Red Sox Get Green Agency

The Boston Red Sox now have a "green sponsorship agency." The Red Sox have hired GreenMark, a Minneapolis-based firm focused on environmental sports marketing, to handle all aspects of green sponsorship—development, strategy, sales and activation planning—at Fenway Park. “While the Red Sox have already established a strong record of environmental stewardship, we are pleased to partner with Gre...

Links 05/26/10

Deals Red Sox Get A Green AgencyING drops Bay to BreakersBridgestone Renews #NHL Deal Through 2015Farmers Insurance Group Increases Role at LA #Tennis Open With Title #SponsorshipMurad Gives Dodgers An Official SunblockOneWest Bank Becomes an Official Sponsor of the Los Angeles LakersCubs Reach Deal on Toyota SignSolo Cup Company, Allied Waste, Free Green Can & Levy Restaurants help @C...

Izod Sponsorship Gives IndyCar a Makeover

Forget cut-off jean shorts and ripped T-shirts. Move over, Motor Sport magazine. A four-page advertising spread promoting the Indianapolis 500 graces the pages of Vanity Fair this month, a magazine known for its pop culture and fashion. Hip clothes. Cool drivers. Speed. This is the new image for the IndyCar Series, courtesy of its title sponsor, Izod. Read More >>

McD's Extends Commitment w/ UEFA Through 2017

McDonald's has agreed to extend its UEFA soccer sponsorship, which began in 1992, into its 15th year. The deal, which covers the next two European Championships for men and women, makes McDonald's the official restaurant of UEFA and its associated tournaments through 2017. “We have been supporting football, from grassroots level to the international tournaments, for more than 25 years," Denis...

IMG's New Golf Reel

Nestlé to Launch Ironman Sports Drinks

Nestlé Performance Nutrition and its PowerBar brand are extending their longstanding relationship with Ironman to develop and launch a line of new premium Ironman-branded sports drinks. The deal builds on PowerBar's existing global partnership with Ironman and its role as the official global energy bar and energy gel supplier of all Ironman and 70.3 events. Through the agreement, the companies...

Links 05/27/10

Deals McDonald's Extends Commitment with UEFA Through 2017Ram Trucks Signs Sponsorship Deal for Belmont StakesNestlé to Launch Ironman Sports DrinksSunoco Named Official Fuel Retailer and Convenience Store of Indy Racing League Trends & Tidbits Brands backing England's World Cup 2018 bid waiting with baited breathNASCAR Sponsor Landscape Somewhat Greener Activations Coke Bets on Wor...

Activation Tactic of the Week

Are you looking for new ways to engage your fan base? Nike is capitalizing on the buzz leading up to the 2010 World Cup in South Africa by offering a "Inspire the Boot" promotion that offers fans a chance to have their favorite personal messages stitched on the boots of the world's greatest players throughout the tournament. Nike created a microsite and Facebook application to support the cam...

KitchenAid Snags Presenting Sponsorship of Sr. PGA Championship

Premium kitchen appliances brand, KitchenAid, has been named presenting sponsor of the Senior PGA Championship. The deal will extend through 2014, making KitchenAid the Official Home Appliance brand of The PGA of America. The KitchenAid sponsorship will begin with the 2011 Senior PGA Championship, at Valhalla Golf Club in Louisville, Ky., and includes Senior PGA Championships in 2012 and 2014...

Links 05/28/10

Deals KitchenAid Secures Presenting Sponsorship of Senior PGA ChampionshipZ-Line Designs Named Official Home Office & Entertainment Furniture Company of the Indy Racing LeagueReport: USOC, BMW agree to $24 million sponsorship deal Trends & Tidbits World Cup is, and remains advertiser’s dreamBusinesses look to score at the World CupGeorgia-Florida contract draft gives schools right...