ESPN Study Says Cross-Platform Advertisers Have Higher Authenticity

ESPN XP, the network's cross-platform research project which is described in more detail here, released its findings at the ARF’s 360 Media and Marketing Super Council yesterday. The study utilized data from 15 research suppliers to measure media usage and advertiser effects across all media platforms - TV, Radio, Internet, Mobile and Print. World Cup content was used to study how consumers use...

Publix Picks Up Georgia Marathon Title

Publix has signed a multi-year deal making Publix the new title sponsor of the Georgia Marathon and Half Marathon. Publix replaces ING, which had sponsored the Marathin since 2007. The race will now be called the Publix Georgia Marathon and Half Marathon. “We feel that Publix and the Georgia Marathon and Half Marathon are a perfect fit,” said Founding Partner and CEO of US Road Sports, Greg...

BofA adjusts its game plan for sports sponsorships

Bank of America Corp. has a new quarterback for its sports sponsorships. Charles Greenstein, a 22-year employee whose tenure dates to FleetBoston Financial Corp., is taking over the bank’s sports portfolio as senior vice president and global sponsorship marketing executive. Read More >>

Bid for AmCup needs $270M in sponsorships

Supporters of San Francisco’s bid to host the next America’s Cup pledged to raise $270 million in sponsorship to cover the costs of the regatta if the event is held on the bay. Under a term sheet submitted to the city’s Board of Supervisors on Tuesday, bid backers said they expect to raise that amount after holding conversations with Bay Area-based corporations like Visa Inc., Wells Fargo & ...

Smashing Pumpkins Takes Heat for Tobacco Sponsorship

International public health advocates are protesting tobacco industry sponsorship of a major rock music festival in Jakarta, Indonesia, next month and calling on the Smashing Pumpkins and other popular bands to pull out unless the tobacco sponsorship is withdrawn. Spearheaded by the Campaign for Tobacco-free Kids, a slew of global anti-tobacco advocates have penned letters to the bands urging t...

Airports see funding source in naming rights

Wichita Mid-Continent is the latest airport to consider selling terminal naming rights in an effort to raise money. The airport's advisory board voted last week to recommend building a new terminal, a project that would cost $160 million. The funding source has already been determined, but selling the naming rights would "be a little extra to help us in these tough economic times," says Vict...

Ferring Pharmaceuticals Expands NSGA Relationship To Promote Active Aging

Ferring Pharmaceuticals Inc., on behalf of its osteoarthritis treatment, Euflexxa, will serve as the presenting sponsor of the 2010 National Senior Games Championships and EUFLEXXA Hockey Classic in Rochester, New York. The partnership is an expansion of a relationship with the NSGA that dates back to 2007. The National Senior Games Championships and EUFLEXXA Hockey Classic is an annual eve...

Gucci Renews Masters Show Jumping Event

Gucci has renewed its agreement with the European Equestrian Masters to be the title sponsor of the Gucci Masters for 2010 and 2011. “The Gucci Masters provides a perfect link to Gucci's values, prestige and culture," commented Frida Giannini, Gucci's Creative Director. "As we approach the House's 90th anniversary in 2011, it is an event that perfectly symbolizes the traditions we proudly c...

Kumho Continues Push Into College Sports

Coinciding with the kick-off to the college football season, tire manufacturer, Kumho Tire USA, has itself been on a tear kicking off sponsorships with several major college athletic programs throughout the country. Modern Tire Dealer reports that the company has this week signed its fourth collegiate sponsorship in as many weeks by cutting a deal with Texas Longhorns Football. The deal com...

Konica Minolta Re-Ups with Lax Events

Konica Minolta Business Solutions U.S.A. has renewed its commitment to college lacrosse, renewing title sponsorship of the Konica Minolta Face-Off Classic at M&T Bank Stadium in Baltimore and the Konica Minolta Big City Classic at the New Meadowlands Stadium in New Jersey. “We continue to value our long-term title sponsorship relationship with Konica Minolta,” said Inside Lacrosse Publisher...