Better Days Ahead for Branded Entertainment, Report Says

Branded entertainment — the widespread “brought to you by” types of advertising — faltered slightly last year, according to a new report, but is on track to resume its growth this year. Spending in the United States for branded entertainment marketing totaled $24.6 billion last year, down 1.3 percent from 2008, the report, to be released on Tuesday morning, says. The decline is the first sin...

Links 06/29/10

Deals Aaron's to Sponsor International #Soccer Match in AtlantaSeahawks, Jones Soda Part WaysSkype backs HTC-Columbia #cycling team Trends & Tidbits Better Days Ahead for Branded EntertainmentCity of #Portland mulls green sponsorshipsShould schools sell ads if the revenue can save some staff?Tate is right in taking BP's money Activations Coca-Cola Hopes to Score With Worl...

Hyundai Takes Sun Bowl Title

Hyundai Motor America and its local Hyundai dealerships have agreed to a four year title sponsorship of college football's Sun Bowl in El Paso. The deal will allow Hyundai to serve as the game's title sponsor through 2013. Financial terms were not released. The title sponsorship continues Hyundai's marketing strategy around major events, positioning the Hyundai brand around high profil...

Old Spice Sponsors "Swagger" Stat in Madden NFL '11

The Consumerist reports that Electronic Arts has created a new stat in the upcoming release of the Madden NFL franchise for brand partner, Old Spice. Their review says Old Spice has hit a "new low" with the integration, but as ridiculous as this new "statistic" sounds, can you blame an opportunistic brand for finding a way into one of the most popular franchises of all time? The Consumerist...

Manchester United Manager's Lounge Gets An Audi Inspired Makeover

As the official car supplier to Manchester United, Audi UK had the opportunity to transform the Manager's Lounge at Old Trafford into an Audi inspired environment. Manchester United Manager, Sir Alex Ferguson, and Audi put the job in the hands of UK branding consultancy, JAM. Here's what happened.

Links 06/30/10

Deals Sumo Gambling Scandal Causes Fuji Xerox to Quit #SponsorshipOld Spice Sponsors Madden's Swagger StatAmerican Express to sponsor London #Film FestivalHyundai Officially Takes Sun Bowl Title Trends & Tidbits Paul Hawkins offers sponsor funded model for Hawk-Eye in Premier LeagueOctagon's football clients winning in 'the marketing pitch'There IS A Free Lunch -- Inflight, Cou...

LG Seeks Sponsorship Deals to Balance Formula One’s Male Appeal

LG Electronics Inc., the world’s third-biggest phone maker, may unveil one or two new global sponsorship deals to attract more female clients and build demand for phones, televisions and home appliances. The partnerships would come in the next two to three years and could involve music, theater, film, or sports such as tennis, Chief Marketing Officer Dermot Boden said in an interview in Lond...

Ford Back As Essence Music Fest's Auto Partner

Ford Motor Company is back as the exclusive automotive partner of the 2010 Essence Music Festival being held this July Fourth weekend in New Orleans. The Essence Music Festival is touted as the largest African American music and culture event in the U.S., attracting an estimated 250,000 participants. Ford's activation includes a chance to win the keys to an all-new 2011 Ford Edge, a scholars...

State Farm Expands Turnpike Sponsorships

State Farm Insurance will partner with the Kansas Turnpike this summer for the State Farm Safety Assist program, re-implementing and expanding the program that helps stranded motorists and makes Turnpike travel safer and easier. Under the program, two State Farm Safety Assist vehicles will patrol will patrol in red-and-white State Farm-sponsored vehicles the heavily traveled Kansas City to T...

Links 07/01/10