Marriott Makes Splash with Swim Sponsorship

Marriott International will be the official hotel sponsor of USA Swimming, the national governing body of swimming in the United States. As part of the sponsorship announced today, Marriott will provide USA Swimming's 300,000 members with special member benefits, and USA Swimming will make Marriott brands its preferred hotels for all events. The brand hopes that the sponsorship will lead to...

Hansen Reports Monster Rise in Q1 Sponsorship Spend

Hansen Natural, maker of Monster Energy Drinks, reported that first-quarter profit fell 22%, partly attributable to higher sponsorship and endorsement costs. Sponsorship and endorsement costs were approximately $3.7 million higher than in the comparable first quarter period from a year ago contributing to a 14.5% rise in the Corona, California-based company's quarterly operating expenses. W...

Paranoid Captures Soccer Spirit - One Graphic At A Time

Need an action spot for the World Cup? It may be too late for 2010, but production company, Paranoid, is making its mark on this year's festivities with several high profile soccer campaigns. Checkout this new Coca-Cola ad called "Quest," created by Edouard Salier at Paranoid. Paranoid US is the same agency that put together this spot for Australian telecom, Optus, entitled "Secret Traini...

Links 05/07/10

Deals Paddock Pub sponsor Chicago's Sears CentreCanadian Poker Tour Signs National Hotel #Sponsorship DealFood Lion renews primary #sponsorship of Charlotte's Speed Street Festival through 2012F1 Sauber secures Burger KingOld Spice to end 11-year #sponsorship of Tony Stewart at end of #NASCAR season Trends & Tidbits Sponsorships lagging for #NASCAR Hall of FameMichigan's Adidas...

Sony's "Superstar" Spot for World Cup

Sony, an official FIFA Partner, plans to deliver up to 25 matches of the 2010 FIFA World Cup South Africa in 3D, for the first time ever. Check out this new spot from UK agency, Anomaly, called "Superstar." Despite the plethora of PS3 billboards throughout, the new spot, created for the UK, is intended to promote Sony's new Monolithic Design range of TVs, with built-in internet video service. ...

Measurement Firm Tries To Shake Things Up By Measuring Itself

Sponsorship measurement agency SponsorMap has apparently secured a deal to sponsor something for itself - Formula 3 in Canada. Not only will it presumably measure its own performance, the firm will also prepare and conduct pre-, mid- and post-season ROI measurements for other sponsors of the series. SponsorMap director Nicholas Cameron said: “This should shake up the image of market res...

K-Swiss CEO: "All We Are Going To Do in 2010 is Spend A Lot of Money"

Last year, K-Swiss execs decided to bet big on their home state by completely rebranding the footwear company as the California Sports Company. While CEO Steven Nichols said they won't see a payoff until 2011 at the earliest, that won't seem to stop the company from spending. "Once we decided that we are going to emphasize our California roots, then getting the largest sign in Dodgers stadi...

Castrol Roadblocks North American Soccer with SUM Deal

Castrol Motor Oil and Major League Soccer’s marketing arm, Soccer United Marketing, today announced that Castrol GTX High Mileage will be the official motor oil of Major League Soccer, the U.S. Men’s National Soccer Team and Mexican National Soccer team. The multi-year sponsorship deal supplements the brand's FIFA World Cup sponsorship, which began in 2008. “Castrol GTX High Mileage is eng...

Live Nation Sees Sponsorship Growth

Live Nation, as it continues to integrate its recent Ticketmaster merger, saw first quarter revenue grow by 49% to $723 million on a wider net loss of 3%. Sponsorship and E-commerce were the two bright spots over the quarter, growing 10% and 24% respectively as compared to 2009. Live Nation saw a 23% growth in the number of sponsors to 375 in total with average revenue per sponsor off by 9.5% t...

Links 05/10/10

Deals Hershey’s is close to a deal with ESPN to title-sponsor the Orange Bowl with its Reese’s brandCastrol Roadblocks North American #Soccer with SUM DealLouisville's KFC Yum! Center adds 6 more sponsorsVizio near deal to replace Samsung as NFL's HDTVZynga partners with 7-Eleven for Farmville's first, exclusive in-game #sponsorship Old Spice to end 11-year #sponsorship of Tony Ste...