Links 03/17/10

Deals Capital One Becomes Exclusive Credit Card and Retail Bank of #NCAACA will not renew #sponsorship of World Golf Championships eventVirgin to fly England to World CupChevy Scratches Chicago Cubs From #Sponsorship LineupToyota wants in at WrigleyThree Rivers Festival Lands Major #Sponsorship From National Serv-AllRite Aid pulls #sponsorship of Pittsburgh's Celebration of LightsCoca Cola...

Dodgers Kick-Off Partnership with Taiwanese PC Maker

The Los Angeles Dodgers and MSI, a global manufacturer of computer components and systems, have agreed to a promotional partnership that will supply the Dodgers with Wind Top All-in-One PCs and laptop computers for team executives and office staff throughout Dodger Stadium. As part of the deal which runs through 2011, MSI will receive advertising within Dodger Stadium, various marketing events...

FDA Prohibits Tobacco Brand Sponsorship

The FDA issued a final ruling today which contains a broad set of federal requirements designed to curb access to and the appeal of cigarettes and smokeless tobacco products to children and adolescents in the United States. The Regulations Restricting the Sale and Distribution of Cigarettes and Smokeless Tobacco to Protect Children and Adolescents, restricts the sale, distribution, and promoti...

Links 03/18/10

Deals Citi Joins PUMA as WPS Founding PartnerDodgers Kick-Off Partnership with Taiwanese PC MakerChicago may hit brakes on Cubs' Toyota sign Trends As city assets dwindle, Coloado Springs finds corporate #sponsorship is a tougher sellManchester United aiming to exploit huge #sponsorship opportunities in IndiaWGC at Doral looking for fifth title sponsor in the past 12 years. From 1962-99, ...

Starbucks Teams Up With Beta Cup Competition

Convenience culture has spawned a consumption nightmare. In fact, according to betacup, 58 billion paper cups are consumed in America every single year creating 60% of the worlds total cup wastage. Most subsequently find their way to a landfill. Enter betacup, a design competition that is looking to crowdsource the next great ideas for the most sustainable "to-go cup." Starbucks will provide $...

Activation Tactic of the Week

Are you looking for new ways to leverage airline partners? Are you looking to bolster your gate entrances with elements that drive awareness for your organization's cornerstone partners? The Florida Panthers and JetBlue are celebrating their partnership by featuring a 22.5' x 26' airplane tailfin outside the BankAtlantic Center in South Florida. The fixture will serve as a gathering place for ...

Coca-Cola Launches "Unity Cup"

Coca-Cola is combining two long-running property relationships to create a wholly new event being dubbed the "Unity Cup." Special Olympics athletes, playing alongside football legends and other celebrities, will compete in the inaugural "Unity Cup" presented by Coca-Cola, prior to a FIFA World Cup quarterfinal match. The Coca-Cola Company, in partnership with Special Olympics, today announced ...

Mercedes Sponsors Miami Beach Polo

Mercedes-Benz USA has agreed title sponsor the Miami Beach Polo World Cup, the world's largest polo tournament to take place on a beach. In its sixth consecutive season, the separate men's and women's polo events take place on Miami Beach from April 22nd to April 25th. Sponsoring on behalf of the automaker's AMG line of vehicles, the new title sponsorship builds on the brand's global polo pres...

Links 03/19/10

Deals Mercedes-Benz Sponsors Miami Beach Polo World CupScotts Extends Bristol Nationwide Race #SponsorshipCentral Florida to don Nike apparelTwice-the-Caffeine Jolt Sponsors AMC’s ‘Breaking Bad’Starbucks Teams Up With Beta Cup Design CompetitionLondon 2012 appoints Next as 27th sponsorPNC Bank renews #sponsorship of Quick Check New Jersey Festival of Ballooning Trends Lindsey Vonn hopes I...

Amid Budget Deficits, Cities Make Tough Sponsorship Decisions

It seems just as cities started to really grasp the value of event sponsorship as an economic driver, the recession came along and is making them think twice. In Southern Cal's Coachella Valley for instance, Mariecar Mendoza of the Desert Sun writes that city officials are being forced to cut back on sponsorship investments — some by at least half — due to the economy. In cities throughout the ...