Super Bowl XLVII: 18 Brands That Have Bought In

With the new year right around the corner, it's time to start talking about the Super Bowl, and more specifically, which brands will be forking over nearly $4 million to be a part of it. While the field is not yet complete, Ad Age is keeping a running list of the brands that have bought in. Here's the list so far with a few spots left to fill... Anheuser-Busch InBev Audi Best Bu...

Heineken Celebrates 140 With 5,000 Bottle Video Wall Fans Can Post To

To mark 140 years, Dutch brewer, Heineken, today is asking fans to post to its wall. This may seem extraordinarily uninteresting, until you consider that it's not their Facebook wall, but rather the wall of their original 140-year old brewery in Amsterdam and the video wall board they've created is made out of 5,000 of the brand's iconic green bottles. Fans can post their message at bit.ly/cele...

How To Build and Manage A Page For Your Sponsorship Opportunity

We get asked a lot about how to add a property (i.e. sponsorship opportunity) to SponsorPitch's Property Index. Here's a quick step-by-step tutorial that walks you through the 5-step process for creating a new property page and how to get started managing your new page. If a page already exists for your property on SponsorPitch, you can simply click the 'Manage This Page' button on the right ha...

Want To Win At 5-Hour Energy's New Mobile Game? Steer Clear of the Coffee!

Everybody's favorite energy shot, 5-hour Energy, has launched a new mobile game called 5-hour ENERGY Work Day Marathon, which will give players the chance to win real prizes related to the company's sponsored events and celebrity partners like Jim Furyk and Clint Bowyer. The game can be found here in the iTunes app store. The game is basically an obstacle course to get through the work day,...

H&M's New Beckham Campaign May Catch You Off-Guard

Almost nude, 10-foot David Beckham statues have been placed in five Manhattan locations as part of a new H&M underwear marketing campaign. Similar silver statues to the one below in Flatiron have also been placed in prominent locations around Los Angeles and San Francisco. The latest campaign ups the ante on H&M's expanding underwear campaign, which recently projected Beckham in his briefs onto...

Can This Commodity Stem Price Decline With 750% Increase In Promotional Spend?

Hard times in the Maine lobster market, may mean good times for New England-based properties that can increase consumer appetite. With the price of Maine lobsters down about 30% since last year, Maine's Lobster Advisory Council has unanimously voted to approve a brand new $3 million promotional budget, which is a 750% increase over the roughly $400,000 that the Lobster Promotional Council curre...

Here's Why Every Big Media Company Now Wants To Get In The Sponsorship Game..

Added value events are nothing new to old media, but it sure seems that "sponsorship" is the term du jour for media companies looking to sell brands on a mix of what traditional sponsorship professionals would see as primarily ad-based assets. This leaves some in the industry scratching their head. It's almost like advertiser has become a bad word so the next best thing is sponsor. Joe NeCastro...

Check Out CharityBuzz For A New Way To Fundraise

We're always on the look out for cool new services that might be able to help out our members. So when Carbon NYC recently asked us to offer up a summer internship for charity on fellow NYC-based startup, CharityBuzz.com, we were intrigued to learn more. Altruism aside, we could use an extra pair of hands this Summer! CharityBuzz helps more than 1,000 nonprofits harness a new, collaborative...

Phone Maker Kicks Off 'Biggest Marketing Campaign Ever' With Entertainment Deals

Last October, SponsorPitch clue'd you into the role that events would play in what Nokia was billing as its biggest marketing campaign ever -- by a factor of three. Now that the Lumia has officially launched, we're seeing those plans come to fruition. Six Flags Entertainment has secured a marketing partnership with Nokia to support the launch of the new Lumia 900. A custom Lumia application wi...

Bankrolled: NYC's Bike Share Program Gets $41M Financial Services Sponsor

10,000 blue bikes will soon be available throughout New York City, as part of this summer's launch of NYC Bike Share, which we profiled here last September. Why blue? Because Citi is reportedly paying $41 million to sponsor the program. MasterCard will also chip in $6.5 million to be Citi Bike's payment sponsor, adding “PayPass Tap & Go” to the bike share stations. Banks and bikes of course are...