Jun 17, 2010 at 01:27 PM
written by Admin

Simon Property Group & Coca-Cola Ink New Deal

Simon Brand Ventures, the marketing division of Simon Property Group, and Coca-Cola have extended a multi-year marketing alliance that covers vending, sponsorships, promotion and on-mall advertising across the real estate company's nationwide portfolio of mall properties. Coca-Cola will employ major marketing initiatives at Simon properties throughout the term of the agreement; such initiat...

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Jun 17, 2010 at 08:25 PM
written by Admin

The First Annual SponsorPitch Property Research Survey

As every successful sponsorship sales professional knows, brands want customized proposals. Cookie cutter, gold, silver, bronze offerings carry little value in today’s marketplace. This means you have to have information and a lot of it, to know which brands to pitch, to whom, how, and when. Some brands like AT&T provide submission guidance and indicate what they seek in sponsorships,...

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Jun 17, 2010 at 09:13 PM
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GEICO Named Presenting Sponsor of WTT Pro League

World TeamTennis announced today that GEICO will be the presenting sponsor of the 2010 WTT Pro League, the coed professional tennis league co-founded by Billie Jean King. Since 2005, GEICO has been the official auto insurance sponsor of the WTT Pro League and presenting sponsor of the WTT Coaches Challenge which introduced instant replay to professional tennis competition. "We applaud Wor...

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Jun 18, 2010 at 01:21 PM
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BP Keeps Arts Sponsorship as Pressure Grows for Spill Damages

BP Plc, which has shed 45 percent of its market value after causing the U.S.’s worst-ever oil spill, said it will keep sponsoring the British Museum, the Royal Opera House, Tate Britain and the National Portrait Gallery in London. “These are longstanding partnerships that we have with major cultural institutions in the U.K.,” BP spokesman David Nicholas said in a telephone interview yesterda...

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Jun 18, 2010 at 01:48 PM
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Links 06/17/10

Deals MasterCard Rescues New York SummerStage With Rap, Opera, JazzSimon Property Group & Coca-Cola Extend Marketing Alliance

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Jun 18, 2010 at 01:52 PM
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Activation Tactic of the Week

At the World Cup in South Africa, Nike recently released a really cool viral piece that demonstrates how they wrapped the side of the Southern Life building in Johannesburg with an inspiring campaign. Check out the viral piece below... It does a terrific job providing an inside look at their behind-the-scenes execution! Brian Gainor is a passionate sports marketer with agency ex...

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Jun 21, 2010 at 12:54 PM
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Links 06/18/10

Deals Nat Bailey venue gets wordy new title in naming-rights deal with ScotiabankBP Keeps Arts #Sponsorship as Pressure Grows for Spill DamagesQuick Chek New Jersey Festival Of Ballooning And AT&T Announce Multi-year Renewal Trends & Tidbits See the financials behind IMG, the world's largest sports management agencyFifa ambushes itself. Again. Activations U.S. Open golf a...

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Jun 21, 2010 at 12:58 PM
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The lost Citi: Rose Bowl sponsor out

The Granddaddy Of Them All is looking for a new sugar daddy. Citi is out as presenting sponsor of the Rose Bowl after a seven-year run supporting college football’s most august bowl game. Citi’s decision not to renew its deal mainly was based on flexibility and price, sources said. Read More >> photo credit

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Jun 22, 2010 at 12:33 PM
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Links 06/21/10

Deals Citi is out as presenting sponsor of the Rose Bowl after a seven-year runCredit Agricole bank suspends TV ad spot featuring French football team players

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Jun 22, 2010 at 12:50 PM
written by Admin

Six Flags Names Discover Official Credit Card

Discover will be the official credit card of all of Six Flags Entertainment's U.S. theme, water and animal parks. The multi-million dollar exclusive partnership agreement spans 11 markets, includes multi-platform branding through in-park and online media, and provides Discover cardmembers with exclusive savings and experiences. "Many of our cardmembers are already big fans of theme parks, so...

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