Burger King Gets Personal With Photo Campaign

BK, a pioneer of both consumer personalization and creative advertising, has combined the two ideas in this new photo campaign from Ogilvy Brazil. First thought was this sounds like a downright scary psychographic study of the average Whopper-eater, but come to find it's a pretty clever new campaign where the consumer's picture is snapped and instantly printed on the outside of the wrapper. If ...

Shriners Protest Live Nation's Indy Naming Rights

On March 16th Live Nation, which has a 50 year agreement to manage Indianapolis' Murat Centre, announced the venue would be renamed Old National Centre under a three year agreement with Evansville-based Old National Bank. Now that the new marquee is up, the owner of the building, the Murat Temple Association, may be getting ready to launch a legal battle to revoke the naming rights Live Nation ...

Renewable Energy Co. Renews Lego Deal

In an age of social networking and video games, Legos may not come to mind when you think fast growing after school activity, but this year more than 170,000 children from 56 countries are expected to participate in the FIRST LEGO League (FLL). What is First Lego League? An alliance between FIRST and The Lego Group that aims to engage children ages 9-16 in playful and meaningful learning while ...

LEGOLAND's Curious Attempt At Auto Globalization

Finding a responsible, financially healthy and customer-friendly automaker that pays their sponsorship bills these days isn't easy. That's why it seems Legoland has traveled the world in search. With the U.S. auto industry in flux, a Swedish automaker's sponsorship of Legoland California doesn't seem that far fetched, but then we got wind over the weekend that Korean automaker, Hyundai, was s...

Absolut Mixes Up Exclusive JAY-Z/MSG Content

As part of Absolut Vodka's MSG Concert Series sponsorship launched last year, the Pernod Ricard brand is today debuting "NY-Z" -- a 14-minute short film including JAY-Z and directed by popular music and culture photographer Danny Clinch. Featuring exclusive footage of artists JAY-Z and John Mayer as they prepare for MSG's September 11 benefit concert, NY-Z offers a glimpse into the life of the ...

Oi, Brazil's Largest Telecom, Becomes FIFA 2014 Sponsor

Brazil’s largest telecommunications company, Oi, has signed an agreement with FIFA to be the first Brazilian sponsor for the 2014 FIFA World Cup Brazil. Oi is the largest telecommunications company in Brazil, offering local and long-distance voice transmission, mobile telephony, data communication, internet and entertainment. The agreement, which begins in 2011 running through 2014, will make...

IEG Conference Tweetlog

Just in case you couldn't make it to the IEG Conference in Chicago, we've culled the twitterverse to find the most interesting insights from an enthusiastic band of sponsorship tweeps in attendance. It will be updated through Wednesday so check back periodically. (Note: Twitter is a short form communication platform so grammar/abbreviations may reflect that). Day 1: MMahoney13: Sponsor Decis...

Links 03/22/10

Deals Major League Gaming returns with new title sponsorshipsNASCAR hall sponsorships start to roll inThe Learning Experience Partners with NHL's PanthersVestas Renews Lego #SponsorshipHyundai Teams Up With Legoland GermanyNETS Basketball Signs First Team-Only #Sponsorship for BrooklynItalian gov't agency bringing "Made in Italy" message to MSGBrazil's Largest Telecom Becomes FIFA's First B...

Univision & Subway Team Up For Fresh Faces in Music

Subway Restaurants has teamed up with Univision, the largest Spanish-language radio broadcaster in the U.S., to sponsor the Univision Radio Concert Series. Each concert will feature an opening act performance by an up-and-coming artist, sponsored by Subway and will be leveraged through a recently launched micro-site entitled "SUBWAY Artistas Frescos" (SUBWAY Fresh Face Artists), where listeners...

Xerox Behind-the-Scenes @ The Dubai Tennis Championship

Xerox Emirates, now in its 10th consecutive year as sponsor of the Dubai Tennis Championship, makes photocopying, printing, faxing and any other documentation activities a snap during the two-week event. See for yourself in the video below. Dubai's soaring futuristic skyline is a great backdrop to talk Xerox's efficiency and innovation, but what about sustainability? Let's hope this was also so...