Links 07/08/10

Deals Kyocera named title sponsor of Mile High Music Festivalhref="http://www.timeslive.co.za/sport/soccer/article538485.ece/Italy-rsquo-s-Serie-B-rebranded-Serie-bwin">Italy’s Serie B rebranded Serie bwin Trends & Tidbits Soccer team offers monthly shirt sponsorships Activations Ferrari, Marlboro unveil new F-1 team logoPabst Blue Ribbon artwork on display in Arizona; pa...

Hyundai's New Sport: Car Football

Have you heard of car football? Hyundai launched the Car Football Championship to support the company's 2010 World Cup sponsorship. There are eight teams total in the Championship, with game highlights distributed through social media channels such as YouTube. Check out Brazil v. Argentina. via Automotto

Activation Tactic of the Week

Are you looking for new ways to promote team/player affiliations in high-traffic outdoor settings? Are you looking for new ways to "own" subway and train stations? Nike leveraged is "Write the Future" World Cup campaign in Denmark by giving a subway station in Norreport a complete makeover. The campaign was designed to demonstrate Nike's support for Denmark footballer Nicklas Bendtner, with ...

Links 07/09/10

Deals Breeders' Cup Renews Deal With Grey Goose For Three More Yearshref="http://ht.ly/28JVS">Tottenham announced a new £20million shirt sponsorship deal w/ software infrastructure company Autonomy Trends & Tidbits Miami Heat should reap windfall from Lebron James Activations Hyundai's New Sport: Car FootballPabst Blue Ribbon artwork on display in Arizona; part of the fou...

Corporate Spending Off 10% at ISC in 2010

International Speedway Corporation, the operator of 13 racetracks across the country including Daytona International Speedway and Talladega Superspeedway, tempered its outlook for the second half of 2010 while reporting lower than expected net income and overall revenue in the company's second quarter. Sponsorship, hospitality, and advertising revenue could be down as much as 10% on a year-over...

B of A Launches New Spot for MLB All-Star Game

For the first time in three years, Bank of America has introduced a new baseball-themed ad spot (below) for the Midsummer Classic. As the Official Bank of Major League Baseball, the company announced it will debut the new :30 during the 2010 Major League Baseball All-Star Game, taking place tomorrow night on FOX. "The story of baseball is an important part of our American culture and our co...

Links 07/12/10

Deals Olympus passes some US Open Series rights to Best BuyVolvo Retains Title #Sponsorship Of India International RegattaPittsburgh and the Penguins with 5 founding sponsors: American Eagle Outfitters, Dick’s Sporting Goods, PNC Wealth Management, the University of Pittsburgh Medical Center and VerizonNissan Renews Title #Sponsorship With ING #Miami Marathon Health And Fitness ExpoB...

Grand Marnier Serves Up U.S. Open Olympus Series Sponsorship

Grand Marnier Liqueur has entered into a partnership with the USTA to become an official sponsor of the Olympus US Open Series. Grand Marnier will also sponsor seven Olympus US Open Series events, including the Atlanta Tennis Championships, Farmers Classic, Bank of the West Classic, Mercury Insurance Open, Western & Southern Financial Group Masters & Women’s Open and Pilot Pen Tennis. The ...

Report: Dow / IOC Sponsorship Announcement Coming Friday

Philip Hersh of the Chicago Tribune today writes that the long-rumored Olympic sponsorship deal between the IOC and Dow Chemical will be announced in New York on Friday. More interesting, Hersh writes that according to sources familiar with negotiations of the deal the USOC will forego the 20% commission it is owed as a "peace offering to the IOC." Read More >>

Links 07/13/10

Deals Report: Dow / IOC #Sponsorship Announcement Coming Friday in New YorkGrand Marnier Serves Up U.S. Open Olympus Series #SponsorshipChampion Energy Launches Sponsorship with KPRC-TV in HoustonBP to fund more free beach concerts to help Alabama Trends & Tidbits What Agencies Can Learn From Lebron Carnival