CEO: Beijing Olympics 'Not Good Enough' For Lenovo

Chinese computer manufacturer, Lenovo, looked at the 2008 Beijing Olympic games as a turning point of sorts, a platform to showcase its products to the world writes The Australian in an interview published today with CEO Yang Yuanqing. The Games helped entrench Lenovo's dominance in China, but it fell short outside of Lenovo's home country, conceded chief executive Yang Yuanqing: "The Beijing...

Bacardi, NBA Make Groundbreaking Deal

The NBA has signed a sponsorship deal with Bacardi, making it the first of the big four professional stick-and-ball sports to sign a spirits marketer as a corporate patron and likely serving as a catalyst for other leagues. Read More >> http://www.flickr.com/photos/22814417@N03/ / CC BY 2.0

Electrolux Launches American Idol For Moms

Forget worldwide fame, national tours and recording deals. How about a new washer and dryer? Electrolux has partnered with American Idol to launch Mom Idol leading up to Mother's Day. Fans can nominate their mom for the Electrolux-backed sweepstakes by writing a short essay about why they are an 'Idol Mom.' Electrolux will then select five finalists based on a variety of criteria including en...

For Just Such An Occasion, The NCAA's Official Ladder

Of all the NCAA's corporate affiliations on display tonight, perhaps none is more bizarre on the surface than little known, Werner Ladders, which is the Official Ladder of NCAA Basketball. That is until you consider March Madness' timeless celebratory ritual: cutting down the nets. As a new champion is being crowned, a specially-sized 9 foot fiberglass HolsterTop stepladder will be brought out...

Links 04/05/10

Deals New York Road Runners signs three new sponsors—Unilever, Nissan, and Tata Consultancy ServicesUCLA athletic department renews contract with adidasKimberly-Clark's WYPALL* Titles Phoenix Nationwide RacePremier Orthopaedics patch to appear on Philadelphia Independence jerseysK-Swiss to get signage in 100 high schools in 4 major markets; 1,000 by '11Sports Authority recently named "offi...

Pampers and Great Wolf Get Ready for Summer With Splashers Sponsorship

Great Wolf Resorts, North America's largest family of indoor waterparks, is partnering with Pampers, as its Splashers Swim Pants brand will be the company's official baby care partner in 2010. The renewed agreement will provide promotional benefits at attractions across eleven Great Wolf North American destinations. "We're thrilled to continue this partnership between two companies whose brand...

Office Depot Goes Green With NASCAR Sponsorship

Office Depot, the Official Office Products Partner of NASCAR and co-primary sponsor of Tony Stewart's No. 14 Office Depot/Old Spice team, announced today that it is partnering with EarthEra to make NASCAR a little "greener" in time for Earth Day. To launch the partnership's first program, "Greener Shipping," Office Depot will balance the carbon footprint of the Subway Fresh Fit 600 race on Sat...

DKNY Plays Ball With The Yankees

Donna Karan’s latest marketing move may seem a little out of left field, but if there’s one brand more iconically New York than DKNY, it’s the Yankees. WWD reports that DKNY has just signed a long-term and multi-dimensional sponsorship deal with the reigning World Champions of baseball. Mark Weber, chairman and CEO of DKNY, Inc. as well as parent company LVMH, told WWD. Read More >> ...

Fiscal Conservative?

Texas Governor Rick Perry announced today that his campaign for re-election will sponsor Bobby Labonte's car for the April 18th NASCAR Sprint Cup race at the Texas Motor Speedway. The hood of Labonte's car this weekend will read “Governor Perry” while the doors will feature decals saying “RickPerry.org” and “Perry Governor 2010” will be featured on the back of the car. Like any good sponsor, ...

Nike Signs Multi-Year Deal With U.S. Open of Surfing

IMG Action Sports has come to an agreement with NIKE to make the brand a major, multi-year sponsor of the U.S. Open of Surfing. Started in 1994, this year's U.S. Open will be held July 31 to August 8 in Huntington Beach, California. NIKE brands Hurley, Nike 6.0 and Converse will all take part in the surf, skate and BMX events, which last year attracted 500,000 fans. “As we saw last year, th...