Absolut Mixes Up Exclusive JAY-Z/MSG Content

As part of Absolut Vodka's MSG Concert Series sponsorship launched last year, the Pernod Ricard brand is today debuting "NY-Z" -- a 14-minute short film including JAY-Z and directed by popular music and culture photographer Danny Clinch. Featuring exclusive footage of artists JAY-Z and John Mayer as they prepare for MSG's September 11 benefit concert, NY-Z offers a glimpse into the life of the ...

Oi, Brazil's Largest Telecom, Becomes FIFA 2014 Sponsor

Brazil’s largest telecommunications company, Oi, has signed an agreement with FIFA to be the first Brazilian sponsor for the 2014 FIFA World Cup Brazil. Oi is the largest telecommunications company in Brazil, offering local and long-distance voice transmission, mobile telephony, data communication, internet and entertainment. The agreement, which begins in 2011 running through 2014, will ma...

IEG Conference Tweetlog

Just in case you couldn't make it to the IEG Conference in Chicago, we've culled the twitterverse to find the most interesting insights from an enthusiastic band of sponsorship tweeps in attendance. It will be updated through Wednesday so check back periodically. (Note: Twitter is a short form communication platform so grammar/abbreviations may reflect that). Day 1: MMahoney13: Sponsor De...

Links 03/22/10

Deals Major League Gaming returns with new title sponsorshipsNASCAR hall sponsorships start to roll inThe Learning Experience Partners with NHL's PanthersVestas Renews Lego #SponsorshipHyundai Teams Up With Legoland GermanyNETS Basketball Signs First Team-Only #Sponsorship for BrooklynItalian gov't agency bringing "Made in Italy" message to MSGBrazil's Largest Telecom Becomes FIFA's Fi...

Univision & Subway Team Up For Fresh Faces in Music

Subway Restaurants has teamed up with Univision, the largest Spanish-language radio broadcaster in the U.S., to sponsor the Univision Radio Concert Series. Each concert will feature an opening act performance by an up-and-coming artist, sponsored by Subway and will be leveraged through a recently launched micro-site entitled "SUBWAY Artistas Frescos" (SUBWAY Fresh Face Artists), where listeners...

Xerox Behind-the-Scenes @ The Dubai Tennis Championship

Xerox Emirates, now in its 10th consecutive year as sponsor of the Dubai Tennis Championship, makes photocopying, printing, faxing and any other documentation activities a snap during the two-week event. See for yourself in the video below. Dubai's soaring futuristic skyline is a great backdrop to talk Xerox's efficiency and innovation, but what about sustainability? Let's hope this was also so...

"Made in Italy" Coming to MSG

Buonitalia SpA, the Rome-based governmental agency responsible for promoting, internationalizing, and safeguarding Italian agricultural products, has inked a deal with Madison Square Garden around the New York Knicks. The goal is to get the "Made in Italy" message out and drive consumers to sample Italian-made products with Protected Designation of Origin and Protected Geographical Indication s...

Live Nation & Starwood Take Partnership Overseas

After the first year of their domestic partnership, Starwood Hotels & Resorts and Live Nation today announced that they will expand their sponsorship alliance beyond North America to include Europe, Asia and the Middle East. The crux of the partnership centers around providing exclusive experiences to members of Starwood's loyalty program, Starwood Preferred Guest. In preparation for the in...

Coke & MSG Celebrate 100 Years Together

Madison Square Garden and The Coca-Cola Company have extended their sponsorship to include assets in the renovated MSG, continuing a relationship that dates back 100 years and is believed to be one of the longest running marketing partnerships in sports and entertainment. Coca-Cola will be the exclusive non-alcoholic beverage partner for all of Madison Square Garden's New York based venues, ...

2010 World Cup: Starting Point For ESPN's New Cross Media Measurement Initiative

ESPN continues to beef up its research capabilities by looking outside of its own four walls. Yesterday at the ARF’s Re:think 2010 conference in New York, ESPN Research+Analytics unveiled a wide ranging cross-media research initiative, which it hopes will more comprehensively study consumer behavior around major sporting events like the 2010 FIFA World Cup South Africa. By partnering with...