"Made in Italy" Coming to MSG

Buonitalia SpA, the Rome-based governmental agency responsible for promoting, internationalizing, and safeguarding Italian agricultural products, has inked a deal with Madison Square Garden around the New York Knicks. The goal is to get the "Made in Italy" message out and drive consumers to sample Italian-made products with Protected Designation of Origin and Protected Geographical Indication s...

Live Nation & Starwood Take Partnership Overseas

After the first year of their domestic partnership, Starwood Hotels & Resorts and Live Nation today announced that they will expand their sponsorship alliance beyond North America to include Europe, Asia and the Middle East. The crux of the partnership centers around providing exclusive experiences to members of Starwood's loyalty program, Starwood Preferred Guest. In preparation for the ...

Coke & MSG Celebrate 100 Years Together

Madison Square Garden and The Coca-Cola Company have extended their sponsorship to include assets in the renovated MSG, continuing a relationship that dates back 100 years and is believed to be one of the longest running marketing partnerships in sports and entertainment. Coca-Cola will be the exclusive non-alcoholic beverage partner for all of Madison Square Garden's New York based venues, in...

2010 World Cup: Starting Point For ESPN's New Cross Media Measurement Initiative

ESPN continues to beef up its research capabilities by looking outside of its own four walls. Yesterday at the ARF’s Re:think 2010 conference in New York, ESPN Research+Analytics unveiled a wide ranging cross-media research initiative, which it hopes will more comprehensively study consumer behavior around major sporting events like the 2010 FIFA World Cup South Africa. By partnering with a...

Cirque Signs Infiniti As Global Auto Partner

Infiniti has expanded its sponsorship with Montreal-based Cirque du Soleil, to become the organization's Exclusive Global Automotive Partner. Financial terms of the new deal were not disclosed. "Our new sponsorship with Cirque du Soleil will show that Infiniti is much more than exciting machines that move you from one place to another. Infiniti has an emotional, inspirational appeal, offering...

Links 03/23/10

Deals Mary J. Blige Partners with Degree DeodorantUnivision & Subway Team Up For Fresh Faces in #MusicItalian gov't agency bringing "Made in Italy" message to MSG tonightLive Nation, Starwood Announce Global ExtensionSAP Continues Sponsorship of 505 Sailing Class at Kieler WocheAVP Renews Power Balance DealCoca-Cola & MSG Celebrate 100 Years Together By Extending Landmark #Sponsorsh...

How Not To Take A Sponsorship Rejection

The unfortunate reality of sponsorship is it's a game of 80% "nos," 15% "maybes," and 5% "yeses." Don't dump these #'s in a powerpoint (just for illustration). Sponsorship is all about being resilient and gracefully using a "no" to get to the next "yes." Here's a good example of what NOT to do when you get that next rejection letter. If all else fails, just take it out on the printer, not t...

Mets Get New Naming Partner

Relax. Citi isn't going anywhere -- as far as the Mets are concerned at least. We're talking the Mets' Spring Training home stadium in Port St. Lucie, Florida. The New York Mets and Digital Domain Holdings yesterday announced a new eight year partnership that will replace Core Communities, which according to the New York Times owes the Mets tens of thousands of dollars in late sponsorship payme...

ROI of Last Resort: 'A Great Tax Write-Off'

Everyone's thinking about tax write-offs right about now, even NASCAR drivers. Eric McClure of Team Rensi Motorsports and the Hefty Ford #24 offers a candid look at the business side of sponsoring a Sprint Cup car. photo credit

Nestle Pure Life Partners With Keep America Beautiful

Keep America Beautiful and bottled water brand, Nestle Pure Life, have agreed to a partnership that will run through 2013 and include official sponsorship of the 2010 Great American Cleanup, Keep America Beautiful's cornerstone community improvement event. "Nestle Pure Life bottled water has a long tradition of striving to keep families and their communities healthy," said Rick Tanner, vice pr...