Pampers and Great Wolf Get Ready for Summer With Splashers Sponsorship

Great Wolf Resorts, North America's largest family of indoor waterparks, is partnering with Pampers, as its Splashers Swim Pants brand will be the company's official baby care partner in 2010. The renewed agreement will provide promotional benefits at attractions across eleven Great Wolf North American destinations. "We're thrilled to continue this partnership between two companies whose bra...

Office Depot Goes Green With NASCAR Sponsorship

Office Depot, the Official Office Products Partner of NASCAR and co-primary sponsor of Tony Stewart's No. 14 Office Depot/Old Spice team, announced today that it is partnering with EarthEra to make NASCAR a little "greener" in time for Earth Day. To launch the partnership's first program, "Greener Shipping," Office Depot will balance the carbon footprint of the Subway Fresh Fit 600 race on S...

DKNY Plays Ball With The Yankees

Donna Karan’s latest marketing move may seem a little out of left field, but if there’s one brand more iconically New York than DKNY, it’s the Yankees. WWD reports that DKNY has just signed a long-term and multi-dimensional sponsorship deal with the reigning World Champions of baseball. Mark Weber, chairman and CEO of DKNY, Inc. as well as parent company LVMH, told WWD. Read More >> ...

Fiscal Conservative?

Texas Governor Rick Perry announced today that his campaign for re-election will sponsor Bobby Labonte's car for the April 18th NASCAR Sprint Cup race at the Texas Motor Speedway. The hood of Labonte's car this weekend will read “Governor Perry” while the doors will feature decals saying “RickPerry.org” and “Perry Governor 2010” will be featured on the back of the car. Like any good spons...

Nike Signs Multi-Year Deal With U.S. Open of Surfing

IMG Action Sports has come to an agreement with NIKE to make the brand a major, multi-year sponsor of the U.S. Open of Surfing. Started in 1994, this year's U.S. Open will be held July 31 to August 8 in Huntington Beach, California. NIKE brands Hurley, Nike 6.0 and Converse will all take part in the surf, skate and BMX events, which last year attracted 500,000 fans. “As we saw last year, ...

Links 04/06/10

Deals Chase Paid $1 Million To Sponsor The New York Times New iPad Application Nike Signs Multi-Year #Sponsorship With U.S. Open of #SurfingFamilia Camarena Tequila adds Angels & Giants to #sponsorship playbookLevi's to pep up brand with Indian rock bandsToyota to sponsor Bayview Yacht Club's Detroit Cup sailboat raceTexas Governor Uses NASCAR Sponsorship to Activate Political Donat...

Degree Signs U.S. Youth Soccer Sponsorship

US Youth Soccer, the nation's largest youth sports association, today announced Degree as the official deodorant and antiperspirant of US Youth Soccer. The partnership's signature US Youth Soccer Degree Jersey Giveaway program will give members of the free US Youth Soccer Club Directory an opportunity to enter for a chance to win a set of free jerseys for their team. Jersey requests will be...

Football Club Splits Sponsorship Kit

Italian football club, Juventus, has come up with a new way to extend the exposure of its jersey sponsors and enhance sponsorship revenue. While most clubs play both home and away games with the same jersey sponsor, Juventus has announced plans to sell two different partners the right to brand, respectively, the home black & white and the second shirt for away games. As a result, both Betclick ...

In Absence of Sponsors, Soap Box Derby Turns To Hollywood

Pushed to the brink of financial insolvency, the All-American Soap Box Derby is turning to what may seem like an unlikely source: Hollywood. The legendary amateur event, which began in 1934, has faced widely publicized financial difficulties in recent years after sponsors left the event, but former LA Law star Corben Bersen hopes to create a new revenue stream in the form of a new indie film ca...

Links 04/07/10

Deals Degree Signs Deal With US Youth Soccer PNC Bank to 'Present' Michigan Football Spring GameNew sponsors ride to Pelotonia's side for cancer researchKeeneland Hopeful to Renew Toyota #Sponsorship Trends In Absence of Sponsors, All-American SoapBox Derby Turns To HollywoodFootball Club Splits Home/Away Jersey SponsorshipsAmbush Marketers Tackle World Cup Organizers, Sponso...