MLB Sponsors Take Top Billing in Playoffs

Great American Ball Park may look a little different when fans enter the stadium Sunday night for the Reds' third playoff game of the National League Division Series against the Philadelphia Phillies. Read More >> photo credit

Ambush Marketing at Commonwealth Games

Till the XIX Commonwealth Games (CWG) began, many companies were wary of letting their brand ride on the Games. Hence, official corporate sponsorships were limited to begin with. Having been launched successfully, the Games now find many riding the wave. Ambush marketing has taken over! The surreptitious entry of non-sponsor brands into the Games Village and the eleventh hour tangential entry ...

Putnam Named Official Mutual Fund of U.S. Ski Team

Putnam Investments today announced it will become the exclusive mutual fund sponsor of the U.S. Ski Team and sponsor of U.S. Snowboarding. Putnam's sponsorship will run for four years and through the next Olympics in Sochi, Russia, in 2014. "We are proud to become a sponsor of the U.S. Ski Team and U.S. Snowboarding. The drive for excellence among these highly competitive athletes reflects Put...

UK Court Rules Sponsors Within Rights to Terminate F1 Contract

Etihad Airways and Abu Dhabi property developer, Aldar, have won a British court ruling reversing an earlier judgement filed in favor of the Formula 1 team both had sponsored. Etihad and Aldar had originally entered into a three-year sponsorship agreement with the Spyker Formula 1 Team in 2007. Following a change in ownership, the name of the team was changed to Force India Formula 1 Team an...

Papa John's Named Official Pizza of New Meadowlands Stadium

Papa John's International, Inc. and New Meadowlands Stadium today announced that the pizza chain will be the official pizza providers at all New York Giants and New York Jets home games. As part of the deal, Papa John's pizza will be sold at pizza stands throughout the stadium and will be available on suite and club menus beginning mid-November. The sponsorship supplements Papa John's position...

GPJ Agency and Active Network Form Technology Alliance

Global experiential agency, George P. Johnson (GPJ) and event management software company, The Active Network, Inc. (Active Network), have entered into a strategic agreement which aims to provide provide event marketers with an end-to-end technology, consulting and software solution. As part of the strategic marketing agreement, GPJ sold its customer-facing event registration, content, housin...

NHL Hopes Superheroes Reach New Fans

The National Hockey League and SLG Entertainment, LLC led by Stan Lee today announced their intention to form Guardian Media Entertainment, a partnership that aims to broaden the NHL's audience through its own super hero franchise. The Guardian Project will encompass the creation of 30 Guardians (one to represent each NHL team) as a new series of superheroes, with a creative concept that organi...

Disney Launches Twitter Account for Sponsors

We all know the importance of case studies in sales, but Disney is taking it to a new medium: Twitter. Today, Disney ESPN's Wide World of Sports launched a new account called @DisneySponsors, which will showcase brands, activations, promotions and partnerships across all sports at Disney.

Kraft Sports Group Seals Waterproofing Partnership

Basement Technologies, Inc., which creates products, systems and services for the basement waterproofing industry, is Kraft Sports Group's newest partner. The agreement with Kraft Sports Group, which owns the the New England Patriots and manages the New England Revolution Major League Soccer Team was announced today and will include tv, radio and digital advertising assets as well as prominen...

Russian-Backed Nets Book Stoli as Official Vodka

Stolichnaya vodka, commonly referred to as "Stoli," has signed one of the biggest spirits sponsorships in sports, with Brooklyn Sports & Entertainment, the sales and marketing arm of the Barclays Center. Stoli will be a Founding Partner in what is reported to be a five-year, $2m/year alliance with the Barclays Center and Nets Basketball. The Barclays Center is scheduled to open in late spri...