Study: Consumers Want More Cause

According to a new study from Boston-based communications and branding agency, Cone, LLC, 83 percent of consumers want more of the products, services and retailers they use to benefit causes. Forty-one percent of Americans say they have purchased a product in the past year because it was associated with a social or environmental cause (41%), a two-fold increase since Cone first began measuring ...

Frontier Airlines Scores College Sports Sponsorships

Frontier Airlines is now the official airline of Colorado State University, University of Colorado and University of Wyoming athletics. “These schools are an important part of the Rocky Mountain region where Frontier Airlines was born and bred,” said Ian Arthur, vice president of marketing and branding. “Frontier employs many alumni of these three schools and we look forward to forming long...

Grand Touring Vodka Adds Monster Mile to Motorsports Portfolio

Grand Touring Vodka, already a sponsor of JR Motorsports and Daytona International, has entered into a multi-year agreement with Dover International Speedway that will make GT Vodka the “Official & Exclusive Vodka” of Dover International Speedway. The agreement includes extensive signage at the Monster Mile that will place GT Vodka’s logo on the entire length of the inside of the pit road wall....

Life Time Fitness Becomes T-Wolves Practice Partner

Minnesota-based Life Time Fitness has secured the naming rights to the Timberwolves practice facility in a deal that will rename the expanded practice facility the Life Time Fitness Training Center. The training center naming rights deal is part of a larger new multi-year corporate partnership agreement between the Timberwolves and Life Time Fitness. Terms of the deal were not disclosed. L...

San Fran's B.A.R.T. to Consider Station Naming Rights

On Thursday, the BART Board of Directors will consider revenue-generating proposals that would use space in and around trains for new advertising opportunities. The goal of the new initiative is to in part offset a projected $7.5 billion capital funding deficit the city is expected to face over the next 30 years. BART, which already sells outdoor media through a firm, Titan Advertising, brou...

Four PGA Tour events could be without title sponsors in 2011

Commissioner Tim Finchem believes the PGA Tour has made good progress in difficult economic circumstances but predicts the U.S. circuit could be without up to four title sponsors for the 2011 season. Read More >>

'World's Local Bank' To Be First Int'l Title Sponsor of an Abu Dhabi Sporting Event

Abu Dhabi Tourism Authority (ADTA) and HSBC have entered into a five-year partnership which sees the bank become title sponsor of Abu Dhabi's flagship PGA European Tour event, marking the first title sponsorship of an Abu Dhabi sporting event by an international company. "This partnership ushers in a new era for the championship and golf in Abu Dhabi," said His Highness Sheikh Sultan bin ...

Army Athletics Drafts Official Bank

The United States Military Academy has agreed to a partnership that will designate Provident Bank as the “Official Bank of Army Athletics” with exclusive bank sponsorship for all Army athletic events including Army football, men’s and women’s basketball, hockey and lacrosse. As part of the exclusive bank sponsorship, Provident Bank will have an area where fans can learn more about the bank’s...

P&G Extends Naming Rights for Gillette Stadium

Gillette has opted to extend its exclusive naming and sponsorship rights of Gillette Stadium through the 2031 football season. The original deal, which began in 2002, was set to expire in 2017. The 68,756-seat, open-air facility is home of the NFL's New England Patriots and Major League Soccer's New England Revolution. "This extension continues our successful relationship with the Kraft fami...

Sheraton Extends Hawai'i Bowl Sponsorship by 3 Years

Sheraton Hotels and Resorts Hawai‘i has signed a three-year extension to remain as title sponsor of the Sheraton Hawai‘i Bowl through 2013. “Starwood and Kyo-ya are committed to supporting the Sheraton Hawai‘i Bowl in its effort to provide the community, and the University of Hawai‘i, with a premier sporting event,” said Keith Vieira, senior vice president of operations – Hawai‘i and French ...