IBM's Rick Singer on Marketing @ The Masters

CNBC's Darren Rovell caught up with IBM sports marketing honcho Rick Singer to discuss exclusivity at The Masters and how IBM takes advantage of the opportunity, despite the event's conservative approach to advertising and sponsor branding. Check out the roadside interview below.

Crown Royal to Launch New Product With Kenseth

Diageo and Crown Royal will introduce their newest product line in Phoenix this weekend. Former NASCAR Sprint Cup Series Champion, Matt Kenseth, will have Crown Royal Black, the newest addition to the Crown Royal portfolio, serving as primary sponsor of the No. 17 Ford Fusion for at least 10 NASCAR Sprint Cup Series events throughout the 2010 season. “It’s great to be able to use our NASCAR ...

Links 04/08/10

Deals Audi, LG Mobile, 7-Eleven, Dr. Pepper, Oracle & Burger King back for Iron Man 2 Carlsberg Signs New Four-year Deal with Wembley StadiumJohn Hancock extends Boston marathon partnership with media partner, WBZBank of America sponsors St. Anthony's Meek & Mighty Triathlon in St. PetersburgChicago Red Stars Signs Official Coaching Software Partners Trends WPS Commish: Local...

Activation Tactic of the Week

Are you looking for new ways to enhance your pre-game entertainment? Are you looking for ways to help game entertainment live online? The New York Red Bulls recently gave fans a unique view of their brand new $200MM stadium facility by outfitting a team of skydivers known as the Red Bull Air Force with cameras that provided a unique viewpoint of their descent into the venue. The jump, filmed...

Masters Makes The Cut For Mercedes-Benz Sponsorship Portfolio

Ernst Lieb, chief executive officer of the U.S. unit of Daimler AG's Mercedes-Benz says that while the company has reduced expenses, including sponsorships, in line with lower expected sales volume, The Masters is a priceless opportunity that the company hasn't touched. Lieb tells Bloomberg's Erik Schatzker why:

ISC: Corporate Interest Encouraging, But Negotiating Terms Tougher

Yesterday, racetrack operator International Speedway Corp. reported slightly higher first quarter net income on $152 million in revenue, a drop of 8.4%. The drop in revenue was "primarily driven by adverse economic conditions, resulting in lower sponsorship, suite, and hospitality revenues at NASCAR events" the company reported. While company officials maintained that sponsorship revenue wou...

GM Resumes Detroit Tigers Sponsorship

Robert Snell of the The Detroit News reports that General Motors Co. has resumed its sponsorship of the center field fountain at the Detroit Tigers' Comerica Park. GM stopped the sponsorship last year because of the automaker's bankruptcy, but Tigers owner Mike Ilitch kept the GM name on the fountain and added Ford and Chrysler logos for free in a show of support for Detroit's Big Three automak...

Continental Gives Red Bull Wings

Continental Airlines will be the official and exclusive airline sponsor of MLS' Red Bull New York and Red Bull Arena – the team's new 25,000-seat stadium, team officials announced today. Deal terms were not disclosed. "We are excited to announce our new partnership with Continental Airlines," said Red Bull New York Managing Director Erik Stover. "Continental Airlines is one of the world's e...

Links 04/09/2010

Deals Hertz Co-Sponsors #NBA Oklahoma City Thunder's Green Week GM Resumes Detroit Tigers #SponsorshipContinental Signs On As Official Airline of NY Red Bull and Red Bull Arena7-Eleven Takes Big Gulp For 'Iron Man' PromoLeonhardt Vineyards will offer wine tastings at many SF Giants eventsGulf Oil Partners w/ Baltimore Orioles Trends Two Sponsors Have A Very Good Round At The ...

Eleven Year-Old Activates Kraft's Explosion Sponsorship

This weekend, eleven-year-old Casey Rogers pushed the detonation button activating 2,715 pounds of dynamite and Kraft's sponsorship of Texas stadium's demolition. Casey won the opportunity through a Kraft Macaroni & Cheese essay contest, which he won for charitable work in his local community. The implosion of Texas Stadium cost Kraft $75,000 to the city of Irving, $75,000 Kraft Macaroni & C...