Turkish Airlines Activates Mega Sports Sponsorships

Turkish Airlines, one of the fastest growing airlines in Europe, made waves earlier this year when it signed major sponsorship deals with two of Europe's biggest football teams, FC Barcelona and Manchester United, in less than one week. The partnerships are relatively similar in the structure of their assets. Painted planes, Team-themed TV ads, carriage consideration and significant in-stadi...

The NHL Wants To BBM With You

The NHL has announced that BlackBerry will be the exclusive sponsor of the league's online All-Access Pre Game Show, starting this Wednesday. The Blackberry All-Access Pre Game Show, a playoff game-day web show will air every day through the Stanley Cup Final on which a playoff game is played. Deb Placey will host the show from the NHL Powered by Reebok Store in New York. Remote reports...

Refund Money Monday at Golfsmith

Just because The Masters only has three official sponsors, doesn't mean brands can't find a way to tap into Augusta with a clever promotion. It might cost them, however. Golfsmith and Callaway which ran the "If Phil Wins, You Win" campaign will pay out more than $1 Million in free drivers thanks to Phil Mickelson's efforts this past weekend. The promotion: anyone who bought a driver in Marc...

Land Rover Jumps Into Sport of Eventing

The United States Equestrian Federation (USEF) and Land Rover North America will join forces as the Tata Motors-owned brand will become the official vehicle sponsor of the USEF for 2010. In addition to its status as Official Vehicle of the USEF in 2010, Land Rover will also be the title sponsor of the U.S. Eventing Team competing at this year's Alltech FEI World Equestrian Games in Lexington...

Shell's Climate Change Sponsorship Causes Blogosphere Meltdown

Across the pond, Shell's sponsorship of an upcoming climate change exhibit at the Science Museum in London has caused quite a stir. At issue is whether the Museum has softened its stance on climate change due to pressure from the $6 million exhibit's primary sponsor, Shell UK. Here's a recount of the events as we've gathered them. On March 22nd, The Science Museum announced the landmark Cli...

Links 04/12/2010

Deals Sony TV inks #sponsorship with Castrol for "How to Win the FIFA World Cup" soccer doc Panasonic Joins 3D Project at the Entertainment Technology Center @ USCPhiladelphia soccer teams net sponsorsCN extends #sponsorship of Canadian Women's Open through 2013 seasonLand Rover Jumps Into Sport of EventingGulf Oil Partners w/ Baltimore OriolesBacardi Inks NBA Sponsorship DealBlackBe...

Score A Double With Kraft Singles MiLB Promo

Kraft Singles is once again teaming up with Minor League Baseball for the second consecutive year of a free ticket promotion throughout MiLB ballparks nationwide. By bringing a Kraft wrapper to the box office, fans can get "Tuesday Night Tickets" at most Minor League Baseball parks starting today and running through September 7th. The promotion is in support of Kraft Singles cheese product...

World's Largest Outdoor Rodeo Drops 'Chew' Deal

For decades tobacco companies like Skoal have been a major supporter of outdoor rodeos throughout the country, including the Cheyenne Frontier Days. After years of lobbying from health-related organizations, the event's officials are ending the tradition. Cheyenne Frontier Days officials ended their partnership with smokeless tobacco last week and have agreed to instead promote Wyoming's "Q...

BEST Looks To Expand Digital Opportunities

Sports and entertainment shop, BEST (Blue Entertainment Sports Television) has selected integrated ad agency Barker/DZP to provide digital strategy and execution for its sports event properties, sponsorships and athletes. The vertically-integrated subsidiary of Blue Equity owns events, managing event production and operation, sponsorship deals, talent representation, promotions and television ...

Links 04/13/2010

Deals Valvoline is new title sponsor for U20s and U18s State Farm Backs Latin #Music Shows Leading Up To Billboard Latin Music AwardsWorld Largest Rodeo Trades Out Chew For Anti-Tobacco Campaign SponsorshipWorld Equestrian Games adds Fifth Third Bank as major sponsorPLB Sports Cuts Ties with RoethlisbergerWholly Guacamole now official avocado dip of New York #YankeesScotiabank sponso...