Links 05/03/10

Deals FedEx name will come off Orange BowlPenguins sign Dr. Pepper Snapple Group for Consol Energy Center Britvic and Robinsons extend sponsorship of Wimbledon to 2015Continental Tire sponsoring ESPN's Triple Crown pre-race show Trends & Tidbits USOC: No changes expected in BP #sponsorship deal10 critical factors in #sponsorship measurementBringing Sports, Marketing & Philanthrop...

Anheuser-Busch Re-ups with PGA TOUR

The PGA Tour and Anheuser-Busch have extended their sponsorship by three years in a deal that will make Michelob ULTRA the "Official Beer of the PGA Tour" and O'Doul's the official non-alcohol brew, both through 2013. Anheuser-Busch, with the support of wholesalers, will continue to sponsor more than 40 PGA Tour, Champions Tour and Nationwide Tour events. Where legal, Michelob ULTRA's sponsor...

Largest-ever Paralympic Games Sponsorship Deal Announced

British supermarket chain, Sainsbury's, has become the first sole sponsor of the London 2012 Paralympics. The supermarket chain pledged to use its 850 stores to promote the Games in what London 2012 has described as a "historic commitment" to the Paralympic movement and "the largest sponsorship ever of a Paralympic Games". Read More >>

Credit Suisse Extends NY Philharmonic Partnership

Credit Suisse and the New York Philharmonic, America’s oldest symphony orchestra, have renewed the Bank's Global Sponsorship of the Orchestra for three additional years. The partnership, which was one of the Bank's first major cultural initiatives in the Unitest States, began in the 2007–08 season, and offers benefits at all events in New York, across the United States, and around the world. Fi...

Naming Rights Sponsor Activates By Letting Fans Choose Stadium Name

One English football sponsor isn't wasting any time in activating its naming rights deal with English club, Shrewsbury Town F.C. Under the terms of a new three-year sponsorship with car dealer, Greenhous, and first reported by the Shropshire Star, Shrewsbury Town Football Club will rename its home field to one of four options, as chosen by the team's fans. Whether the team's home is called ...

Bud Light Official NFL Sponsor in '11

Anheuser-Busch's flagship brand Bud Light will be the official beer sponsor of the National Football League, edging out rival MillerCoors, which said Tuesday it wouldn't renew its deal. Anheuser-Busch's six-year deal, which begins in the 2011 season, is worth more than $1 billion, a person close to the league said Tuesday. Read More >> photo credit

Links 05/04/10

Deals Anheuser-Busch Replacing Coors As NFL's Beer Sponsor Beginning With 2011 SeasonA-B Re-ups with PGA Tour Yum! Brands hopes to renew Kentucky Derby presenting sponsorshipCredit Suisse Extends NY Philharmonic PartnershipChar-Broil Announced Official Grill Sponsorship of Memphis in May World BBQ ChampionshipsSainsbury's signs "the largest #sponsorship ever of a Paralympic Games"Unnamed ...

Coors Light Not A Lame Duck Sponsor, Ready to Reallocate says MillerCoors CEO

As news broke yesterday that MillerCoors had officially bowed out of negotations to renew its NFL sponsorship, the company's top brass were on its first quarter earnings call. Given the fact that execs had trumpeted the value and competitive advantage of the NFL deal with analysts in past quarters, Deutsche Bank's Marc Greenberg was understandably curious about the move and due to the timing, ...

P&G In Talks with IOC for Global Olympics Deal

Procter and Gamble (P&G) is in talks to become an international sponsor of the London 2012 Olympic Games. The International Olympic Committee (IOC) is looking to increase the number of global sponsors from nine to 12 to bring in fresh funds. Sources familiar with the situation said P&G has spoken to ad agencies about creating a major campaign promoting its sponsorship. Read More >&...

Airline Exec Pleads For Better Proposals

When Emirates Airlines signed a £100 million partnership with the Arsenal in 2004, it was the largest sponsorship agreement ever seen in British football. While Emirates has continued to aggressively invest in sponsorship as it expands to new markets throughout the world, Senior Vice-President of Corporate Communications, Boutros Boutros believes industry reform is needed for the spending to k...