Facebook in £40m talks to sponsor England Soccer Team

Controversial social networking website Facebook are in talks with the Football Association about becoming the new sponsor of the England team. They are one of four companies pitching for the contract, with the FA hoping for more than double the £20million on the table from England's long-time sponsor Nationwide. Read More >>

AT&T & Arkansas Reveal Deal Price Afterall

AT&T and the The University of Arkansas have decided to release the numbers around their naming rights deal afterall. ArkansasBusiness.com reports that the renaming deal, which will retain the "War Memorial" part of the stadium's name, is worth $1.8 million over the 10-year length of the deal. Over the first five year period, AT&T will pay slightly less than $175,000 and under an option for the...

Motorsport Vets Hatch New Plan for Crowdsourced Sponsorship

Crowdsourcing sponsorship is not an entirely new concept, but this time it's got the muscle of some experienced motorsports executives. A new concept backed by motorsports veterans John and Daniel Webber, and supported by Jeff Gordon's former agent, launched this past weekend and aims to be the first team in NASCAR’s history to complete a full season largely bankrolled by the fans. Calling its...

Facebook Turns Down FA's £40m Friend Request

From The Guardian: Facebook has categorically denied that it is in talks with the FA and labelled the speculation as "bizarre". In a statement released to The Sport Briefing, it said: "Facebook is not in talks with the England football team regarding sponsorship." A spokesman added: "I don't know where it has come from but it is not true. It's bizarre. We obviously work with lots of di...

GM Place to become Rogers Arena

The west coast will soon have its own Rogers Arena. The Vancouver Canucks confirmed at a news conference Tuesday that the new naming sponsor for the team’s arena is Rogers Communication. The two parties have signed a ten-year deal which gives Rogers broadcast, naming and wireless rights for the Canucks. This is the first time any company has secured all three sponsorship strands. Read ...

Links 07/06/10

Deals GM Place to become Rogers Arena in new naming rights dealCoca-Cola to End Sumo Prizes Amid Sport's Betting ScandalMasterCard signs 3-year deal with Saudi LeagueArizona Diamondbacks sign three-year deal with HenkelFacebook denies England #sponsorship dealBMO Renews Toronto FC Jersey Sponsorship Trends & Tidbits Sponsors Stand Behind ArmstrongAnatomy of an Apparel DealNasca...

Aviva lands Premiership deal

Life insurance company, Aviva, has agreed to a £20 million, four year deal to become the new title sponsors of Premiership Rugby. Read More >>

BMO Renews Toronto FC Jersey Deal

BMO Financial Group and Toronto FC have renewed BMO's sponsorship of the team's jersey. BMO's logo, which has been part of the Toronto FC jersey since the team began play in Major League Soccer in 2007, will be on the jersey until the conclusion of the 2016 season. "The phenomenon that is Toronto FC has grown by leaps and bounds, and the TFC jersey has become a fashion favourite in the GT...

Bing Is Lebron James' Official Decision Engine

In a statement released today, Bing announced it was "the official decision engine of the site LebronJames.com and one of the presenting sponsors of “The Decision” program." Microsoft has a long-standing relationship with LeBron, including the launch of a website in 2007 – LeBron.msn.com. "Bing is thrilled to support LeBron on his journey, and most importantly, raise funds for the Boys a...

Links 07/07/10

Deals Budweiser to be presenting sponsor for Vicente Fernandez' U.S. touring over next 3 yearsAviva has agreed to a four year, £20million deal to become the new title sponsor of Premiership #RugbyBing: The official 'decision engine' for LeBron JamesItaly’s Serie B rebranded Serie bwin Trends & Tidbits Should football clubs have multiple shirt sponsors?The arts must resist corpo...