MTA Launches $1M+ RFP For Grand Central Tour Sponsorships

MTA Metro-North is soliciting RFP's for a new guided audio tour of Grand Central Terminal, in a procurement contract estimated to be $1,000,000 or more. The new initiative aims to provide a sanctioned tour of GCT to some of the estimated 700,000 visitors it receives daily. Metro-North hopes to generate revenue, in part, through sponsorship royalties. From the RFP: "This tour would highligh...

Links 03/25/10

Deals Chevrolet Extends FLW Outdoors #SponsorshipNissan Becomes Boston Marathon's Official AutoEarth Day Returns #Sponsorship After TruGreen's $500K Environmental Fine Trends Advertisers Break Out Checkbooks for iPad Magazine Deals How to Get Sponsored (without being a jerk) Activations Chrysler Ram Drives #NASCAR MicrositeKraft #sponsorship of Texas Stadium implosion ...

Struggling Pharma Fights Perception of Sponsorship

Last week, Tennessee-based Graceway Pharmaceutical announced that it plans to lay off 130 of its 323 employees in an effort to avoid bankruptcy, brought on by what it claims is a competitor's patent infringement. In addition to cutting payroll, Graceway has cancelled matching 401K contributions and is eliminating employee subsidies for things like vision coverage and life insurance. But in ...

Activation Tactic of the Week

Are you looking for new ways to enhance your hospitality footprint? Are you looking to create an on-site activation plan designed to spur nationalism? Since 1992, Heineken has created a "Holland House" at each of the Olympic Games for all Dutch athletes, family members, friends, sponsors, media representatives, and VIP guests to enjoy while demonstrating their support for the Dutch athletes ...

See What Happens When A Sponsorship Opp Goes QVC!

Is this really what sponsorship has come to? Purists might grumble, but all joking aside, this is a pretty genius way to get the word out about Roush Fenway's Ricky Stenhouse sponsorship opportunity. "If you call in in the next 10 minutes, I'm going to throw in a free pit crew!" Amazing.

MLS Team Inks Exclusive Tequila Sponsorship

Familia Camarena Tequila, which only earlier this week announced plans for a U.S. launch, announced today a sponsorship agreement with Major League Soccer team, Chivas USA. A release announcing the deal explained the tie-in: "With a history rooted in the culture of Mexico and tequila production facilities located just one hour outside of Guadalajara where Chivas futbol reigns supreme, Fami...

Spring & Sponsorship at the Flower Show

After a couple blizzards, trudging around in snow, pretty at first, gets tiresome. The recent Philadelphia International Flower Show reminded me that spring indeed will arrive. Another reason I attended the show was to check out the sponsorship activation. The Flower Show is one of the best sponsorship developers in Philadelphia, and I always appreciate the obvious guidance and hard work of...

Links 03/26/10

Deals AB InBev Enlists Madonna, Pussycat Doll Amid Marketing SplurgeAir Force officials team up with Kenny Bernstein Racing teamCisco Sponsors MSNBC's Rachel Maddow IMG granted Inflight distribution rights to the #Fifa World CupMLS Team Inks Exclusive TequilaKodak to Sponsor the StreamysOA treatment, Euflexxa, renews #sponsorship with Summer National Senior Games Trends Ferra...

Showtime Takes Darlington Title

Showtime Networks Inc. will sponsor Darlington Raceway's iconic Southern 500 NASCAR race. Track president Chris Browning told The Associated Press on Monday that the cable network has agreed to a multiyear deal as title sponsor for the raceway's only Sprint Cup race. Read More >>

How Social Media May Be The Perfect Supplement To Sponsorship's Recovery

Like many companies, vitamins and supplements supplier, Herbalife, is going all in on not just marketing their brand to consumers, but letting consumers take control of the brand, and market it to each other. This, of course, is great news for those people and properties seeking to get their paws on a growing marketing budget, whether through social media or sponsorship. Like Prilosec and other...