coca-Cola (#1) retains its top spot...

Coors Light Signs Deal For Mexican Fútbol

In a deal announced earlier today, Coors Light will be the exclusive beer sponsor of Mexico's Primera División, the elite level of Mexican Fútbol. Coors Light will be the first brand to sponsor the Mexican Football Federation (FMF) in the U.S. Coors Light also will launch the "Tú Ventana a la Liga" blog, where Mexican great Jorge Campos will cover the league with expert insight. "Soccer ...

Hilton Hotels & Foursquare Launch "Check-in and Win" Contest for Amazing Race Fans

Hilton Hotels & Resorts has joined forces with the Asian edition of the The Amazing Race to support its ‘Stay Hilton, Go Everywhere’ global marketing campaign. Hilton is the first international hotel brand to partner with the program which starts its fourth season on September 23rd. More than 13 Hilton hotels and resorts in the Asia Pacific region will be featured throughout The Amazing Race...

Football and fries: Why Mcdonald's sponsors sports

McDonald's is a prominent sponsor of high-profile sports events, so it seems reasonable to assume it is doing so to make sports fans remember the brand. Not so, according to the head of the global fast food giant's UK and Northern Europe division. Read More >> photo credit: Getty Images/McDonald's

ITF & BNP Paribas Renew Sponsorship Through 2016

BNP Paribas, a Davis Cup sponsor since 2001, has agreed to continue its sponsorship of the Davis Cup by BNP Paribas and Fed Cup by BNP Paribas for an additional five-year period, commencing in 2012 through 2016. The agreement also includes sponsorship of Junior Davis Cup by BNP Paribas, Junior Fed Cup by BNP Paribas, ITF wheelchair tennis activities, and the bi-annual Worldwide Coaches Conferen...

Activation Tactic of the Week

Nike does a terrific job demonstrating the life cycle of its brand in a recent piece created for the Czech football club AC Sparta Praha. In the spot, Nike demonstrates how an athlete matures with the brand throughout the various stages in his/her life. From birth to adolescence to playing professionally, there is one constant in sports - wearing the same brand of apparel because you believe in...

Don't Call It A Pace 'Car'

This weekend when Competitor Group, Inc. brings its Rock 'n' Roll Marathon franchise to Philadelphia for the first time, runners will be led by a pace "vehicle" courtesy of its new sponsor, Dodge. The partnership is part of a larger 4-race deal with The Competitor Group, which kicked off over the Labor Day holiday. The Dodge running team, which you can learn more about at Red Letter Dodge, w...

Kia Extends LPGA's Kia Classic Sponsorship

The LPGA today announced that Kia Motors America has signed a two-year extension to its title sponsorship of the Kia Classic. In addition, the tournament will move to Industry Hills Golf Club at Pacific Palms, marking the LPGA's return to the Los Angeles area for the first time since 2005. Kia’s sponsorship of the Southern California-based tournament is part of the company's growing portfoli...