J.P. Morgan Exec Explains ROI Behind Yacht Racing

Yachsponsorship.com sat down with Roger Thompson, Head of JP Morgan Asset Management in the UK to talk about the company’s title sponsorship of the Round the Island Race, the fourth largest sporting event in the UK with over 16,000 people on the water this year. Here's the video below and for more, check out JP Morgan’s Roger Thompson Talks About Round the Island ROI. photo credit

NC Commission Rejects Bud Light Naming Rights Deal

Raleigh’s new outdoor amphitheater won’t be named after Bud Light. The N.C. Alcohol and Beverage Control Commission on Thursday rejected an exemption to state law that would have allowed Raleigh to name its 5,000-seat concert venue after the beer, a proposal that would have brought the city $1.5 million over five years. Read More >>

Links 06/22/10

Deals Six Flags names Discover Official Credit Card of all U.S. parksDelta partners with Travelers Championship, charters Pebble Beach-Hartford flight for players & famSchick, Vevo Ink #Sponsorship Deal Trends & Tidbits North Carolina's liquor-control agency rejects Bud Light as Raleigh arena sponsorCharges dropped over Dutch dress #WorldCup beer stuntOfficial #WorldCup #Spon...

NHL Draft Gets Printing Partner

Konica Minolta Business Solutions has signed on as an Official Sponsor and the Official Office Systems Provider of the 2010 National Hockey League (NHL) Entry Draft. The 48th Annual NHL Entry Draft will take place this weekend at STAPLES Center in Los Angeles. "The NHL Entry Draft is a significant event in our calendar year, one that is rich in history and tradition as the League's future st...

AT&T Gets Naming Rights to Field at Arkansas' War Memorial Stadium

The playing surface at War Memorial Stadium is getting a name of its own. The War Memorial Stadium Commission today announced a sponsorship agreement with AT&T to name the stadium’s gridiron AT&T Field. The commission did not discuss in a news release the financial terms of the minimum five-year pact that will put the telephone giant’s emblem on the field and in the stadium. Read More >> ...

Links 06/23/10

Deals NHL Draft Gets Printing Partner in Konica MinoltaAT&T Gets Naming Rights to Field at Arkansas' War Memorial StadiumRR Donnelly Named New Business Partner for LPGA Trends & Tidbits U.S. Sponsors Share in #WorldCupSponsors should not rely on #WorldCup and #Olympics laws for ambush protectionMark Andrew's environmental firm GreenMark takes the field Activations Budwei...

Kia Re-ups with Vans Warped Tour

For the third consecutive summer Kia Motors America will head out on tour to more than 40 U.S. cities as "Official Vehicle of the 2010 Vans Warped Tour." "Sponsorship of the 2010 Vans Warped Tour is a natural fit for the Kia brand since the tour reaches the influential youth market," said Michael Sprague, vice president of marketing, KMA. "We are delighted to provide concertgoers with inter...

Office of Fair Trading Investigates Visa's Exclusive Olympic Deal

Sports fans who want to buy tickets by card for the London 2012 Olympics will only be able to use the Visa payments system. The restrictions are part of the sponsorship deal struck between Visa and the Olympic and Paralympic Games. Visa credit and debit cards will be the only ones accepted at shops or cash machines at Olympic venues. The competition enforcer the Office of Fair Trading ...

Video: Visa Foreign Cardholder Spending Up 55% in S.A.

South Africa will host hundreds of thousands of World Cup visitors over the next three weeks. To find out how much they are likely to be spending, ABNDigital caught up with Andrew Woodward, head of sponsorship communications at World Cup sponsor, Visa. In the video below, Woodward explains that Visa has three business goals for the company's World Cup sponsorship debut: Increase transaction vo...

Study: Marketers Remain Unsatisfied By Sponsorship Measurement Tools

While client-side marketers say that measurement, evaluation and accountability are critical to measuring the success of sponsorship and event marketing programs, 65 percent are not taking the necessary steps to determine the results of those activities, a new survey by the ANA (Association of National Advertisers) in partnership with IEG concludes. "Accountability reigns supreme in all a...