Mainstream Brands Get Ready for Bonnaroo

Middle Tennessee's Bonnaroo Music & Arts Festival attracted 80,000 fans last year. But overt commercialism (read signage) and music festival don't always mix. So what's a brand to do? Provide an experience that affords them the permission to talk with music fans. This year 28 sponsors will join jam bands and mainstream music acts to gain the favor of 18-34 year olds over the four day event ...

Links 05/24/10

Deals BMW extends European Tour's #PGA ChampionshipUrbanDaddy To Relaunch Perks Program, Sponsored By HeinekenIf approved, new exclusive #sponsorship deal would see Barclays issue #NFL credit cardsBT extends Paralympic #sponsorshipWyndham likely to renew #PGA Tour stop #sponsorshipCONSOL, Ansys attach names to Mylan Classic Trends & Tidbits Lady Gaga Says No Problem If People Downloa...

Carlsberg Re-ups with UEFA for 7th Go at EURO

UEFA and Carlsberg have extended their sponsorship for EURO 2012, UEFA's premiere national-team competition, continuing a relationship that dates back to 1988. Carlsberg is the fifth global partner for UEFA EURO 2012, joining adidas, Castrol, Coca-Cola and Hyundai-Kia agreements. As part of this sponsorship deal, Carlsberg will acquire the exclusive marketing rights for the alcoholic beverage...

Landing Super Bowl Can Help Giants, Jets in Naming-Rights Search

The Jets and Giants won't be lining their pockets with game-related revenue if the new Meadowlands Stadium plays host to the 2014 Super Bowl, but that doesn't mean they won't cash in. The league's 32 owners will decide among New York/New Jersey, South Florida and Tampa as the Super Bowl XLVIII site at the NFL spring meeting Tuesday - and if the Meadowlands is chosen, it would provide the Jets ...

Sponsorship + Irony = BP at the Aquarium

via Reddit

Links 05/25/10

Deals Red Bull may sell naming rights, worth appx £30 millionCarlsberg Re-ups with UEFA for Seventh Time, Becomes 5th Global Partner For EURO 2012ArcelorMittal becomes London 2012 sponsorPolish energy giant snaps up Gdansk stadium, stadium will host EURO 2012 matchesMotel 6 Partners with Ronald McDonald House Charities Trends & Tidbits Sponsors Come and Go, But End of FedEx Orange Bo...

PWC: Sponsorship Spending To Hit $35.2B by 2013

Spending on sports sponsorship deals will be the fastest growing component of the sports market during the next four years with global spending on sports sponsorship increasing from $29.4 billion in 2009 to $35.2 billion in 2013, according to a new study. In a study entitled Back on track? The outlook for the global sports market to 2013, PriceWaterhouseCoopers predicts that sponsorships w...

Bridgestone Renews NHL Deal Through 2015

Bridgestone has renewed its partnership with the National Hockey League, the National Hockey League Players' Association (NHLPA) and the Hockey Hall of Fame (HHOF) to be the "Official Tire of the NHL, NHLPA and the Hockey Hall of Fame," for the next five years. As part of the agreement, Bridgestone will return as the title sponsor of the Bridgestone NHL Winter Classic. "Bridgestone has been ...

ING Drops Bay to Breakers Title Sponsorship

After five years of booze, bareback runners and increasingly bad press, insurance giant ING is bowing out as sponsor of San Francisco's annual Bay to Breakers race. "All I can say officially is, they were a wonderful sponsor and chose not to renew for the 100th anniversary next year," said Sam Singer, a spokesman for the race, which is run by Anschutz Entertainment Group. Read More >> ...

Partners Pony Up For Beach Polo

Bombay Sapphire found a unique way to reach South Beach's tastemakers. When the sport of kings hit the beach, mixologists made sure the gin was top of mind, before, after and during the event. With an average attendee net worth of close to $1 million, it's no surprise that Bombay Sapphire was in good corporate sponsor company. The sponsor list is a virtual who's who of luxe brands. "For the...