Are Valuation Experts To Thank For FIFA's Sponsorship Success?

What's the secret behind FIFA's impressive sponsorship haul for this year's World Cup? One might think it's the massive organizational overhaul that FIFA made in the wake of such events as the ISL collapse and the MasterCard scandal. Or the strategic shift in the aftermath, which included taking sponsorship sales in-house, requiring sponsors to commit to at least two World Cup cycles and strea...

Links 06/03/10

Deals Interstate Batteries Extends Relationship With Joe Gibbs RacingTime Warner Cable Inks Naming Rights Deal with Live Nation for the Road Runner Mobile Amphitheatre #sponsorshipKPMG named a 2011 Rugby World Cup partner Trends & Tidbits Champions League team sponsor, a fierce battleDid Valuation Specialists Help Raise FIFA's Rights Fees?London 2012 sponsor uses drugs ban athlete in...

Campbell's Renews NFL Sponsorship

Campbell Soup Company has renewed its sponsorship of the National Football League for three additional years. The agreement names the Chunky brand the "Official Soup Sponsor of the NFL" and the "Official Chili Sponsor of the NFL" for the 2010, 2011 and 2012 football seasons. Financial terms were not disclosed. Campbell's Chunky soup has been an official sponsor of the NFL since 1997 and the N...

Activation Tactic of the Week

Sports marketers operating stadium venues with vast blank facades are missing out on a golden opportunity to market to fans entering the stadium and consumers passing by on a daily basis during their morning and afternoon commutes. With new advances in 3D projection technology (in addition to the LED outdoor marquee displayed by the Miami Heat), sports marketers can display powerful messages o...

Nikon Unveils Social Media Strategy for MTV Awards

Nikon, the Official Camera Sponsor of the 2010 MTV Movie Awards, will take viewers up close and personal through pre-show, red carpet and online content featuring “iCarly” actress Miranda Cosgrove. New this year, celebrities and award nominees can capture their experiences through two standalone multimedia booths, powered by Nikon digital cameras. These images and videos will be unveiled throu...

AP source: IOC negotiating with 2 US sponsors

An Olympic official familiar with the negotiations says the IOC is closing in on potential multimillion-dollar sponsorship deals with Dow Chemical and Procter & Gamble. Read More >>

Links 06/04/10

Deals Campbell's Renews #NFL #SponsorshipEmirates Airlines inks sponsorship with USA Rugby KPMG announced as 2011 #Rugby World Cup partnerMartin’s to take over presenting #sponsorship of Monument Ave. 10K in RichmondIOC Negotiating with 2 New U.S. Sponsors - Dow Chemical and Procter & GambleDockers brand signs on as sponsor for the 2010 National Beard and Moustache Championships Tren...

Ads & Activation Recs for Post-Spill Sponsorship

In case you haven't heard, BP is powering the World Cup. Cue the late night comics. While the World Cup's timing could not have been worse, the world's largest sporting event will offer an unprecedented platform to communicate BP's message - whatever that may be. Here's what it was several months back when the oil giant dropped two World Cup spots. Tac Anderson of New Comm Biz recently of...

Rio Tinto Renews with Montreal Jazz Fest

Rio Tinto Alcan has extended its longstanding sponsorship of the Festival International de Jazz de Montréal through 2015. Terms of the deal were not disclosed. "We are pleased to continue our support of Montreal's signature cultural event," said Jacynthe Côté, Rio Tinto Alcan's chief executive. "This sponsorship extension is a demonstration of our commitment to the social and economic vitalit...

NFL Approves Barclays Partnership for Branded Credit Cards

Barclaycard US, the payments business of Barclays in the United States, has reached an exclusive multi-year agreement with the National Football League to market credit cards bearing the NFL shield logo and the logos of each of the 32 NFL clubs. Fans may obtain these credit cards from Barclaycard starting in September via the web, at stadium displays, through in-bound telephone applications and...