Supersize This!

Recently, we came across an interesting partnership between the Golden Arches and the ancient sport of Sumo in Japan. After digging a little more, come to find there is perhaps no sports marketing case that better illustrates the need for cultural customization when it comes to sponsorship strategy. Raise your hand if you've spotted an in-store activation like this specially designed seat for s...

Canadian Solar Sponsors SJ Sharks Playoff Run

Canadian Solar, one of the world's largest solar panel producers, will serve as the presenting sponsor for the San Jose Sharks' 2010 playoff campaign. “We are pleased to bring Canadian Solar on board as the presenting sponsor for the Sharks 2010 playoff run,” said Malcolm Bordelon, executive vice president of business operations, San Jose Sharks. “The game of hockey started in Canada and, a...

Links 03/29/10

Deals Toronto Blue Jays, Rogers Centre Welcome Back Honda CanadaShowtime Takes Darlington Title #SponsorshipSubaru gallops into continued #sponsorship of UK show jumpingCofidis extends sponsorship until 2012SUM Boosts Sponsor Roster for Mexican National TeamHP to be Official Networking Sponsor of Ryder Cup 2010Lifetime 'Wraps' #NASCAR Deal To Support Return Of 'Army Wives'U. of Del. to...

Sojern Lines Up Boarding Pass Sponsors

With airlines now charging for things like food and bags, it was only a matter of time before the industry found a way to tap the revenue potential of partnering with complimentary services. Omaha-based, Sojern, hopes to change that having signed up all of the hub-and-spoke airlines to use their contextual advertising services. The Arizona Republic reports that US Airways is the latest to i...

Post Production Firm Sponsors Tribeca Film Festival

Post-production firm, Company 3, has signed on as an Industry Sponsor of the 2010 Tribeca Film Festival, in a deal that includes significant in-kind contribution. As an Industry Sponsor, Company 3 will be offering $100,000 in post production services to the winners of the Best New York Narrative and Best New York Documentary Awards, co-hosting the New York Filmmakers party on April 20th, a...

Delta To Showcase "Service" With Target Field Concierge

Delta, which acquired Minneapolis-based Northwest Airlines in 2008 and through the subsidiary has been a Minnesota Twins sponsor since 1991, will continue its partnership in the team's new stadium, Target Field. As part of the multi-year partnership officially announced today, Delta will become the team's official airline and sponsor the Delta SKY360 Legends Club, a club-level space where t...

Links 03/30/10

Deals Delta Signs As Official Airline of Minnesota TwinsChiquita, 'The Dr. Oz Show' and HealthCorps Partner for Child Nutrition InitiativeCompany 3 Sponsors Tribeca Film FestivalSheffield United signs #sponsorship deal with Molson CoorsLive Nation signs Sleep Country to Amphitheatre naming rights in PortlandEastern Bank Grabs Exclusive Sponsorship Of All NESN Sox Games Trends ...

NYC & Co. Alliance Supports American Airline's NYC Expansion

American Airlines is bolstering its service in New York City by today announcing plans to add seven new destinations served by 23 additional flights at LaGuardia and JFK. To make sure that American's customers are aware of it, the airline has signed a partnership agreement with NYC & Company, the city's official marketing, tourism and partnership organization. For the airline, the alliance...

World's Largest Photography Fest Gets New Title

The world's largest photography festival has a new partnership with Scotiabank as the event's title sponsor. Scotiabank and CONTACT announced the Toronto festival's renaming to Scotiabank CONTACT Photography Festival earlier today, and introduced the Scotiabank Photography Award for 2011. "At Scotiabank, we pride ourselves on our commitment to art, culture and heritage in the communities whe...

Nivea Takes AVP Title Sponsorship

Nivea and the AVP today announced Nivea as the pro beach volleyball tour's new title sponsor, replacing Crocs. The multi-year partnership makes Nivea the exclusive skin and personal care product of the AVP. The partnership includes promotional and marketing rights to all of the AVP tour and "advances Nivea's mission to bring people closer together by tying the brand closely to impactful mom...