UK Court Rules Sponsors Within Rights to Terminate F1 Contract

Etihad Airways and Abu Dhabi property developer, Aldar, have won a British court ruling reversing an earlier judgement filed in favor of the Formula 1 team both had sponsored. Etihad and Aldar had originally entered into a three-year sponsorship agreement with the Spyker Formula 1 Team in 2007. Following a change in ownership, the name of the team was changed to Force India Formula 1 Team ...

Papa John's Named Official Pizza of New Meadowlands Stadium

Papa John's International, Inc. and New Meadowlands Stadium today announced that the pizza chain will be the official pizza providers at all New York Giants and New York Jets home games. As part of the deal, Papa John's pizza will be sold at pizza stands throughout the stadium and will be available on suite and club menus beginning mid-November. The sponsorship supplements Papa John's positi...

GPJ Agency and Active Network Form Technology Alliance

Global experiential agency, George P. Johnson (GPJ) and event management software company, The Active Network, Inc. (Active Network), have entered into a strategic agreement which aims to provide provide event marketers with an end-to-end technology, consulting and software solution. As part of the strategic marketing agreement, GPJ sold its customer-facing event registration, content, hous...

NHL Hopes Superheroes Reach New Fans

The National Hockey League and SLG Entertainment, LLC led by Stan Lee today announced their intention to form Guardian Media Entertainment, a partnership that aims to broaden the NHL's audience through its own super hero franchise. The Guardian Project will encompass the creation of 30 Guardians (one to represent each NHL team) as a new series of superheroes, with a creative concept that organi...

Disney Launches Twitter Account for Sponsors

We all know the importance of case studies in sales, but Disney is taking it to a new medium: Twitter. Today, Disney ESPN's Wide World of Sports launched a new account called @DisneySponsors, which will showcase brands, activations, promotions and partnerships across all sports at Disney.

Kraft Sports Group Seals Waterproofing Partnership

Basement Technologies, Inc., which creates products, systems and services for the basement waterproofing industry, is Kraft Sports Group's newest partner. The agreement with Kraft Sports Group, which owns the the New England Patriots and manages the New England Revolution Major League Soccer Team was announced today and will include tv, radio and digital advertising assets as well as promin...

Russian-Backed Nets Book Stoli as Official Vodka

Stolichnaya vodka, commonly referred to as "Stoli," has signed one of the biggest spirits sponsorships in sports, with Brooklyn Sports & Entertainment, the sales and marketing arm of the Barclays Center. Stoli will be a Founding Partner in what is reported to be a five-year, $2m/year alliance with the Barclays Center and Nets Basketball. The Barclays Center is scheduled to open in late spring/e...

Activation Tactic of the Week

The Orlando Magic recently opened the doors of their new home, the Amway Center, and the venue is already being considered one of the finest arenas in the entire world. The team broke ground on the Amway Center, a $480MM facility, in 2008 and recently celebrated its grand opening on October 1st, just in time for the 2010 NBA season. (Editor's note: check out this 2 minute time lapse, to see A...

In Phoenix, Live Nation Replaces Dodge Theatre with Comerica Sponsorship

The downtown Phoenix venue known as the Dodge Theatre is getting a name change. The building will now be called Comerica Theatre, due to a new five-year sponsorship agreement between theater operator Live Nation and Comerica bank. Maureen Ford, Live Nation's president of Venue Network Sales, says, "We're proud that the Theatre will have the Comerica name. As one of our naming rights clients,...

Links 07/19/10

Deals Anheuser-Busch, MasterCard #MLB sponsorships end after seasonDow Chemical in Olympic deal, sees $1 billion potential sponsorshipMarriott Makes Splash with USA #Swimming #Sponsorship Trends & Tidbits How to screw up a sponsorshipReno-Tahoe Open needs title sponsor more than everBanking on a new era of sponsorship Activations Volvo Offers Urban Drive-In Experience