Links 05/05/10

Deals P&G in talks for IOC Olympic DealFA loses key #sponsorship deal as National Express pull outASICS sponsors inaugural Standard Chartered Marathon Singapore for $8 Million/3 yr in VIK productPETA sponsors man's funeral to blast KFC Minneapolis-based MoneyGram sponsors major #cricket event in West IndiesRaytheon again sponsors competition to find nation's next great 'Mathlete'Spons...

SMI Hurt By Sponsor Pullbacks, but Sees Signs of Recovery

The majority of Speedway Motorsports, Inc. sponsorship decline this year will be attributable to two sponsors, executives said in the company's first quarter conference call today. Pullbacks at Lowe's and Nationwide will cost the company $3-4 million and $3 million, respectively. Nevertheless, President and COO, Marcus Smith, sees signs that corporate spending may be turning the corner towards ...

SpongeTech Exhausts Sponsorship Options; Bigger Worries

As you've undoubtedly heard already if you work in the front office of a major sports team (any major sports team really), SpongeTech's CEO and COO were arrested yesterday and charged with conspiracy to commit securities fraud as well as obstruction of justice. “Investors were deceived into believing that SpongeTech was a successful business, while SpongeTech and its senior executives were il...

Links 05/06/10

Deals Mercedes GP Petronas extends Formula 1 #sponsorship agreement with STLCisco joins Qantas as second sponsor for Australian World Cup bidValero Texas Open adds USAA as military partnerRed Sox Get An 'Official Moulding Company' Tottenham Hopeful Of Clinching Record £50m Shirt Sponsor Deal Thanks To Champions League Qualification Trends & Tidbits Ferrari removes subliminal Marlboro...

Universal Studios Hollywood Looking for Kong Partners

Marketers looking to cash in on the fervor around 3-D may want to check in with Stephanie Testa at Universal Studios Partnerships & Licensing. Universal Studios Hollywood is pitching presenting sponsorship to its upcoming King Kong 3-D theme park experience, set to debut this summer. "'King Kong 360 3-D' uniquely presents one of the world's great entertainment legends using groundbreaking ...

Activation Tactic of the Week

Are you looking for new ways to drive mainstream interest in the game of golf? Are you looking to benchmark creative viral campaigns across sports? The Coors Light Golf Experience is returning for yet another year and Molson Coors is driving increased awareness for this year's event with three (3) new viral pieces that are pretty entertaining. While many details regarding the event have yet to...

Hansen Reports Monster Rise in Q1 Sponsorship Spend

Hansen Natural, maker of Monster Energy Drinks, reported that first-quarter profit fell 22%, partly attributable to higher sponsorship and endorsement costs. Sponsorship and endorsement costs were approximately $3.7 million higher than in the comparable first quarter period from a year ago contributing to a 14.5% rise in the Corona, California-based company's quarterly operating expenses. We ...

Paranoid Captures Soccer Spirit - One Graphic At A Time

Need an action spot for the World Cup? It may be too late for 2010, but production company, Paranoid, is making its mark on this year's festivities with several high profile soccer campaigns. Checkout this new Coca-Cola ad called "Quest," created by Edouard Salier at Paranoid. Paranoid US is the same agency that put together this spot for Australian telecom, Optus, entitled "Secret Training ...

Links 05/07/10

Deals Paddock Pub sponsor Chicago's Sears CentreCanadian Poker Tour Signs National Hotel #Sponsorship DealFood Lion renews primary #sponsorship of Charlotte's Speed Street Festival through 2012F1 Sauber secures Burger KingOld Spice to end 11-year #sponsorship of Tony Stewart at end of #NASCAR season Trends & Tidbits Sponsorships lagging for #NASCAR Hall of FameMichigan's Adidas deal ...

Sony's "Superstar" Spot for World Cup

Sony, an official FIFA Partner, plans to deliver up to 25 matches of the 2010 FIFA World Cup South Africa in 3D, for the first time ever. Check out this new spot from UK agency, Anomaly, called "Superstar." Despite the plethora of PS3 billboards throughout, the new spot, created for the UK, is intended to promote Sony's new Monolithic Design range of TVs, with built-in internet video service. ...