Links 05/12/10

Deals Deutsche Bank Renews with Berlin PhilharmonicMercedes confirms Deutsche Post Sponsorship DealNissan sponsors Amgen Tour of California for LEAFLondon 2012 Signs Eurostar as 30th Sponsor Trends & Tidbits Milwaukee Brewers consider presenting PGA Champions Tour eventUBS Picks Stock Winners for 2010 World Cup Activations Aegon uses #tennis deal to raise brand awarenessB...

Seems someone at LOCOG wasn't a big fan of yesterday's Telegraph piece

Yesterday, the Telegraph took some time to detail the inadequacies of Eurostar's Olympic announcement in an article entitled "Eurostar sponsorship presentation quickly runs out of steam." Seems somebody at LOCOG wasn't a big fan of the constructive criticism. The story is no longer up on the Telegraph's site (the page it was on is no longer available here). From the looks of things in this ...

Adidas Unveils Global World Cup Spot

Adidas has unveiled its new world cup spot, a :90 piece entitled "Fast vs. Fast" that features Lionel Messi, David Villa and Zinedine Zidane. The ad, which plugs Adidas' Facebook page, was dropped on YouTube on Monday and has already gathered 17,000+ views. The campaign, which will run on global TV leading up to the Cup, was built by adidas' agency partner, 180 Amsterdam and RIOT. Adidas is th...

Art Gallery 'Sells Out'

Ever been jealous of those big-wigs with museum wings named after them? Well, now's your chance to taste that greatness. According to this piece, LA's Monte Vista art gallery has come up with a fundraising plan to ebay off the naming rights to various landmarks throughout the gallery. Read More >>

DC's Screen on the Green Enlists 4,000 Social Media Savvy Salespeople

Last year, Washington's Screen on the Green summer film series on the National Mall was saved because an avalanche of last minute community support enticed Comcast to pick up HBO's sponsorship. The catalyst? A facebook group. This year, Comcast is cutting back to provide a third of the funding and with HBO providing another third, that leaves a substantial sponsorship necessary to once again ke...

Links 05/13/10

Deals Aston Villa FC could continue children's charity #sponsorship arrangement if new deal is not securedBud Light name may grace new Raleigh amphitheater - if #NC state law allowsEtihad Airways extends hurling #sponsorshipBrewers Taking A Swing At PGA Champions Tour Stop? Trends & Tidbits Olympic marketers discuss their war on ambush marketersWith Nike closing in, Adidas hope...

Activation Tactic of the Week

Are you looking to leverage new partners online? In 2009, Breathe Right Nasal Strips partnered with five (5) NFL teams (Patriots, Giants, Dolphins, 49ers, Bears) to introduce its new Breathe Right "Extra" product to sports fans across the nation. Touting a product that has been used by professional football players since 1994, the company activated its partnerships with "Breathe Right Game D...

Sony's World Cup Content Strategy

Can't wait until the World Cup? Sony BRAVIA owners will soon have exclusive World Cup content to tide them over until next month. Sony, which is paying $305 million to be FIFA's official consumer electronics partner through 2014, has announced that it will start streaming classic FIFA content to BRAVIA TV's and Blu-ray Disc players via its BRAVIA Internet Video platform starting in late May...

NYC Sponsorship Panel on 5/19

If you're in the NYC area, today's the last day to register for next Wednesday's Women in Sports & Events panel featuring sponsorship executives from IBM, the LPGA, the New York Giants and Madison Square Garden. The discussion will be moderated by SponsorPitch founder, Kris Mathis, and explore some of these topics: New revenue opportunities Budget planning in a new economy Fulfillment a...

Six Flags Opens Early For Post Foods Fans

Six Flags Entertainment has reached a cross-promotion agreement with Post Foods just in time for the summer theme park season. The national promotion will be featured on 12 million boxes of Post's cereal brands – including Fruity Pebbles, Cocoa Pebbles, Honey Combs, Waffle Crisp and Alpha-Bits – and provide consumers with one free kids admission coupon (valid with a paid adult admission) to ...