Links 04/06/10

Deals Chase Paid $1 Million To Sponsor The New York Times New iPad Application Nike Signs Multi-Year #Sponsorship With U.S. Open of #SurfingFamilia Camarena Tequila adds Angels & Giants to #sponsorship playbookLevi's to pep up brand with Indian rock bandsToyota to sponsor Bayview Yacht Club's Detroit Cup sailboat raceTexas Governor Uses NASCAR Sponsorship to Activate Political Donatio...

Degree Signs U.S. Youth Soccer Sponsorship

US Youth Soccer, the nation's largest youth sports association, today announced Degree as the official deodorant and antiperspirant of US Youth Soccer. The partnership's signature US Youth Soccer Degree Jersey Giveaway program will give members of the free US Youth Soccer Club Directory an opportunity to enter for a chance to win a set of free jerseys for their team. Jersey requests will be a...

Football Club Splits Sponsorship Kit

Italian football club, Juventus, has come up with a new way to extend the exposure of its jersey sponsors and enhance sponsorship revenue. While most clubs play both home and away games with the same jersey sponsor, Juventus has announced plans to sell two different partners the right to brand, respectively, the home black & white and the second shirt for away games. As a result, both Betcl...

In Absence of Sponsors, Soap Box Derby Turns To Hollywood

Pushed to the brink of financial insolvency, the All-American Soap Box Derby is turning to what may seem like an unlikely source: Hollywood. The legendary amateur event, which began in 1934, has faced widely publicized financial difficulties in recent years after sponsors left the event, but former LA Law star Corben Bersen hopes to create a new revenue stream in the form of a new indie film ca...

Links 04/07/10

Deals Degree Signs Deal With US Youth Soccer PNC Bank to 'Present' Michigan Football Spring GameNew sponsors ride to Pelotonia's side for cancer researchKeeneland Hopeful to Renew Toyota #Sponsorship Trends In Absence of Sponsors, All-American SoapBox Derby Turns To HollywoodFootball Club Splits Home/Away Jersey SponsorshipsAmbush Marketers Tackle World Cup Organizers, Sponsors Activat...

IBM's Rick Singer on Marketing @ The Masters

CNBC's Darren Rovell caught up with IBM sports marketing honcho Rick Singer to discuss exclusivity at The Masters and how IBM takes advantage of the opportunity, despite the event's conservative approach to advertising and sponsor branding. Check out the roadside interview below.

Crown Royal to Launch New Product With Kenseth

Diageo and Crown Royal will introduce their newest product line in Phoenix this weekend. Former NASCAR Sprint Cup Series Champion, Matt Kenseth, will have Crown Royal Black, the newest addition to the Crown Royal portfolio, serving as primary sponsor of the No. 17 Ford Fusion for at least 10 NASCAR Sprint Cup Series events throughout the 2010 season. “It’s great to be able to use our NASCAR sp...

Links 04/08/10

Deals Audi, LG Mobile, 7-Eleven, Dr. Pepper, Oracle & Burger King back for Iron Man 2 Carlsberg Signs New Four-year Deal with Wembley StadiumJohn Hancock extends Boston marathon partnership with media partner, WBZBank of America sponsors St. Anthony's Meek & Mighty Triathlon in St. PetersburgChicago Red Stars Signs Official Coaching Software Partners Trends WPS Commish: Local Sp...

Activation Tactic of the Week

Are you looking for new ways to enhance your pre-game entertainment? Are you looking for ways to help game entertainment live online? The New York Red Bulls recently gave fans a unique view of their brand new $200MM stadium facility by outfitting a team of skydivers known as the Red Bull Air Force with cameras that provided a unique viewpoint of their descent into the venue. The jump, filmed f...

Masters Makes The Cut For Mercedes-Benz Sponsorship Portfolio

Ernst Lieb, chief executive officer of the U.S. unit of Daimler AG's Mercedes-Benz says that while the company has reduced expenses, including sponsorships, in line with lower expected sales volume, The Masters is a priceless opportunity that the company hasn't touched. Lieb tells Bloomberg's Erik Schatzker why: