AP Source: BMW signs $24 Million Deal with USOC through 2016

A person familiar with the contract says the U.S. Olympic Committee has reached an agreement on a sponsorship deal with BMW worth about $24 million. Read More >> photo credit

OSU Newspaper: Coke contract shrouded in secrecy

Can exclusive sponsorship and distribution rights contracts be classified as trade secrets? That's the question that Ohio State campus newspaper, The Lantern, is asking: "Coca-Cola’s formula for its sugary sweet soda is under lock and key, guarded by Coke as a trade secret. Now, Ohio State and Coke say that parts of the exclusive contract between the beverage giant and OSU, which was renewed ...

Jaguar Takes Over Hollywood Bowl As Part of New National Campaign

Jaguar Cars is the new official vehicle of the Hollywood Bowl in a three year partnership beginning this summer. The cornerstone of the sponsorship will be the Jaguar Platinum Concert Series – eight Jaguar-branded concerts at the venue featuring the likes of Harry Connick, Jr. and Herbie Hancock. The sponsorship is in support of the new 2011 Jaguar XJ and is one of the first sponsorships in Jag...

WTA Gets Cosmetics Partner

The Sony Ericsson WTA Tour today announced that Swedish beauty brand, Oriflame, will become the Tour’s official cosmetics partner beginning in 2011. The multilevel marketer has more than 3.3 million consultants worldwide and does business in 62 countries worldwide. Under terms of the two year partnership, Oriflame will become an official partner of the Tour in Europe, Russia, Commonwealth of ...

Links 06/01/10

Deals WTA Gets Cosmetics Partner in Oriflame Jaguar Sponsors Hollywood BowlAmerican Express Contest Solicits Film PitchesLocal grocery chain, Dillons, to sponsor KU-KSU gamesUSOC, BMW agree to $24 million #sponsorship dealSex and the City 2's Brandsapalooza Trends & Tidbits Wembley rebrands to help sponsor searchWorld Cup attacked for 'unhealthy sponsors'PGA Tour weighing options to...

Herbalife Signs Three Year Deal with FC Barcelona

Herbalife has signed a three-year, multi-million dollar agreement with FC Barcelona to make Herbalife the club's Official Nutrition Sponsor while lining up FC Barcelona star, Leo Messi, to a three-year personal services agreement that will support the sponsorship. In addition to having global promotional rights to FC Barcelona's various publicity assets, Herbalife will also have a strong prese...

Dodge Brand Sponsors Rock 'n' Roll Marathon Series

The Dodge Brand is celebrating "National Running Day" today by announcing a broad partnership with the Rock 'n' Roll marathon running series for 2010 and 2011. The sponsorship, which will kick off with Dodge's title sponsorship of the Rock 'n' Roll half marathon in Virginia Beach on September 5th, will name the brand as the 'Official Automotive Partner' of four races this year and the entire...

New York Liberty Land Jersey Sponsor

The New York Liberty today announced a new multi-year premier partnership with Foxwoods Resort Casino, North America's largest resort casino. As part of the partnership Foxwoods will receive prominent logo placement on the Liberty jersey, a first-of-its-kind partnership for an Eastern Conference WNBA team and the first resort casino to have branding on the front of a professional sports team je...

Visa Asks Fans To Upload Goal Calls

FIFA partner and the exclusive card of the 2010 FIFA World Cup, Visa, has launched a Go Fans YouTube channel enabling soccer fans from across the world to upload and share videos capturing creative goal calls. Fans who visit the Go Fans channel will also have the opportunity to win a trip to the 2014 FIFA World Cup in Brazil. Viewers will receive an opportunity to enter the Visa Watch your Way...

Links 06/02/10

Deals Herbalife Signs Three Year Deal with FC BarcelonaDodge Brand Sponsors Rock 'n' Roll Marathon SeriesNew York Liberty Land Jersey SponsorUnder Armour & AT&T To Sponsor Foreman-Cotto FightUSOC, BMW agree to $24 million #sponsorship dealSex and the City 2's BrandsapaloozaWorld Cup trophy travels in style in Louis #Vuitton case Trends & Tidbits BP scales back Chicago Crosst...