England Sponsorship Deal Ended by Nationwide

Building society Nationwide has confirmed it is to end its sponsorship of the England football team. The move had been expected for a number of weeks, and brings an 11-season association to an end. Read More >>

NFL Cheer Teams Get Apparel Partner

GTM Sportswear will continue its NFL sponsorship program and has signed or renewed agreements with 11 NFL Cheer Teams for the 2010-2011 season. The sponsored teams include: Arizona Cardinals, Atlanta Falcons, Buffalo Bills “The Jills”, Cincinnati “Ben-Gals”, Denver Broncos, Indianapolis Colts, Minnesota Vikings, New Orleans “Saintsations”, San Francisco 49ers “Gold Rush”, Tampa Bay Buccaneers, ...

Links 07/20/10

Deals England #Sponsorship Deal Ended by NationwideVolkswagen to help German Open go green, signs on as Premium Partner#NFL Cheer Teams Get Apparel PartnerACE back as title sponsor of #PGA Champions Tour event in Naples, #FLSasol Won't Renew Six-Year, $20 Million Sponsorship of Springbok RugbyOrlando Magic and #Insurance Office of America announce major #sponsorship for Amway CenterR...

Chicago Public Schools Names Office Depot "Official Sponsor of Back to School"

Office Depot has been designated an "Official Sponsor of Back to School" for Chicago Public Schools. Through this sponsorship of Chicago Public Schools' upcoming 2010-2011 school season, Office Depot has designed and produced the school's annual District Wide Parent Friendly Calendar of Important Dates for 2010-2011. "Office Depot has enjoyed a great relationship with Chicago Public Scho...

Study: World Cup Sponsors Receive Higher Fan Recall Than NFL

Sponsorship measurement firm FanLab says that official sponsors of the 2010 World Cup received substantially higher fan recall than official sponsors of the National Football League, according to a new survey by the firm. In two separate studies, fans of each sport were presented with three business categories and asked to select the official sponsor. In each of the categories presented to ...

Links 07/21/10

Deals Britvic Soft Drinks signs two year partnership with The Jockey Club for J2O to sponsorshipScottish FA secures four-year Carling #sponsorship dealDevelopers Diversified Realty Corp. secures new #sponsorship agreements with AT&T & Coca-ColaChicago Public Schools Names Office Depot "Official Sponsor of Back to School"Spanish #Basketball Fed. nixes National Team #sponsorship by Pok...

HP to Present 49ers Season

The San Francisco 49ers have secured a multi-year sponsorship with Palo Alto-based, HP, it was announced Wednesday. HP which will serve as the presenting partner for the 49ers 2010 Season, including presenting partner of the 2010 49ers Training Camp. Terms of the deal were not released. “We are very excited to have our first ever season presenting partner in HP. HP will have a strong brand...

Links 07/22/10

AP Sources: IOC set to name P&G as global sponsor

The International Olympic Committee is ready to announce a new global sponsorship deal next week with the world's largest consumer products company. A news conference is planned for Wednesday in London, where IOC president Jacques Rogge will unveil a multi-million-dollar agreement with American-based giant Procter & Gamble Co. Read More >> photo credit

Mobilizing Brands - Benchmarking the Tour de France

With thousands of fans tailgating outside stadiums and arenas every given night, ample opportunities exist for brand marketers to drive consumer impressions and partnership affiliation awareness. As organizations and brand partners continue to analyze opportunities inside stadium parking lots, it's hard to ignore what has become a common practice at the Tour de France. With limited marketing...