Watch: Nike's New Soccer Ad

Nike's new viral ad for Euro 2012, which includes a LeBron James cameo, asks fans to find the hidden tunnels and unlock exclusive content marking a major shift in ad strategy according to Wieden+Kennedy London which created the spot. “Instead of making a big ad for TV then putting together a bolt-on interactive version, what we have done is make a interactive film and experience, then created...

[VIDEO] Beckham Plays Beethoven For Samsung Olympics Activation

Check out this awesome viral ad created by Samsung with Olympic Games Ambassador David Beckham. Using some precise footwork and a 15-foot wall of drums, Beckham used the GALAXY Note and the illustrative capabilities enabled by the S Pen to recreate Beethoven's Ode To Joy. #activationstag

The Sports Sponsor Of The Year Is...

Via Sports Business Journal, Bridgestone last night took home Sports Sponsor of the Year at the publication's annual Sports Business Awards here in New York. In the video below, VP Consumer Marketing Phil Pacsi explains to SBJ how the Nashville-based tire company created a successful sponsorship strategy that goes extends well beyond endemic motorsports to include strong ties to sports like foo...

New Nike App Aims To Help You Fine Tune Your Golf Swing

Nike's new NG360°s app for iPhone may seem like a dream come true for those that are sick of trying to keep track of paper scorecards, but it ultimately aims to be much more than that. The new free app released this week will let golfers capture videos of their swing, upload them and get instruction from Nike Golf’s team of certified instructors. “This is about serving the golf athlete. It’s ...

Crafting Your Sponsorship Pitch

Okay, first let me state that I have worked for several big brands in my lifetime, and I’ve seen the deluge of sponsorship proposals that they get on a weekly basis. It’s literally in the hundreds, if not thousands, per week. I’ve also had the privilege of seeing some real doozies for proposals in my time, so know that your crappy proposal also has some distant cousins. But crafting a pitch th...

Fashion House Nets Major Sponsorship With Barclays Center

Not to be outdone by DKNY's major presence throughout the Rangers recent playoff run, Calvin Klein will debut an exclusive courtside club across the river at Barclays Center. The deal announced today makes Calvin Klein the seventh founding partner of the Brooklyn Nets new home in a deal reportedly valued at "north of $4 million annually." Phillips Van Heusen, owner of Calvin Klein, expects to...

Coming Soon: The Angry Birds Credit Card

Coming close on the heels of American Express' Farmville partnership, it seems Rovio Entertainment is readying for the launch of an Angry Birds credit card with Russian bank, Promsvyazbank, and Internet Retail Solutions. The card it seems will be branded with AmEx competitor, MasterCard. Read More From Mashable >> #dealstag

Report: Man-U To Make The Switch To Chevy

Audi looks to be on the way out at Old Trafford. Earlier today reports surfaced that Manchester United, one of the world's most famous soccer clubs, will announce a new sponsorship with Chevy, the world's largest automaker. The Detroit-based automaker announced in February that it would bring the Chevy Camaro to the UK this year. The sponsorship deal between Man-U and Chevy is expected to be fo...

The Cost of Ambush Marketing

With just under two months before the long awaited London 2012 Olympic Games begin, the media spotlight is certainly on Britain. Companies across the country are expecting the Olympic Games to have a positive effect on business with the influx of tourists creating a rare opportunity for an expansive global audience. Some companies in the UK simply want their marketing messages to support the Ol...

Study: Music Festival Fans Most Likely To Remember Beer Sponsors

Well, this might not come as a big surprise, but among several interesting nuggets of information we pulled out of this well-worth reading Havas Sports & Entertainment survey was this: music festival sponsors in the beer category are by far the most memorable among recall, sometimes ranking ahead of even the title sponsor and scoring nearly twice the recall of less stimulating categories li...