Links 05/14/10

Deals Kohl's to sponsor Oprah Winfrey Network reality showSix Flags Signs Deal with Post FoodsFarmville Kicks Off 7-Eleven Promotion Trends & Tidbits New #sponsorship measurement sys to measure #NASCAR TV brand exposure Activations UPS rebrands UK fleet with London 2012 #Olympics logoSony's World Cup Content StrategyVIP Porta Potty promotion by Brooks @ San Diego Rock and...

Avon & Black Eyed Peas Get It Started

Avon will be the exclusive Fragrance and Cosmetics sponsor of BlackBerry presents The Black Eyed Peas "The E.N.D. World Tour 2010," with Bacardi, as the Official Spirit sponsor. The tour sponsorship comes just ahead of the company's launch of "Outspoken," a new fragrance which Avon partnered with The Black Eyed Peas' Fergie to produce. "We are so excited to be sponsoring The Black Eyed ...

Immigration Reform Activists Call For Frito Lay To End Fiesta Sponsorship

A contingent of protesters opposing Arizona's immigration reform are setting their sights on Fiesta Bowl sponsor, Frito Lay. Here's the story from Dallas-Fort Worth's WFAA-TV. http://www.flickr.com/photos/thetruthabout/ / CC BY-SA 2.0

Super Bowl XLV Snags 12th Million Dollar Sponsor

Dallas-based tax services firm, Ryan, has become a Founding Sponsor of the North Texas Super Bowl XLV Host Committee through a $1 million agreement. "We are delighted to have a visionary firm like Ryan involved in our efforts to make Super Bowl XLV the greatest single day event in the history of North Texas," said Roger Staubach, Chairman of the North Texas Super Bowl XLV Host Committee. ...

Links 05/17/10

Deals Manchester Utd. Signs Sponsor Deal With Winemaker Concha y ToroIkea orders third season of 'Assemble'Super Bowl XLV Gets 12th Million Dollar Sponsor, Tax Services Firm RyanAon has added the McLaren Formula One team to its sports sponsorship portfolioSix Flags signs deal with Post Foods for early entryAvon & Black Eyed Peas Get It StartedTiger Woods offered five-year $100m deal ...

CEO: Beijing Olympics 'Not Good Enough' For Lenovo

Chinese computer manufacturer, Lenovo, looked at the 2008 Beijing Olympic games as a turning point of sorts, a platform to showcase its products to the world writes The Australian in an interview published today with CEO Yang Yuanqing. The Games helped entrench Lenovo's dominance in China, but it fell short outside of Lenovo's home country, conceded chief executive Yang Yuanqing: "The Bei...

Bacardi, NBA Make Groundbreaking Deal

The NBA has signed a sponsorship deal with Bacardi, making it the first of the big four professional stick-and-ball sports to sign a spirits marketer as a corporate patron and likely serving as a catalyst for other leagues. Read More >> http://www.flickr.com/photos/22814417@N03/ / CC BY 2.0

Electrolux Launches American Idol For Moms

Forget worldwide fame, national tours and recording deals. How about a new washer and dryer? Electrolux has partnered with American Idol to launch Mom Idol leading up to Mother's Day. Fans can nominate their mom for the Electrolux-backed sweepstakes by writing a short essay about why they are an 'Idol Mom.' Electrolux will then select five finalists based on a variety of criteria includin...

For Just Such An Occasion, The NCAA's Official Ladder

Of all the NCAA's corporate affiliations on display tonight, perhaps none is more bizarre on the surface than little known, Werner Ladders, which is the Official Ladder of NCAA Basketball. That is until you consider March Madness' timeless celebratory ritual: cutting down the nets. As a new champion is being crowned, a specially-sized 9 foot fiberglass HolsterTop stepladder will be brought o...

Links 04/05/10

Deals New York Road Runners signs three new sponsors—Unilever, Nissan, and Tata Consultancy ServicesUCLA athletic department renews contract with adidasKimberly-Clark's WYPALL* Titles Phoenix Nationwide RacePremier Orthopaedics patch to appear on Philadelphia Independence jerseysK-Swiss to get signage in 100 high schools in 4 major markets; 1,000 by '11Sports Authority recently named...