Activation Tactic of the Week

The Orlando Magic recently opened the doors of their new home, the Amway Center, and the venue is already being considered one of the finest arenas in the entire world. The team broke ground on the Amway Center, a $480MM facility, in 2008 and recently celebrated its grand opening on October 1st, just in time for the 2010 NBA season. (Editor's note: check out this 2 minute time lapse, to see Am...

In Phoenix, Live Nation Replaces Dodge Theatre with Comerica Sponsorship

The downtown Phoenix venue known as the Dodge Theatre is getting a name change. The building will now be called Comerica Theatre, due to a new five-year sponsorship agreement between theater operator Live Nation and Comerica bank. Maureen Ford, Live Nation's president of Venue Network Sales, says, "We're proud that the Theatre will have the Comerica name. As one of our naming rights clients, w...

Links 07/19/10

Deals Anheuser-Busch, MasterCard #MLB sponsorships end after seasonDow Chemical in Olympic deal, sees $1 billion potential sponsorshipMarriott Makes Splash with USA #Swimming #Sponsorship Trends & Tidbits How to screw up a sponsorshipReno-Tahoe Open needs title sponsor more than everBanking on a new era of sponsorship Activations Volvo Offers Urban Drive-In Experience

England Sponsorship Deal Ended by Nationwide

Building society Nationwide has confirmed it is to end its sponsorship of the England football team. The move had been expected for a number of weeks, and brings an 11-season association to an end. Read More >>

NFL Cheer Teams Get Apparel Partner

GTM Sportswear will continue its NFL sponsorship program and has signed or renewed agreements with 11 NFL Cheer Teams for the 2010-2011 season. The sponsored teams include: Arizona Cardinals, Atlanta Falcons, Buffalo Bills “The Jills”, Cincinnati “Ben-Gals”, Denver Broncos, Indianapolis Colts, Minnesota Vikings, New Orleans “Saintsations”, San Francisco 49ers “Gold Rush”, Tampa Bay Buccaneers, ...

Links 07/20/10

Deals England #Sponsorship Deal Ended by NationwideVolkswagen to help German Open go green, signs on as Premium Partner#NFL Cheer Teams Get Apparel PartnerACE back as title sponsor of #PGA Champions Tour event in Naples, #FLSasol Won't Renew Six-Year, $20 Million Sponsorship of Springbok RugbyOrlando Magic and #Insurance Office of America announce major #sponsorship for Amway CenterRolex e...

Chicago Public Schools Names Office Depot "Official Sponsor of Back to School"

Office Depot has been designated an "Official Sponsor of Back to School" for Chicago Public Schools. Through this sponsorship of Chicago Public Schools' upcoming 2010-2011 school season, Office Depot has designed and produced the school's annual District Wide Parent Friendly Calendar of Important Dates for 2010-2011. "Office Depot has enjoyed a great relationship with Chicago Public Schools ...

Study: World Cup Sponsors Receive Higher Fan Recall Than NFL

Sponsorship measurement firm FanLab says that official sponsors of the 2010 World Cup received substantially higher fan recall than official sponsors of the National Football League, according to a new survey by the firm. In two separate studies, fans of each sport were presented with three business categories and asked to select the official sponsor. In each of the categories presented to Wo...

Links 07/21/10

Deals Britvic Soft Drinks signs two year partnership with The Jockey Club for J2O to sponsorshipScottish FA secures four-year Carling #sponsorship dealDevelopers Diversified Realty Corp. secures new #sponsorship agreements with AT&T & Coca-ColaChicago Public Schools Names Office Depot "Official Sponsor of Back to School"Spanish #Basketball Fed. nixes National Team #sponsorship by P...

HP to Present 49ers Season

The San Francisco 49ers have secured a multi-year sponsorship with Palo Alto-based, HP, it was announced Wednesday. HP which will serve as the presenting partner for the 49ers 2010 Season, including presenting partner of the 2010 49ers Training Camp. Terms of the deal were not released. “We are very excited to have our first ever season presenting partner in HP. HP will have a strong brand p...