Cirque Signs Infiniti As Global Auto Partner

Infiniti has expanded its sponsorship with Montreal-based Cirque du Soleil, to become the organization's Exclusive Global Automotive Partner. Financial terms of the new deal were not disclosed. "Our new sponsorship with Cirque du Soleil will show that Infiniti is much more than exciting machines that move you from one place to another. Infiniti has an emotional, inspirational appeal, offeri...

Links 03/23/10

Deals Mary J. Blige Partners with Degree DeodorantUnivision & Subway Team Up For Fresh Faces in #MusicItalian gov't agency bringing "Made in Italy" message to MSG tonightLive Nation, Starwood Announce Global ExtensionSAP Continues Sponsorship of 505 Sailing Class at Kieler WocheAVP Renews Power Balance DealCoca-Cola & MSG Celebrate 100 Years Together By Extending Landmark #SponsorshipA...

How Not To Take A Sponsorship Rejection

The unfortunate reality of sponsorship is it's a game of 80% "nos," 15% "maybes," and 5% "yeses." Don't dump these #'s in a powerpoint (just for illustration). Sponsorship is all about being resilient and gracefully using a "no" to get to the next "yes." Here's a good example of what NOT to do when you get that next rejection letter. If all else fails, just take it out on the printer, not...

Mets Get New Naming Partner

Relax. Citi isn't going anywhere -- as far as the Mets are concerned at least. We're talking the Mets' Spring Training home stadium in Port St. Lucie, Florida. The New York Mets and Digital Domain Holdings yesterday announced a new eight year partnership that will replace Core Communities, which according to the New York Times owes the Mets tens of thousands of dollars in late sponsorship payme...

ROI of Last Resort: 'A Great Tax Write-Off'

Everyone's thinking about tax write-offs right about now, even NASCAR drivers. Eric McClure of Team Rensi Motorsports and the Hefty Ford #24 offers a candid look at the business side of sponsoring a Sprint Cup car. photo credit

Nestle Pure Life Partners With Keep America Beautiful

Keep America Beautiful and bottled water brand, Nestle Pure Life, have agreed to a partnership that will run through 2013 and include official sponsorship of the 2010 Great American Cleanup, Keep America Beautiful's cornerstone community improvement event. "Nestle Pure Life bottled water has a long tradition of striving to keep families and their communities healthy," said Rick Tanner, vice ...

Links 03/24/10

Deals Nestle Pure Life Partners With Keep America BeautifulArbella will sponsor #Boston Celtics play-off runAdidas Expands NBA Deal to EuropeMets Get New Naming Partner for Port St. LuciePrince to Sponsor Easter Bowl Junior #Tennis Tournament Trends Nascar's Most Valuable TeamsRicketts: Toyota deal can be worked outOakland Marathon Rolls On Despite Lack of TitleGM has cut #spon...

Earth Day Balks At Lawn Care Sponsorship

Earth Day organizers have returned a major sponsorship less than a month before the sponsor, TruGreen-Chemlawn, was set to promote a message of sustainable lawn care at the organization's 40th anniversary flagship event in Washington. What would cause organizers to do that? On March 16, six days after announcing the Earth Day sponsorship, TruGreen was fined $500,000 by The New York State De...

Nissan Will Lead Pace in Boston

Nissan North America will be the official and exclusive vehicle sponsor for the 2010 Boston Marathon. The agreement, announced today by The Boston Athletic Association, will include the three day John Hancock Sports and Fitness Expo and make Nissan the official pace vehicle for the Boston Marathon and Boston Athletic Association 5K. Nissan will activate the partnership online through its ...

Chevrolet Extends FLW Outdoors Sponsorship

Chevrolet, a longtime partner and supporter of tournament fishing, has announced it is extending its partnership with FLW Outdoors. New terms for the partnership, which began in 1996, were not disclosed. "Chevrolet's commitment to this industry is second to none and we are excited about continuing our long-term relationship with them," said Trisha Blake, Senior Vice President & Chief Marke...