Your Name Here: Airport Terminal Seeks Sponsorship

Imagine pulling into the Emprise Bank Long-Term Parking outside of the Koch Industries Terminal at Mid-Continent Airport. You check-in at the Pizza Hut Ticket Counter before heading off down the Spirit AeroSystems Concourse to find your departure gate. Read More >> photo credit

Toyota, Microsoft & CITGO Sponsor Smithsonian Mag's Museum Day

Smithsonian Magazine's 6th Annual Museum Day, which opens the doors to 1,000 participating museums and cultural institutions throughout the country to visitors free of charge, has signed on Toyota Avalon as presenting sponsor. Toyota will provide tours, contests and giveaways at museums throughout the country in promotion of its Avalon line. Toyota will also make a donation to museum progra...

Allianz Renews with F1, Brands Safety & Medical Vehicles

German insurance giant, Allianz, has renewed its Formula One sponsorship, which began in 2007. As in past years, Allianz will utilize Formula One to highlight the importance of risk management and road safety. Allianz will continue to utilize Formula One to communicate the topics of risk management and road safety. Allianz will be prominently branded on the Safety Car and the Medical Car u...

Activation Tactic of the Week

Brands looking for new ways to capture the attention of thousands of fans in-venue and a multitude of others watching at home should take a close look at the following video, which showcases how SL Benfica, a Portugal banking institution, leveraged fans streaking to drive awareness for their brand. While streaking (referred to as a pitch invasion in the spot) is commonly frowned upon in the ...

122nd Rose Parade Gets First Presenting Sponsor

American Honda Motor Co., Inc. will become the first Presenting Sponsor of the Rose Parade. The announcement was made at the annual membership kickoff celebration at the Rose Bowl stadium. The 122nd Rose Parade, Presented by Honda, will be themed: “Building Dreams, Friendships & Memories.” Although the 2011 Parade will be the first Rose Parade officially presented by Honda, it represents a ...

Disney Makes Amway A Magic Kingdom

In a deal announced on Friday, Walt Disney World will be the “official theme park of the Orlando Magic” and Disney Cruise Line will be the “official cruise line of the Orlando Magic.” Disney Parks will also be the presenting sponsor of the Amway Center atrium, which will be named the “Disney Atrium.” Check out what happened when the Magic's big man met up with Mickey. Disney will a...

Subway Named "Official Training Partner" Of ING NYC Marathon

Subway has signed a one-year sponsorship with NYC Road Runners that will make it the "official training partner" of the ING New York City Marathon. For more on the deal, check out Sports Business Daily.

Phillies Get Support with New Tech Services Deal

SupportSquad, a fast growing remote technical support company, announced that its latest branding campaign will include sponsorship of the Philadelpha Phillies. As part of the deal, SupportSquad tech support service will assist with the digital message boards within the Phillies infield. "SupportSquad is excited to be part of The Phillies tradition through this strategic sponsorship with ...

GE eyeing PGA developmental tour sponsorship

General Electric Co., the parent company of Louisville-based GE Appliances & Lighting, is in talks with the PGA Tour to become the title sponsor of the organization’s developmental golf tour. Read More >>

Houston's Bayou Bucket Secures Presenting Sponsor

State Farm Insurance will be the presenting sponsor for the annual Bayou Bucket football game in Houston, the crosstown rivalry game between the Houston Cougars and Rice Owls. The game will be called the Bayou Bucket presented by State Farm. "State Farm is proud to be a presenting sponsor of the Bayou Bucket," stated Ronnie Lee Vandiver, State Farm Marketing Manager. "We are pleased to align...