FIFA Lands Final 2010 World Cup Sponsor

Brazilian poultry processor, Seara, has signed up as a sponsor of the 2010 and 2014 FIFA World Cups. Seara, a subsidiary of the Marfrig Group, will be the final sponsor signed for this summer's 2010 FIFA World Cup in South Africa, officials announced. The agreement provides rights for the general use of the FIFA Official Marks in advertising campaigns and product packaging for the Marfrig ...

TripAdvisor Creates Content Sponsorships for Destination Marketers

TripAdvisor, one of the web's most popular free travel guides, is looking to tap into the marketing budgets of destination marketers. Today, the company, which is largely user-generated and makes money from ads, launched a new offering designed to allow Destination Marketing Organizations (DMO's) the opportunity to promote and engage with travelers. Presumably this will provide CVB's with an of...

Agency Complains Patrick Dempsey Owes Sponsorship Money

Ad agency, E-image, has filed a federal complaint claiming that Grey's Anatomy star, Patrick Dempsey, owes it royalties from a negotiated sponsorship on behalf of his car racing endeavor, Team Dempsey. The complaint notes that the agency negotiated his team's sponsorship with El Grado Tequila, which it claims agreed to pay "a lump sum payment in the amount of $3,000,000 or 3%, whichever is ...

Winnipeg's Plan for Helicopter Sponsorship

Could sponsorship of a police helicopter help cut an auto insurance company's costs? Bake that into the sponsorship ROI. MPI (Manitoba Public Insurance), a non-profit that sells basic public auto insurance, seems to be the target for a proposed sponsorship of a new police helicopter in Winnipeg. From the Winnipeg Free Press: Manitoba Public Insurance would make an ideal sponsor for Wi...

NHL Sees 20% Gain in Sponsorship Rev

The NHL tallied up the attendance, media, marketing and merchandising stats for the league's 92nd regular season. Here's where the league says it netted out on the sponsorship front: The League experienced a 20 percent increase in corporate sponsorship revenue compared to last season. Since 2007-08, NHL corporate partners have committed $260 million to license League marks, activate at NHL ev...

Burson-Marsteller Launches Division Dedicated to Sponsorship Comm

Burson-Marsteller UK is launching a new division dedicated to sponsorship communication, called 'Total Sponsorship’. The division aims to help clients take a more systematic approach to communicating about their sponsorship to different stakeholders. Matt Carter, CEO of B-M UK, said, “We believe sponsorships have more impact when integrated into wider business communications – getting the ...

Links 04/14/10

Deals Cleveland Indians Sign Rigid Tools Harrow Sports Announces Three Year #Sponsorship Agreement with the US #Lacrosse WDIA National ChampionshipsFIFA Lands Final Sponsor for 2010 World Cup; Brazilian Food Co. Signs Through 2014 World CupDad Vail Regatta Has New Sponsor In Philly To 2014Miami Dolphins Partner with RepublicaLaserperformance sponsors US Sailing Team Trends Pass...

ATP Tour & Ricoh Extend Through 2012

The ATP and Ricoh have extended their partnership through 2012 in a deal that will make Ricoh a Platinum Partner and Official Office Solutions Provider of the ATP World Tour in Europe. Ricoh has been an ATP official partner since 2005. As part of the new agreement, Ricoh will sponsor six additional European events in Spain, Germany, Austria, the Netherlands, Sweden and Switzerland, increasin...

MLG Partners Tapping Into Pro Gamer Personalities

As the Major League Gaming season kicks off in Orlando, the MLG league office says that more marketers are tying into gaming's pro personalities. MLG says that Dr Pepper, Hot Pockets, Old Spice, and Stride gum are each leveraging gaming personalities to gain influence within the fan community through personal appearances, Facebook chats, viral videos and on-pack promotions. "We have a wi...

Coca-Cola, Southern Company Sign Six Year Renewals with PGA TOUR

The PGA TOUR today announced an extension of its multi-year partnership with both The Coca-Cola Company and Southern Company for six years, through 2016. Coca-Cola will continue as the presenting sponsor of THE TOUR Championship presented by Coca-Cola, the finale of the PGA TOUR Playoffs for the FedExCup, and will also retain its status as Official Soft Drink of the PGA TOUR, the Champions Tour...