Ram Trucks Ramps Up at Fairs & Festivals

From Milwaukee to Dallas, the Ram Truck brand had a busy weekend. Ram was the exclusive automotive sponsor of "Farm Aid 25: Growing Hope for America" concert in Milwaukee at Miller Park. Meanwhile, down in Dallas for the Red Rivalry and Texas State Fair, Ram Trucks launched the 2011 Dodge Ram Laramie Longhorn. Ram debuted the truck prior to the State Fair and ran promotions around the Texas...

ACC eyeing tournament sponsorship

The Atlantic Coast Conference is considering a title sponsor for its tradition-rich men’s basketball tournament. Commissioner John Swofford says he has been in recent discussions with the conference’s presidents and athletic directors about selling a title sponsorship for the first time. “There’s been a lot of thought given to it,” Swofford says. “It’s an excellent time to look at it, wit...

Report: NASCAR near deal with ethanol group

NASCAR is poised to sign its first new high-profile sponsorship in 20 months and take a significant step forward in the green initiative it began two years ago by aligning with an ethanol lobby group known as Growth Energy. The deal, which sources said is close to completion, would make Growth Energy an official marketing partner. If completed, the deal also would usher new money into NASCAR...

Blackhawks Get Practice Jersey Partner in Giordano's

Hungry for a bigger, deeper revenue pie, the Chicago Blackhawks have cut a deal with Giordano's to put the pizza chain's logo on the team's practice uniforms. A Giordano's patch will appear on the upper right front of the Hawks sweaters worn at all practices and morning skates. Reebok's logo will remain on the upper left corner. Read More >>

HSBC Named Rugby Sevens World Series Title Sponsor

The International Rugby Board has signed a deal with global financial services company, HSBC, that will make it the first ever title sponsor of the IRB Sevens World Series. Under the five-year agreement, HSBC will receive naming rights to the IRB Series, which comprises tournaments in Dubai, South Africa, New Zealand, USA, Australia, Hong Kong, England and Scotland. The Series will now be kn...

Miller Lite Scores Soccer Deals

Miller Lite has has signed new sponsorship agreements with the CONCACAF Gold Cup tournament and Mexican club Club Deportivo Guadalajara S.A. de C.V. Soccer United Marketing, Major League Soccer's marketing arm, represented both of the properties on the deal. Miller Lite will be the exclusive malt beverage sponsor for the 2011 CONCACAF Gold Cup tournament; an event the brand also sponsored in...

MLS, NHL Teams Sign Sponsorship Deals with Sports Gaming Co., Bodog

Major League Soccer's LA Galaxy and the NHL's Edmonton Oilers have both in the past week signed sponsorships with Bodog.net, the fantasy sports and free play poker site, whose .com-doppelganger has in past years been the subject of an intense investigation from the U.S. Justice Department. In 2008, The US Department of Justice seized $24 million dollars of Bodog’s money claiming it was used for...

MLB Sponsors Take Top Billing in Playoffs

Great American Ball Park may look a little different when fans enter the stadium Sunday night for the Reds' third playoff game of the National League Division Series against the Philadelphia Phillies. Read More >> photo credit

Ambush Marketing at Commonwealth Games

Till the XIX Commonwealth Games (CWG) began, many companies were wary of letting their brand ride on the Games. Hence, official corporate sponsorships were limited to begin with. Having been launched successfully, the Games now find many riding the wave. Ambush marketing has taken over! The surreptitious entry of non-sponsor brands into the Games Village and the eleventh hour tangential entr...

Putnam Named Official Mutual Fund of U.S. Ski Team

Putnam Investments today announced it will become the exclusive mutual fund sponsor of the U.S. Ski Team and sponsor of U.S. Snowboarding. Putnam's sponsorship will run for four years and through the next Olympics in Sochi, Russia, in 2014. "We are proud to become a sponsor of the U.S. Ski Team and U.S. Snowboarding. The drive for excellence among these highly competitive athletes reflects P...