Lawn Tennis Scores Thomson Reuters

Just in time for the summer grass court season, Thomson Reuters will become the second Official Sponsor of Britain's Lawn Tennis Association. The three year deal from 2010 through 2012. As Official Statistics and Information Partner of the LTA, Thomson Reuters will be designated the Official Statistics and Information Partner of the AEGON British Tennis Series. The brand also becomes the Of...

Amgen Recognizes Cancer Survivors with "Breakaway Miles"

Amgen today announced that four cancer survivors who have made a difference for others affected by cancer in their communities have been selected to participate in Breakaway Miles during the 2010 Amgen Tour of California. Amgen's Breakaway Miles initiative at the Amgen Tour of California was founded by Amgen in 2005 as a complementary component to the title sponsorship of the Amgen Tour of C...

FIFA Meets Facebook with Visa Match Planner

Starting June 1st, soccer fans worldwide will be able to upload their most obnoxious "Gooaalllllll" celebration in a worldwide video stream of celebratory excess. Visa, the exclusive card of the 2010 FIFA World Cup, today launched the Visa Match Planner, a Facebook application that allows users to create customizable World Cup viewing schedules to share with friends via social networking ch...

Study: Social Media Sponsorship Grows 14% in 2009

A new report from PQ Media says that social media sponsorships grew 13.9% to $46 million in 2009, bucking downward trends experienced by traditional advertising mediums. PQ's report came to the following conclusions: The value of paid and non-paid social media sponsorships grew at a compound annual rate of 77.6% from 2004 to 2009, accounting for 2.7% of total word-of-mouth marketing spen...

Links 05/11/10

Deals Shimano to sponsor Global #Ironman eventsBass Pro Shops becomes title sponsor of the Bassmaster OpensLawn #Tennis Scores Thomson Reuters http://bit.ly/cI6ThiApple signs on Lady GaGa to promote the iPhone HD? Trends & Tidbits What Is The Champions League Worth To Arsenal?Study Says Social Media Sponsorship Grew 14% in 09How To Announce A #Sponsorship Deal—The Right WaySuper ...

UBS Picks Stock Winners for 2010 World Cup

The analysts at UBS have taken a break from the sovereign debt crisis to make some World Cup “just for kicks” stock picks, and predict which team will win. Read More >>

Samsung Offers Pro Soccer Contract

In partnership with soccer magazine, FourFourTwo, and soccer club, Swindon Town FC, Samsung is launching a nationwide search for one amateur player who will join the professional squad under a one year professional contract. The Pro Contract Promotion is part of a new partnership between the electronics giant and the English football club. Entrants can upload their profiles to the Samsung m...

Deutsche Bank setzt Partnerschaft mit den Berliner Philharmonikern

Only a week after Credit Suiss re-upped with the New York Philharmonic, Deutsche Bank has decided to extend its sponsorship agreement with the Berliner Philharmoniker by another five years, until 2015. The Frankfurt-based I-Bank has been the exclusive sponsor of the Berliner Philharmoniker since 2002. "We are pleased to continue our partnership with this outstanding orchestra," Dr. Josef...

Telegraph Makes Tough Crowd for Eurostar Sponsorship Announcement

With unabashed over-currents of cultural bias, the Telegraph took a big swipe at Eurostar's announcement as London 2012's 29th sponsor, earlier today. Noting the late start time and absence of champaign, The Telegraph was particularly put off by the "tatty train:" "...here was a tatty train with a transfer of the Olympic logo and an embassingly kitsch drawing of the curtains by the offic...

Nissan Sponsors Amgen Cycling Tour for LEAF

Nissan has signed a two-year agreement to serve as the official vehicle of the Amgen Tour of California pro cycling race. During the 2010 Amgen Tour of California, cycling will get a look at the new Nissan LEAF, a 100 percent electric, zero emissions vehicle. Nissan will also use the race to activate its sponsorship of Team RadioShack, led by seven-time Tour de France winner Lance Armstrong ...