Measurement Firm Tries To Shake Things Up By Measuring Itself

Sponsorship measurement agency SponsorMap has apparently secured a deal to sponsor something for itself - Formula 3 in Canada. Not only will it presumably measure its own performance, the firm will also prepare and conduct pre-, mid- and post-season ROI measurements for other sponsors of the series. SponsorMap director Nicholas Cameron said: “This should shake up the image of market researc...

K-Swiss CEO: "All We Are Going To Do in 2010 is Spend A Lot of Money"

Last year, K-Swiss execs decided to bet big on their home state by completely rebranding the footwear company as the California Sports Company. While CEO Steven Nichols said they won't see a payoff until 2011 at the earliest, that won't seem to stop the company from spending. "Once we decided that we are going to emphasize our California roots, then getting the largest sign in Dodgers stadium...

Castrol Roadblocks North American Soccer with SUM Deal

Castrol Motor Oil and Major League Soccer’s marketing arm, Soccer United Marketing, today announced that Castrol GTX High Mileage will be the official motor oil of Major League Soccer, the U.S. Men’s National Soccer Team and Mexican National Soccer team. The multi-year sponsorship deal supplements the brand's FIFA World Cup sponsorship, which began in 2008. “Castrol GTX High Mileage is engine...

Live Nation Sees Sponsorship Growth

Live Nation, as it continues to integrate its recent Ticketmaster merger, saw first quarter revenue grow by 49% to $723 million on a wider net loss of 3%. Sponsorship and E-commerce were the two bright spots over the quarter, growing 10% and 24% respectively as compared to 2009. Live Nation saw a 23% growth in the number of sponsors to 375 in total with average revenue per sponsor off by 9.5% t...

Links 05/10/10

Deals Hershey’s is close to a deal with ESPN to title-sponsor the Orange Bowl with its Reese’s brandCastrol Roadblocks North American #Soccer with SUM DealLouisville's KFC Yum! Center adds 6 more sponsorsVizio near deal to replace Samsung as NFL's HDTVZynga partners with 7-Eleven for Farmville's first, exclusive in-game #sponsorship Old Spice to end 11-year #sponsorship of Tony Stewart at...

Lawn Tennis Scores Thomson Reuters

Just in time for the summer grass court season, Thomson Reuters will become the second Official Sponsor of Britain's Lawn Tennis Association. The three year deal from 2010 through 2012. As Official Statistics and Information Partner of the LTA, Thomson Reuters will be designated the Official Statistics and Information Partner of the AEGON British Tennis Series. The brand also becomes the Offi...

Amgen Recognizes Cancer Survivors with "Breakaway Miles"

Amgen today announced that four cancer survivors who have made a difference for others affected by cancer in their communities have been selected to participate in Breakaway Miles during the 2010 Amgen Tour of California. Amgen's Breakaway Miles initiative at the Amgen Tour of California was founded by Amgen in 2005 as a complementary component to the title sponsorship of the Amgen Tour of Cal...

FIFA Meets Facebook with Visa Match Planner

Starting June 1st, soccer fans worldwide will be able to upload their most obnoxious "Gooaalllllll" celebration in a worldwide video stream of celebratory excess. Visa, the exclusive card of the 2010 FIFA World Cup, today launched the Visa Match Planner, a Facebook application that allows users to create customizable World Cup viewing schedules to share with friends via social networking chan...

Study: Social Media Sponsorship Grows 14% in 2009

A new report from PQ Media says that social media sponsorships grew 13.9% to $46 million in 2009, bucking downward trends experienced by traditional advertising mediums. PQ's report came to the following conclusions: The value of paid and non-paid social media sponsorships grew at a compound annual rate of 77.6% from 2004 to 2009, accounting for 2.7% of total word-of-mouth marketing spending...

Links 05/11/10

Deals Shimano to sponsor Global #Ironman eventsBass Pro Shops becomes title sponsor of the Bassmaster OpensLawn #Tennis Scores Thomson Reuters http://bit.ly/cI6ThiApple signs on Lady GaGa to promote the iPhone HD? Trends & Tidbits What Is The Champions League Worth To Arsenal?Study Says Social Media Sponsorship Grew 14% in 09How To Announce A #Sponsorship Deal—The Right WaySuper Bowl ...