Scotts 'Very Concerned' About On-Track Incident

Undoubtedly whether you're a NASCAR fan or not, you've seen the Scotts logo on top of the Number 99 car that Carl Edwards used to wreck Brad Keselowski at Atlanta Motor Speedway last week. NASCAR placed Edwards on probation for three races and while virtually every pundit has had their say -- one commentator, with millions invested in the outcome, issued their statement last Friday. Here's ...

Toyota & Colts Move Forward

Toyota has signed a new three-year contract which maintains the automaker's status as "Official Vehicle of the Indianapolis Colts." The previous one year deal was signed at the beginning of last season and the current extension will run through the Colts' 2012-13 football season. "Our Central Indiana Toyota dealers are excited to be extending this partnership with the Indianapolis Colts," said...

Kraft Turns to BRANDed Tray for NCAA Tourney Activation

Kraft Foods’ Wheat Thins brand has teamed up with sponsored in-venue food and beverage tray producers, BRANDedTRAY, to provide fans with a "brand experience" at the concessions stand. Last week, Kraft, the NCAA and CBS announced that Kraft Foods had secured the NCAA's exclusive rights to the official cookies/crackers/nuts categories in all 88 of the men's and women's collegiate championships ...

Links 03/15/10

Deals Snap-on sponsoring Sprint Cup, Nationwide, IRL, NHRA TeamsFarmers extends #sponsorship of TOUR event in San DiegoOld National Bank completes naming rights deal with Live Nation for Murat Centre in IndyVictoria's Secret PINK and Major League Baseball Announce New Co-Branded CollectionToyota Renews with ColtsAFL Near Deal With Le Vai Bottled Water Trends Marketers make most of social...

UPS Makes It Official; New Logistics Partner of NCAA

UPS is expanding advertising relationship with CBS Sports to become an Official NCAA Corporate Partner. The four-year agreement will begin with the 2010 NCAA Men's Basketball Championship starting later this week. As the Official Logistics Partner of the NCAA, UPS will gain category exclusive marketing and promotional rights along with significant opportunities for customer and employee hospit...

Links 03/16/10

Deals WPS' Philly Independence Signs Sponsors, Including First Auto - Hyundai Football League names Npower as new sponsor UPS Becomes NCAA's Official Logistics PartnerLifeLock expands #sponsorship with Phoenix Mercury Trends CBS, ESPN, Sponsors to reap benefits of Tiger's returnSponsors get the gold-medal treatment at Paralympics Activations Visa's activation of Pompeii #sponsorship a...

Ford's Idol Activation Lets Contestants Design New Cars

While CKX, Inc., rights-owner of the American Idol franchise, yesterday reported weaker on-air, off-air & tour sponsorship revenue around American Idol, longtime sponsors like Ford continue to innovate with their activations around the franchise now in its ninth season. As promotion around tonight's show, Ford is giving the top 12 Idols an opportunity to work with Ford designers to create t...

Herbalife Launches Brand Campaign Starring Sponsorships

Herbalife, a $2 Billion global nutrition company, has for the first time in its history launched a consumer print and outdoor advertising campaign as part of the 'Herbalife 30th Anniversary Campaign' to increase brand awareness throughout the U.S. market. Creative from the campaign, developed by UNIT design collective, features images of Herbalife's various sponsorships including the LA Galax...

U.K. Football Club Raises £20K in Fan Sponsorship

A financially struggling team has asked its own fans to sponsor an upcoming match and it seems the plan might just pay off. So far, Crystal Palace F.C. has raised £20,000 in fan sponsorship, in £25 and £50 increments, of its requested £25,000 to play the April 5th match with Preston NE. Not discounting the feat, the sum pales in comparison to the some £20 million the club is said to owe ex-ch...

Capital One Becomes Exclusive Credit Card and Retail Bank of NCAA

Capital One has reached an agreement with CBS Sports to become an NCAA Official Corporate Champion, the highest partnership marketing level offered by the NCAA. The multi-year agreement includes exclusive credit card and retail banking category marketing and promotional rights around the NCAA's 88 Divisions I, II and III men's and women's championship events throughout the year. "Strengthening...