Report: Crowdfunding Platforms Raise $1.5B in '11

According to a recent report, of the $1.5 billion that crowdsourcing platforms raised in 2011, sponsorship/donation platforms like Kickstarter, where funders were motivated by philanthropic or sponsorship incentives, raised more than a third or $676 million. Here's an abridged version of the report from crowdsourcing.org. #trendstag

Social Media Helps Hockey Club Score New Sponsorship Deals

Can Twitter kick-start a sponsorship discussion? We've seen it in the past and it seems at least one other club is pretty adept at the social media sponsorship outreach. Social media has helped the AHL's Milwaukee Admirals sell tickets and land three new sponsorship deals, according to an article from the Milwaukee Business Journal. #sellingtag

Chipotle Aims To Expand Event Marketing Platform

After drawing 17,000 people for its first Cultivate food and music festival in Chicago last October, America's favorite fast casual burrito chain, Chipotle, has its eye on expanding the Cultivate platform to similar events in other cities throughout the country. This year, the Colorado-based company will expand its Cultivate footprint to at least one other city, Denver, with many others cities ...

SunPeaks Closes More Sports Deals To Support Geo Expansion

Since we first wrote about Clotamin back in early April, the product's parent company, SunPeaks Ventures, has signed a rash of recent sports deals to promote its retail partnerships in a number of key markets. Zak's calls SunPeaks Ventures "a relatively new player in the $300 billion U.S. Pharmaceutical market" and today, the company is again getting a big stock bounce on the back of its first ...

Diageo Apologizes For Influencing The Outcome Of Awards It Sponsored

Diageo has issued an apology for what it called an "error of judgement" after smaller rival competitor, BrewDog, bluntly accused the multinational spirits producer of influencing the outcome of awards that it competed in and Diageo paid to sponsor. The brew-ha stems from this past Sunday's British Institute of Innkeeping Scottish Awards where BrewDog was up for 'Bar Operator of the Year.' Ac...

Live Nation Lifts Sponsorship Margins With Online Assets

Music industry bellwether, Live Nation, continues to see growth in its sponsorship and advertising sales segment on both the top and bottom line. Sponsorship and advertising revenue at the company increased $3.1 million, or 9%, during the first three months of 2012 as compared to the same period a year ago, but excluding the impact of foreign exchange rates, revenue increased $3.6 million, or ...

Beiersdorf Brand, Aquaphor, Takes Title To NYC Tri

Skincare brand, Aquaphor, will be the new title sponsor of the annual New York City Triathlon, which has been without a title sponsor since Nautica The new three-year agreement, which includes naming rights, as well as a variety of marketing and promotional components was announced this morning. "Today's announcement underscores Aquaphor's commitment to athletes, one of our core target audi...

Ganassi Changes Car Number To Celebrate Target Partnership

Target Chip Ganassi Racing will give the number 10 Target Honda of two-time Indianapolis 500 Winner Dario Franchitti a new look, changing it to the No. 50 for the 96th Running of the Indianapolis 500. The move is meant to honor Target's 50th Anniversary in 2012, nearly half of which have seen it partnered with Ganassi Racing. The Ganassi sponsorship is the longest in the company's history. ...

Motorsports Team Takes VIK To To A Whole New Level With 'Barter' Sponsor

Sponsorship negotiations can get sticky when it comes to placing the value into "value-in-kind." Afterall, most sponsorship deals involve at least some hard costs for the property, which makes straight barter deals a rarity. Nevertheless, bartering, often referred to as value-in-kind, in certain cases can make a lot of sense if it gives properties the opportunity to manage cash more efficiently...

Insight Bowl Asks Fans To Name Bowl Game

The Insight Bowl has changed its Twitter handle to _________Bowl and earlier today sent out a tweet asking fans to guess the name of the new game. Not a bad publicity move even if it is generating suggestions like the "Thank God we're no longer call the Insight Bowl Bowl." Here are some of the suggestions so far from the Twitterverse. #sellingtag