FedEx Denies Being Financially Tied to Memphis Conference Bid

FedEx says it has no financial interest in seeing that Memphis University gets an invite to a BCS conference. The statement comes in response to this CBS report released over the weekend, which said FedEx Founder Fred Smith had offered as much as $10 million, likely in the form of sponsorship, to any BCS-affiliated conference willing to offer an invite to Memphis University. FedEx has said it h...

Activation Tactic of the Week

Are you looking for new ways to capitalize on emerging trends in sports social media? Are you looking for new ways to leverage the emerging craze behind Gowalla and Foursquare? If you're working in sports and you haven't heard of Foursquare or Gowalla yet, it's time to do your research. Why? The New Jersey Nets are paving the way for sports organizations to begin experimenting with the two afo...

Herbalife Activates Sponsorship with Multi-Level Salesforce

We got a tip about this snazzy little production supporting Herbalife's sponsorship of the upcoming pro cycling race, The Amgen Tour of California. From the music, you'd think the controversial supplements supplier is on a race to save the earth, not fire up a sales force. As it turns out, this is another step (see here and here) in the company's ongoing strategy to use sponsorships as a rally...

Starwood Launches New Live Nation Activation

Starwood Hotels & Resorts today announced the global launch of On Tour with SPG - new program that gives SPG members the chance to redeem Starpoints on premium Live Nation concert tickets. As part of Starwood's official hotel sponsorship, concert tickets to 'An Evening with Sting,' are on auction now and a new lineup of "On Tour with SPG" auctions will launch each Friday throughout the summ...

Ram Truck Readies To Run For The Roses

The Ram Truck Brand will bring a new kind of horsepower to the 136th Kentucky Derby at Churchill Downs this weekend. From the Ram Truck logo placement on jockeys' pant legs to work trucks in and around the track, the Ram Truck Brand and Ram trucks will be on display as part of a new sponsorship with Churchill Downs that makes Ram the official truck of the Kentucky Derby and Churchill Downs. Her...

Links 04/30/10

Deals Caddy for a Cure announces new #sponsorship deal with Speed GelLegg Mason partners with the Orioles on scholarship fund for city studentsRam Truck named official truck of #KYDerby and Churchill Downs Trends & Tidbits NASCAR, military forge a lasting relationshipGiants Exploring Partnership with the WarriorsIndyCar is happy to have IZOD along for the rideWhy Philip Morris still ...

Coca-Cola Launches "Longest Celebration" Campaign for World Cup

In activation of its World Cup sponsorship this Summer, Coca-Cola Company has launched the 'Longest Celebration' competition, offering fans the opportunity to win a range of prizes by uploading their own celebration video. User videos will then be mixed on a constant video loop to create the 'Longest Celebration.' The digital campaign asks fans to film and upload their own goal celebration...

Two Lessons from the World's Largest Advertiser

During Procter & Gamble's 3rd quarter conference call last week, the world's largest advertiser expressed two predominant spending themes: scale and responsibility. The first one is fairly straight forward. P&G spends billions of dollars a year on advertising. By negotiating buys across brands, like it did at the Olympics with 18 brands participating, the CPG conglomerate can reap the...

A Look Back @ Juggle.com's NASCAR Sponsorship

One of the more interesting NASCAR team sponsorships last Fall was a little known internet start-up's sponsorship of Jay Robinson Racing Team's Mark Green #49 at the November Nationwide event in Phoenix. You may (or may not) remember that we profiled the online reference provider's first foray into offline spending when the deal was announced. At the time, CEO Stephanie Leffler said the sponsor...

FedEx Name Will Come Off Orange Bowl

FedEx has informed ESPN that it will not renew its entitlement of the Orange Bowl, ending a 21-year association with the Bowl Championship Series event. The move ends what was the longest-running title sponsorship of a BCS game. For more than two decades as an Orange Bowl sponsor, the game became FedEx's biggest annual hospitality event, with the company entertaining as many as 700 customers o...