B of A Launches New Spot for MLB All-Star Game

For the first time in three years, Bank of America has introduced a new baseball-themed ad spot (below) for the Midsummer Classic. As the Official Bank of Major League Baseball, the company announced it will debut the new :30 during the 2010 Major League Baseball All-Star Game, taking place tomorrow night on FOX. "The story of baseball is an important part of our American culture and our coun...

Links 07/12/10

Deals Olympus passes some US Open Series rights to Best BuyVolvo Retains Title #Sponsorship Of India International RegattaPittsburgh and the Penguins with 5 founding sponsors: American Eagle Outfitters, Dick’s Sporting Goods, PNC Wealth Management, the University of Pittsburgh Medical Center and VerizonNissan Renews Title #Sponsorship With ING #Miami Marathon Health And Fitness ExpoBurger ...

Grand Marnier Serves Up U.S. Open Olympus Series Sponsorship

Grand Marnier Liqueur has entered into a partnership with the USTA to become an official sponsor of the Olympus US Open Series. Grand Marnier will also sponsor seven Olympus US Open Series events, including the Atlanta Tennis Championships, Farmers Classic, Bank of the West Classic, Mercury Insurance Open, Western & Southern Financial Group Masters & Women’s Open and Pilot Pen Tennis. ...

Report: Dow / IOC Sponsorship Announcement Coming Friday

Philip Hersh of the Chicago Tribune today writes that the long-rumored Olympic sponsorship deal between the IOC and Dow Chemical will be announced in New York on Friday. More interesting, Hersh writes that according to sources familiar with negotiations of the deal the USOC will forego the 20% commission it is owed as a "peace offering to the IOC." Read More >>

Links 07/13/10

Deals Report: Dow / IOC #Sponsorship Announcement Coming Friday in New YorkGrand Marnier Serves Up U.S. Open Olympus Series #SponsorshipChampion Energy Launches Sponsorship with KPRC-TV in HoustonBP to fund more free beach concerts to help Alabama Trends & Tidbits What Agencies Can Learn From Lebron Carnival

Visa Spending Up 70% in South Africa during W.C.

Spending on Visa cards was up 70 percent in South Africa during the World Cup over 2009 levels, averaging 55,000 Visa transactions a day from the start of June until the end of the day of the final. Spending by international visitors in South Africa on Visa-branded payment cards exceeded $312 million between June 1st and July 11th, compared to $184 million last year. According to Visa's spend...

Source: Grand jury subpoenas Armstrong sponsor Trek in cycling drug probe

A federal grand jury investigating possible doping conspiracies in cycling has issued a subpoena for documents to the Trek Bicycle Corporation, the Wisconsin-based bike manufacturer that sponsored Lance Armstrong's cycling teams since 1998, according to a person with knowledge of the investigation. Read More >>

New York Islanders Sign Official Cupcake

Among the standard sports sponsorship categories it is not, but the New York Islanders have signed an official cupcake supplier. The tale is, as you might have guessed, not as vanilla as most sponsorship deals. Read More >> photo credit: New York Islanders

Links 07/14/10

Deals New York #Islanders Sign Official Cupcake DealMetroPCS Sponsors Chosen Few's Fuego, 'La Musica Del Futuro' Album Release With Nationwide TourMTS to be official communications solutions provider of the 2010 Winnipeg Fringe Theatre Festival Trends & Tidbits World Cup's Winners & LosersHospitality sales for #Ryder Cup helped by price cut Activations Visa Says Spending Up 70...

Links 07/15/10

Deals Tour of Utah finds #sponsorship - AT&T, XO Comm, Siegfried/Johnson, Toyota, Powerade/GlaceauBridgestone extends #NFL #sponsorship through 2015Air Guard to sponsor #NASCAR race in Richmond Trends & Tidbits Budget cuts would devastate the arts, warns theatre and gallery directors Activations Manchester United jerseys unveiled at AON HQ in Chicago