Footwear Brand Finds New Festival Deals

Timberland today announced it will add two festivals in four cities to its Fade to Green festival platform, which was launched at Sundance in 2009. The platform is intended to promote its eco-conscious Earthkeepers footwear collection made with recycled and environmentally-friendly materials. Timberland's new deals are with Mountainfilm in Telluride, CO and Wanderlust in Stratton, VT, Copp...

Twitter and ESPN Plan Branded Campaigns Around TV Sports

Twitter, looking to cash in on the sky-high volume of tweets about sports on TV, is launching a partnership with ESPN to create custom campaigns for brands around events like the World Series and the Super Bowl. Read More From Advertising Age >>

Paralyzed Driver Scores Medical Device Sponsorship In Quest For Indy 500

Medical device company, Coloplast, has sponsored Michael Johnson, formula racing's first paralyzed driver. As part of the sponsorship, the Minneapolis-based firm will provide modifications to Johnson's car including installing Coloplast's SpeediCath coated catheter to help Johnson compete. "Coloplast's mission is to improve patient quality of life. Michael Johnson embodies that mission. He ...

Beer Brand Takes Marketing To New Depths With Branded Submarine

To celebrate its 250th anniversary Irish beer giant, Guinness, has launched what may be one of the world's first branded submarines! That's right, if you win Diageo's über cool Sea Experience contest you could win a trip to the depths of the Baltic Sea near Stockholm. London-based architecture firm, Jump Studios, which has worked on land-based campaigns for brands like Nike and Levis, recently ...

Here's How One Property Turned Timely Data Into A Big New Deal

This may not be the biggest new sponsorship deal you see on SponsorPitch this year, this week, or even today, but it's surely indicative of how having the right information at the right time can lead to a game-changing sponsorship deal. And that's what we're all about helping you cut through the clutter to find your most relevant leads. No cookie-cutter proposals or 15% brokers needed. That's n...

House Passes Amendment To Cut Military Sponsorships

#trendstag

Armani Debuts Olympic Uniform With New Campaign

Fashion designer Giorgio Armani yesterday officially unveiled Armani's Olympic Collection, EA7, created to support its sponsorship of the Italian Olympic Team. An interesting touch - the national anthem is written in gold inside the jackets and sweatshirts. The collection is being supported by a new video campaign dubbed "The Sense of Being." British Emily Pidgeon (Middle Distance Running) ...

Watch Live As Nascar Fans Go Nuts Over @BettyMcCollum04 Sponsorship Tweets

Just when you thought we were going to ease into the weekend, Congresswoman Betty McCollum has re-energized nascar fans, creating quite a firestorm on Twitter. Watch the feedback live here as McCollum, not content to have put an end to military sports sponsorship, continues to flame the debate with a stream of tweets on the topic. If Twitter breaks you'll know who to blame.

Just In Time For Summer, Ogilvy Launches Sprite Shower

Ogilvy and Sprite Brazil recently rolled out a giant beachside shower in Rio shaped like a Sprite soda machine. Pretty novel stuff. Check it out. H/T: Darren Rovell. #activationstag

International Sailing Fed Scores Official Hotel

IHG, one of the world's largest hotel companies, has become official hotel provider to the International Sailing Federation in a deal that will run through December 2013. The sponsorship provides IHG with extensive marketing and image rights to ISAF and will provide discounted rates to ISAF members. The partnership will allow ISAF members to book rooms at exclusive rates at IHG hotels includ...