Gucci Renews Masters Show Jumping Event

Gucci has renewed its agreement with the European Equestrian Masters to be the title sponsor of the Gucci Masters for 2010 and 2011. “The Gucci Masters provides a perfect link to Gucci's values, prestige and culture," commented Frida Giannini, Gucci's Creative Director. "As we approach the House's 90th anniversary in 2011, it is an event that perfectly symbolizes the traditions we proudly car...

Kumho Continues Push Into College Sports

Coinciding with the kick-off to the college football season, tire manufacturer, Kumho Tire USA, has itself been on a tear kicking off sponsorships with several major college athletic programs throughout the country. Modern Tire Dealer reports that the company has this week signed its fourth collegiate sponsorship in as many weeks by cutting a deal with Texas Longhorns Football. The deal comes...

Konica Minolta Re-Ups with Lax Events

Konica Minolta Business Solutions U.S.A. has renewed its commitment to college lacrosse, renewing title sponsorship of the Konica Minolta Face-Off Classic at M&T Bank Stadium in Baltimore and the Konica Minolta Big City Classic at the New Meadowlands Stadium in New Jersey. “We continue to value our long-term title sponsorship relationship with Konica Minolta,” said Inside Lacrosse Publish...

JetBlue and DIRECTV Partner for In-Flight NFL Games

JetBlue Airways, the Official Airline of the New York Jets and Buffalo Bills, will add DIRECTV's exclusive NFL Sunday Ticket package to its free, live programming lineup offering customers access to up to 14 games every Sunday throughout the regular NFL season when traveling on JetBlue flights within the U.S. "From the sofa to the seatback, NFL fans can enjoy DIRECTV's NFL SUNDAY TICKET just a...

NY Giants Partner Up With Party City

With a 1-2 start, the Giants haven't had much to celebrate on the field during the still-young season, but that hasn't stopped the team from signing an official party store. Party City and the Giants announced a new sponsorship today that will make the retail supplier of party supplies Big Blue's official party store. "We are thrilled to partner with such a renowned NFL team. As the leading...

T-Wolves, Twins & City Officials At Odds Over Sanford Signage

The brand best positioned to take advantage of the Minnesota Twins upcoming playoff appearance may not even be a team sponsor. After a lengthy dispute involving city officials, the Twins, Timberwolves and Target Center operator, AEG, Sanford Health's 2,800 sq. foot sign on the exterior of the building is finally in production and should be ready for the Twins post-season opener next week. The m...

Golf Agents Expect Sponsorship Growth Over Next Five Years

The golf sponsorship and endorsement market is expected to increase over the next three to five years as the sport benefits from inclusion in the summer Olympics, according to an industry survey. The report by accountants KPMG, entitled the “The Business of Professional Tournament Golf,” surveyed agents worldwide representing more than 200 golfers, with almost 50 percent anticipating increased...

Activation Tactic of the Week

UniCredit and UEFA have teamed up to create an incredible UEFA Champions League Trophy Tour that will span (5) European cities from September 15th through October 17th. The tour features the UEFA Trophy traveling in a glass case on a bed of a semi for all onlookers to see. The UniCredit UEFA Champions League Trophy Tour allows fans to have their picture taken with European soccer's most prized...

Premier Partnerships Says Hip Hop Hall Can Command $30M+ in Sponsorship

The Hip Hop Hall of Fame Museum & Entertainment Complex has tapped Premier Partnerships as its corporate sales strategy developer and will use Premier's Revenue Maximizer valuation tool to assess its market potential. In a press release, the HHHOF said that the "Revenue Maximizer" will provide "all of our New York City Officials, Corporate Partners, Investment Bankers, as well as our Musi...

Barclays Signs Partnership with The O2

Barclays has struck a deal with AEG Europe to become the official retail bank of The O2 arena in London that is set to host a number of high profile sports events.?? The partnership will begin on January 2nd 2011 and will last initially for three years and the deal sees Barclays Corporate also manage AEG’s corporate banking activity in the UK.?? Read More >>