Here's Why Every Big Media Company Now Wants To Get In The Sponsorship Game..

Added value events are nothing new to old media, but it sure seems that "sponsorship" is the term du jour for media companies looking to sell brands on a mix of what traditional sponsorship professionals would see as primarily ad-based assets. This leaves some in the industry scratching their head. It's almost like advertiser has become a bad word so the next best thing is sponsor. Joe NeCastro...

Check Out CharityBuzz For A New Way To Fundraise

We're always on the look out for cool new services that might be able to help out our members. So when Carbon NYC recently asked us to offer up a summer internship for charity on fellow NYC-based startup, CharityBuzz.com, we were intrigued to learn more. Altruism aside, we could use an extra pair of hands this Summer! CharityBuzz helps more than 1,000 nonprofits harness a new, collaborative m...

Phone Maker Kicks Off 'Biggest Marketing Campaign Ever' With Entertainment Deals

Last October, SponsorPitch clue'd you into the role that events would play in what Nokia was billing as its biggest marketing campaign ever -- by a factor of three. Now that the Lumia has officially launched, we're seeing those plans come to fruition. Six Flags Entertainment has secured a marketing partnership with Nokia to support the launch of the new Lumia 900. A custom Lumia application wi...

Bankrolled: NYC's Bike Share Program Gets $41M Financial Services Sponsor

10,000 blue bikes will soon be available throughout New York City, as part of this summer's launch of NYC Bike Share, which we profiled here last September. Why blue? Because Citi is reportedly paying $41 million to sponsor the program. MasterCard will also chip in $6.5 million to be Citi Bike's payment sponsor, adding “PayPass Tap & Go” to the bike share stations. Banks and bikes of course...

Report: Crowdfunding Platforms Raise $1.5B in '11

According to a recent report, of the $1.5 billion that crowdsourcing platforms raised in 2011, sponsorship/donation platforms like Kickstarter, where funders were motivated by philanthropic or sponsorship incentives, raised more than a third or $676 million. Here's an abridged version of the report from crowdsourcing.org. #trendstag

Social Media Helps Hockey Club Score New Sponsorship Deals

Can Twitter kick-start a sponsorship discussion? We've seen it in the past and it seems at least one other club is pretty adept at the social media sponsorship outreach. Social media has helped the AHL's Milwaukee Admirals sell tickets and land three new sponsorship deals, according to an article from the Milwaukee Business Journal. #sellingtag

Chipotle Aims To Expand Event Marketing Platform

After drawing 17,000 people for its first Cultivate food and music festival in Chicago last October, America's favorite fast casual burrito chain, Chipotle, has its eye on expanding the Cultivate platform to similar events in other cities throughout the country. This year, the Colorado-based company will expand its Cultivate footprint to at least one other city, Denver, with many others cities ...

SunPeaks Closes More Sports Deals To Support Geo Expansion

Since we first wrote about Clotamin back in early April, the product's parent company, SunPeaks Ventures, has signed a rash of recent sports deals to promote its retail partnerships in a number of key markets. Zak's calls SunPeaks Ventures "a relatively new player in the $300 billion U.S. Pharmaceutical market" and today, the company is again getting a big stock bounce on the back of its first ...

Diageo Apologizes For Influencing The Outcome Of Awards It Sponsored

Diageo has issued an apology for what it called an "error of judgement" after smaller rival competitor, BrewDog, bluntly accused the multinational spirits producer of influencing the outcome of awards that it competed in and Diageo paid to sponsor. The brew-ha stems from this past Sunday's British Institute of Innkeeping Scottish Awards where BrewDog was up for 'Bar Operator of the Year.' Acco...

Live Nation Lifts Sponsorship Margins With Online Assets

Music industry bellwether, Live Nation, continues to see growth in its sponsorship and advertising sales segment on both the top and bottom line. Sponsorship and advertising revenue at the company increased $3.1 million, or 9%, during the first three months of 2012 as compared to the same period a year ago, but excluding the impact of foreign exchange rates, revenue increased $3.6 million, or ...