Army Athletics Drafts Official Bank

The United States Military Academy has agreed to a partnership that will designate Provident Bank as the “Official Bank of Army Athletics” with exclusive bank sponsorship for all Army athletic events including Army football, men’s and women’s basketball, hockey and lacrosse. As part of the exclusive bank sponsorship, Provident Bank will have an area where fans can learn more about the bank’s p...

P&G Extends Naming Rights for Gillette Stadium

Gillette has opted to extend its exclusive naming and sponsorship rights of Gillette Stadium through the 2031 football season. The original deal, which began in 2002, was set to expire in 2017. The 68,756-seat, open-air facility is home of the NFL's New England Patriots and Major League Soccer's New England Revolution. "This extension continues our successful relationship with the Kraft family...

Sheraton Extends Hawai'i Bowl Sponsorship by 3 Years

Sheraton Hotels and Resorts Hawai‘i has signed a three-year extension to remain as title sponsor of the Sheraton Hawai‘i Bowl through 2013. “Starwood and Kyo-ya are committed to supporting the Sheraton Hawai‘i Bowl in its effort to provide the community, and the University of Hawai‘i, with a premier sporting event,” said Keith Vieira, senior vice president of operations – Hawai‘i and French Po...

Your Name Here: Airport Terminal Seeks Sponsorship

Imagine pulling into the Emprise Bank Long-Term Parking outside of the Koch Industries Terminal at Mid-Continent Airport. You check-in at the Pizza Hut Ticket Counter before heading off down the Spirit AeroSystems Concourse to find your departure gate. Read More >> photo credit

Toyota, Microsoft & CITGO Sponsor Smithsonian Mag's Museum Day

Smithsonian Magazine's 6th Annual Museum Day, which opens the doors to 1,000 participating museums and cultural institutions throughout the country to visitors free of charge, has signed on Toyota Avalon as presenting sponsor. Toyota will provide tours, contests and giveaways at museums throughout the country in promotion of its Avalon line. Toyota will also make a donation to museum programm...

Allianz Renews with F1, Brands Safety & Medical Vehicles

German insurance giant, Allianz, has renewed its Formula One sponsorship, which began in 2007. As in past years, Allianz will utilize Formula One to highlight the importance of risk management and road safety. Allianz will continue to utilize Formula One to communicate the topics of risk management and road safety. Allianz will be prominently branded on the Safety Car and the Medical Car use...

Activation Tactic of the Week

Brands looking for new ways to capture the attention of thousands of fans in-venue and a multitude of others watching at home should take a close look at the following video, which showcases how SL Benfica, a Portugal banking institution, leveraged fans streaking to drive awareness for their brand. While streaking (referred to as a pitch invasion in the spot) is commonly frowned upon in the Un...

122nd Rose Parade Gets First Presenting Sponsor

American Honda Motor Co., Inc. will become the first Presenting Sponsor of the Rose Parade. The announcement was made at the annual membership kickoff celebration at the Rose Bowl stadium. The 122nd Rose Parade, Presented by Honda, will be themed: “Building Dreams, Friendships & Memories.” Although the 2011 Parade will be the first Rose Parade officially presented by Honda, it represents ...

Disney Makes Amway A Magic Kingdom

In a deal announced on Friday, Walt Disney World will be the “official theme park of the Orlando Magic” and Disney Cruise Line will be the “official cruise line of the Orlando Magic.” Disney Parks will also be the presenting sponsor of the Amway Center atrium, which will be named the “Disney Atrium.” Check out what happened when the Magic's big man met up with Mickey. Disney will also tea...

Subway Named "Official Training Partner" Of ING NYC Marathon

Subway has signed a one-year sponsorship with NYC Road Runners that will make it the "official training partner" of the ING New York City Marathon. For more on the deal, check out Sports Business Daily.