Corporate sponsors' cash sings to country music industry

Three years ago, The Clorox Co. took a gamble. With Kingsford, its No. 1 charcoal brand, losing ground as gas grills began to dominate backyard barbecues, the Fortune 500 conglomerate searched for ways to lure consumers back to old-fashioned briquettes. Wooed by a Nashville-based company, California-based Clorox ultimately decided to hitch both of its barbecue-related brands, Kingsford Ch...

Six Flags & Wal-Mart Team Up For Family Days

Six Flags Entertainment and Wal-Mart announced today a media partnership and consumer purchase promotion that will allow Walmart customers to save on tickets and receive exclusive benefits at theme parks nationwide. Throughout the month of June, Walmart customers shopping on Wednesdays and Thursdays can use a weekly promotion code on their receipt to register to purchase a $99 "Walmart Famil...

FedEx Denies Being Financially Tied to Memphis Conference Bid

FedEx says it has no financial interest in seeing that Memphis University gets an invite to a BCS conference. The statement comes in response to this CBS report released over the weekend, which said FedEx Founder Fred Smith had offered as much as $10 million, likely in the form of sponsorship, to any BCS-affiliated conference willing to offer an invite to Memphis University. FedEx has said it h...

Red Sox Sign Solar Company, FSG Gets New Client

Solar Blue, an Orlando-based company focused on energy conservation, has signed a sponsorship that will make it the "Official Energy Conservation Partner" of the Boston Red Sox. Financial terms of the deal were not disclosed. As part of the agreement with the Red Sox, Solar Blue logos and signage will be displayed at Fenway Park and Solar Blue will work with the team to explore ways to imple...

Links 06/14/10

Deals Polo Ralph Lauren extends Wimbledon #sponsorship deal to 2014Pacific Life renews as title sponsor of Pac-10 tournamentSix Flags & Wal-Mart Team Up For Family DaysRed Sox Sign Solar Company, FSG Gets New ClientReport: FedEx offering up $10 million #sponsorship to any BCS-affiliated conference willing to take Memphis University Trends & Tidbits Corporate sponsors' cash ...

Virgin Racing Gets Tire Change Courtesy of Carbon Green

Carbon Green Inc. has signed an agreement to partner with Sir Richard Branson's Virgin Racing Formula 1 Race Team. As one of three new entrants into the 2010 Formula 1 season, Virgin Racing officials cited the sport's rapidly evolving environmental strategy as a key element of its decision to continue its Formula 1 involvement and a key reason for its partnership with Carbon Green. John...

Sony Teams Up With Dew Tour

Sony announced today its activation plans for the 2010 Dew Tour, a series of five events throughout the year featuring some of the nation's toughest competition in skateboarding, BMX and freestyle motocross. Beginning in late June with the Skate Open, ISF Skateboarding World Championships in Boston and culminating this October with the Dew Tour Championships in Las Vegas, each event will fe...

Links 06/15/10

Deals Virgin Racing Goes Green With Carbon GreenSony Teams Up With Dew TourZappos.com takes the title to Rock 'n Roll Las Vegas MarathonNewmark Knight Frank Becomes Official Commercial Real Estate Partner of the WNBA Trends & Tidbits World Cup officials: Women were dressed to shillSponsorship revenue up at Bonnaroo this yearBMW, Oracle In Same Boat: Charting The Future Of A...

PwC: Brands Shift Focus from Ads on a Medium to Marketing with Content

Following year over year declines in 2009, the global entertainment and media market will grow by 5% compounded annually through 2014, according to a new report. The Global Entertainment and Media Outlook Report 2010-2014, issued by accounting firm Pricewaterhouse Coopers (PwC), revealed that the global E&M market will reach $1.7 trillion by 2014 with the fastest growing region being Latin Amer...

Links 06/16/10

Deals Zappos.com upgrades to title sponsor for Las Vegas Rock 'n Roll MarathonWNBA finds Official Commercial Real Estate partner in Newmark Knight FrankAirTran gets onboard with PottermaniaHSBC goes around the world with cultural #sponsorship; Festival Brazil follows similar Chinese, Indian culture programsAnheuser-Busch sponsors Philadelphia Union soccer Trends & Tidbits M...