Phillies Get Support with New Tech Services Deal

SupportSquad, a fast growing remote technical support company, announced that its latest branding campaign will include sponsorship of the Philadelpha Phillies. As part of the deal, SupportSquad tech support service will assist with the digital message boards within the Phillies infield. "SupportSquad is excited to be part of The Phillies tradition through this strategic sponsorship with a c...

GE eyeing PGA developmental tour sponsorship

General Electric Co., the parent company of Louisville-based GE Appliances & Lighting, is in talks with the PGA Tour to become the title sponsor of the organization’s developmental golf tour. Read More >>

Houston's Bayou Bucket Secures Presenting Sponsor

State Farm Insurance will be the presenting sponsor for the annual Bayou Bucket football game in Houston, the crosstown rivalry game between the Houston Cougars and Rice Owls. The game will be called the Bayou Bucket presented by State Farm. "State Farm is proud to be a presenting sponsor of the Bayou Bucket," stated Ronnie Lee Vandiver, State Farm Marketing Manager. "We are pleased to align o...

ESPN Study Says Cross-Platform Advertisers Have Higher Authenticity

ESPN XP, the network's cross-platform research project which is described in more detail here, released its findings at the ARF’s 360 Media and Marketing Super Council yesterday. The study utilized data from 15 research suppliers to measure media usage and advertiser effects across all media platforms - TV, Radio, Internet, Mobile and Print. World Cup content was used to study how consumers use...

Publix Picks Up Georgia Marathon Title

Publix has signed a multi-year deal making Publix the new title sponsor of the Georgia Marathon and Half Marathon. Publix replaces ING, which had sponsored the Marathin since 2007. The race will now be called the Publix Georgia Marathon and Half Marathon. “We feel that Publix and the Georgia Marathon and Half Marathon are a perfect fit,” said Founding Partner and CEO of US Road Sports, Greg L...

BofA adjusts its game plan for sports sponsorships

Bank of America Corp. has a new quarterback for its sports sponsorships. Charles Greenstein, a 22-year employee whose tenure dates to FleetBoston Financial Corp., is taking over the bank’s sports portfolio as senior vice president and global sponsorship marketing executive. Read More >>

Bid for AmCup needs $270M in sponsorships

Supporters of San Francisco’s bid to host the next America’s Cup pledged to raise $270 million in sponsorship to cover the costs of the regatta if the event is held on the bay. Under a term sheet submitted to the city’s Board of Supervisors on Tuesday, bid backers said they expect to raise that amount after holding conversations with Bay Area-based corporations like Visa Inc., Wells Fargo &amp...

Smashing Pumpkins Takes Heat for Tobacco Sponsorship

International public health advocates are protesting tobacco industry sponsorship of a major rock music festival in Jakarta, Indonesia, next month and calling on the Smashing Pumpkins and other popular bands to pull out unless the tobacco sponsorship is withdrawn. Spearheaded by the Campaign for Tobacco-free Kids, a slew of global anti-tobacco advocates have penned letters to the bands urging t...

Airports see funding source in naming rights

Wichita Mid-Continent is the latest airport to consider selling terminal naming rights in an effort to raise money. The airport's advisory board voted last week to recommend building a new terminal, a project that would cost $160 million. The funding source has already been determined, but selling the naming rights would "be a little extra to help us in these tough economic times," says Victor...

Ferring Pharmaceuticals Expands NSGA Relationship To Promote Active Aging

Ferring Pharmaceuticals Inc., on behalf of its osteoarthritis treatment, Euflexxa, will serve as the presenting sponsor of the 2010 National Senior Games Championships and EUFLEXXA Hockey Classic in Rochester, New York. The partnership is an expansion of a relationship with the NSGA that dates back to 2007. The National Senior Games Championships and EUFLEXXA Hockey Classic is an annual event...