Links 05/13/10

Deals Aston Villa FC could continue children's charity #sponsorship arrangement if new deal is not securedBud Light name may grace new Raleigh amphitheater - if #NC state law allowsEtihad Airways extends hurling #sponsorshipBrewers Taking A Swing At PGA Champions Tour Stop? Trends & Tidbits Olympic marketers discuss their war on ambush marketersWith Nike closing in, Adidas hopes spon...

Activation Tactic of the Week

Are you looking to leverage new partners online? In 2009, Breathe Right Nasal Strips partnered with five (5) NFL teams (Patriots, Giants, Dolphins, 49ers, Bears) to introduce its new Breathe Right "Extra" product to sports fans across the nation. Touting a product that has been used by professional football players since 1994, the company activated its partnerships with "Breathe Right Game Day...

Sony's World Cup Content Strategy

Can't wait until the World Cup? Sony BRAVIA owners will soon have exclusive World Cup content to tide them over until next month. Sony, which is paying $305 million to be FIFA's official consumer electronics partner through 2014, has announced that it will start streaming classic FIFA content to BRAVIA TV's and Blu-ray Disc players via its BRAVIA Internet Video platform starting in late May. ...

NYC Sponsorship Panel on 5/19

If you're in the NYC area, today's the last day to register for next Wednesday's Women in Sports & Events panel featuring sponsorship executives from IBM, the LPGA, the New York Giants and Madison Square Garden. The discussion will be moderated by SponsorPitch founder, Kris Mathis, and explore some of these topics: New revenue opportunities Budget planning in a new economy Fulfillment a...

Six Flags Opens Early For Post Foods Fans

Six Flags Entertainment has reached a cross-promotion agreement with Post Foods just in time for the summer theme park season. The national promotion will be featured on 12 million boxes of Post's cereal brands – including Fruity Pebbles, Cocoa Pebbles, Honey Combs, Waffle Crisp and Alpha-Bits – and provide consumers with one free kids admission coupon (valid with a paid adult admission) to an...

Links 05/14/10

Deals Kohl's to sponsor Oprah Winfrey Network reality showSix Flags Signs Deal with Post FoodsFarmville Kicks Off 7-Eleven Promotion Trends & Tidbits New #sponsorship measurement sys to measure #NASCAR TV brand exposure Activations UPS rebrands UK fleet with London 2012 #Olympics logoSony's World Cup Content StrategyVIP Porta Potty promotion by Brooks @ San Diego Rock and Roll Half...

Avon & Black Eyed Peas Get It Started

Avon will be the exclusive Fragrance and Cosmetics sponsor of BlackBerry presents The Black Eyed Peas "The E.N.D. World Tour 2010," with Bacardi, as the Official Spirit sponsor. The tour sponsorship comes just ahead of the company's launch of "Outspoken," a new fragrance which Avon partnered with The Black Eyed Peas' Fergie to produce. "We are so excited to be sponsoring The Black Eyed Peas...

Immigration Reform Activists Call For Frito Lay To End Fiesta Sponsorship

A contingent of protesters opposing Arizona's immigration reform are setting their sights on Fiesta Bowl sponsor, Frito Lay. Here's the story from Dallas-Fort Worth's WFAA-TV. http://www.flickr.com/photos/thetruthabout/ / CC BY-SA 2.0

Super Bowl XLV Snags 12th Million Dollar Sponsor

Dallas-based tax services firm, Ryan, has become a Founding Sponsor of the North Texas Super Bowl XLV Host Committee through a $1 million agreement. "We are delighted to have a visionary firm like Ryan involved in our efforts to make Super Bowl XLV the greatest single day event in the history of North Texas," said Roger Staubach, Chairman of the North Texas Super Bowl XLV Host Committee. "Th...

Links 05/17/10

Deals Manchester Utd. Signs Sponsor Deal With Winemaker Concha y ToroIkea orders third season of 'Assemble'Super Bowl XLV Gets 12th Million Dollar Sponsor, Tax Services Firm RyanAon has added the McLaren Formula One team to its sports sponsorship portfolioSix Flags signs deal with Post Foods for early entryAvon & Black Eyed Peas Get It StartedTiger Woods offered five-year $100m deal by...