TMZ: Adultery Website Makes $25M Meadowlands Bid

Meadowlands Stadium -- the brand new home of the New York Giants and the New York Jets -- now has 25 million reasons to endorse homewrecking ... courtesy of the dating site for adulterers, AshleyMadison.com. Read More >>

Emirates Announces Plans for On-the-Go World Cup Fans

Emirates Airline today announced plans to keep soccer fans in the loop, even when they're in the air. Courtesy of live broadcasts on a number of screens across airports worldwide, onboard screenings of the most recent matches and text updates of current matches being played; fans can keep up with World Cup action when they're on the go. In addition to this, a majority of First Class and Busine...

Video: Don't Pick Up the Phone Until You've Done This...

MAC Presents president Marcie Allen talked about the state of sponsorship at the Billboard Country Music Summit in Nashville this week. Allen points out the particular importance of doing your brand due diligence before pitching a deal. Check out the full video:

VZ Sponsors Music Fest in Middle of Nowhere to Prove More Wireless Coverage

The places wireless carriers will go to prove their coverage map. In this interview with Ross Myers, Regional Marketing Consultant at Verizon, he explains how Verizon uses some "big field" in Alabama to show they've got 7x more coverage within the state. Just to be safe, they brought in a Cell on Wheels to ensure continuous wireless coverage and plenty of shirtless karaoke.

Links 06/10/10

Deals Michigan Lottery is main fireworks sponsorThe 1-800-ASK-GARY Amphitheatre. NOT KIDDING.Wells Fargo renews Blazers sponsorshipCarlsberg extends Live Nation deal for Tuborg brand Trends & Tidbits St. Jude Classic title #sponsorship a tough sell, even for tradition-rich eventMAC Presents' Marcie Allen says don't pick up the phone, unless you understand the brand Activat...

Strangest Venue Name Ever?

You may be asking yourself, "Where should I go to hear live music in Tampa?" Don't be scared and confused! Promoters hope you come to the 1-800-ASK-GARY Amphitheatre, the Florida State Fairgrounds concert venue newly named for the familiar doctor-and-lawyer referral service. Read More >>

Activation Tactic of the Week

Per CherryFlava.com, Coca-Cola teamed up with Animal Farm to create a terrific "CrateFan" statue in Johannesburg that will surely turn some heads during the next four weeks of World Cup competition taking place. The statue, made entirely of 2,500 standard Coca-Cola bottle crates, stands 16.5 meters high and weights approximately 25 tons. How did they do it? The Cratefan statue is part of a r...

Tony Awards Sponsors

The 64th Annual Tony Awards are tonight at Radio City. Here's a roll call of corporate partners, covering everything from red carpet to rental car. IBM, an official information technology partner of the Tony Awards, develops, designs, and hosts the official Tony Awards web site, www.TonyAwards.com. BroadwayWorld.com is an official content partner of TonyAwards.com. Chong + Koster is t...

Links 06/11/10

Deals Indian IT Company, Mahindra Satyam, Pulls Out of 2014 World CupBell's founding sponsorship of MLS' Whitecaps worth more than $4 million annuallySponsors for the 64th Annual Tony Awards tonight at Radio CityPEAK signed as WTA's official apparel sponsor in Asia Trends & Tidbits London Olympic chief Coe backs BP sponsorshipFIFA Battles ‘Ambush Marketers’ Targeting World ...

Polo Ralph Lauren to Outfit Wimbledon Through 2014

Polo Ralph Lauren has renewed its global partnership with The All England Club, Wimbledon as the Official Outfitter of The Wimbledon Championships until 2014. Polo Ralph Lauren will continue to serve as the Official Outfitter of all on-court officials including chair umpires, line umpires and ball persons. In 2006, Polo Ralph Lauren became the first designer in Wimbledon's 133-year history to c...